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AND I WILL CALL OUR GOVERNANCE AND PRIORITIES COMMITTEE MEETING FOR WEDNESDAY, APRIL 2026.
[1. Opening Statement]
WEDNESDAY, APRIL 8TH, 2026 TO ORDER. THE OPENING STATEMENT.THE CITY OF YELLOWKNIFE ACKNOWLEDGES THAT WE ARE LOCATED IN CHIEF DRYGEESE TERRITORY.
FROM TIME IMMEMORIAL, IT HAS BEEN THE TRADITIONAL LAND OF THE YELLOWKNIVES DENE FIRST NATION.
WE RESPECT THE HISTORIES, LANGUAGES AND CULTURES OF ALL OTHER INDIGENOUS PEOPLES, INCLUDING THE NORTH SLAVE MÉTIS AND ALL FIRST NATIONS, METIS AND INUIT, WHOSE PRESENCE CONTINUES TO ENRICH OUR VIBRANT COMMUNITY.
[2. Approval of the agenda.]
MR. CHAIR. THANK YOU VERY MUCH. NEXT, WE HAVE DISCLOSURE OF CONFLICT OF INTEREST IN THE GENERAL NATURE THEREOF.[3. Disclosure of conflict of interest and the general nature thereof.]
DOES ANY MEMBER HAVE A CONFLICT? COUNCILLOR OR DEPUTY MAYOR WARBURTON. THANK YOU.I HAVE A CONFLICT ITEM FIVE THE AREA DEVELOPMENT PLAN.
I AM ONE OF THE OWNERS OF THE PROPERTY IN THAT AREA.
THANK YOU VERY MUCH. WE WILL ASK YOU TO LEAVE AT THAT TIME.
[4. A presentation regarding Place Branding.]
VAN DINE. THANK YOU, MR. CHAIR. I'LL BE TURNING IT OVER TO ROCHELLE AND KERRRIE SHORTLY TO TAKE US THROUGH A PRESENTATION THAT'S BEEN PREPARED FOR TODAY.THIS IS AN EVOLVING PICTURE BASED ON SOME WORK THAT WE HAD UNDERTAKEN THAT WAS IDENTIFIED ORIGINALLY IN THE WORK PLAN SOME TIME BACK UNDER OUR COMMUNICATIONS STRATEGY AND GUIDELINES WHICH ALSO INCLUDED PLACE BRANDING.
AND IT WAS IDENTIFIED AS A, AS A TIER THREE ACTIVITY BACK IN THE DAY.
CERTAINLY AT THE TIME THAT WE WERE DOING OUR RECRUITMENT RETENTION PROGRAM AND WE BROUGHT FORWARD TO COUNCIL ABOUT 18 MONTHS AGO A PRESENTATION ON HOW WE WERE DOING RECRUITMENT AND RETENTION, IT HAD SOME MARKETING AND SOME EMPHASIS ON HOW WE WERE TRYING TO ATTRACT EMPLOYEES TO TO THE CITY OF YELLOWKNIFE.
WE ALSO CAME, CAME UP AGAINST IT AS WE WERE CONTEMPLATING SOME OF OUR TOURISM STRATEGIES IN LIGHT OF THE PLACE BASED BRANDING, AND SO THIS WORK WAS WAS COMMISSIONED WITH SOME ASSISTANCE BASED ON A TECHNICAL RESOURCE THAT CAME TO OUR ATTENTION THROUGH SOME OF THE WORK THAT WE WERE DOING WITH THE ARCTIC MAYORS FORUM AND SOME WORK WITH THE ARCTIC ECONOMIC COUNCIL. AND WE FOUND A RESOURCE THAT WAS QUALIFIED IN THIS SPACE THAT IS ACTUALLY NORTHERN BASED IN CANADA.
SO WE WERE EXCITED ABOUT THAT. SO WE ENGAGED THE INDIVIDUAL TO COME TALK TO US, TO HELP US TO DO SOME WORK TO TRY OUT TODAY'S CONVERSATION IS A CHECK IN WITH COUNCIL, BOTH ON WHAT PLACE BRANDING IS A LITTLE BIT ABOUT SOME OF THE WORK THAT WAS DONE TO HELP PREPARE AN IDEA AROUND PLACE BRANDING AND WHAT WE HOPE TO ACHIEVE BY IT. AND TO TRIAL SOME OF THE, SOME OF THE FINDINGS BASED ON THE WORK THAT WE DID TO GET A REACTION FROM COUNCIL.
WE'RE NOT ASKING COUNCIL TODAY FOR A DECISION.
BUT ROCHELLE ACTUALLY CAME ACROSS THIS IN HER TRAVELS, AND I JUST WANTED TO SHARE A LITTLE BIT OF IT WITH YOU BECAUSE IT REALLY SETS THE TONE OF WHY WE'RE HERE DOING THIS WORK. EVERY COUNTRY HAS AN ENERGY, AND THAT ENERGY REQUIRES YOU, WHETHER YOU NOTICE IT OR NOT, PEOPLE MOVE TO JAPAN AND BECOME MINIMAL.
PEOPLE MOVE TO MEXICO AND THEIR ENTIRE RELATIONSHIP WITH TIME SOFTENS.
PEOPLE MOVE TO NEW YORK AND SUDDENLY THEY CAN'T SIT STILL.
YOUR PERSONALITY IS FAR MORE MALLEABLE THAN YOU THINK.
WE TREAT IT LIKE SOMETHING FIXED, BUT NEW SURROUNDINGS GIVE YOU NEW DEFAULTS, NEW PACE, NEW HABITS, NEW VALUES ABSORBED THROUGH PROXIMITY INSTEAD OF EFFORT.
YOU'RE NOT JUST THE AVERAGE OF THE FIVE PEOPLE CLOSEST TO YOU.
YOUR COMMUTE SHAPES YOU. THE WEATHER SHAPES YOU.
EVERY SPACE YOU OCCUPY IS VOTING ON WHO YOU BECOME.
THE PLACE SHAPES YOUR ENERGY, YOUR HABITS, YOUR RELATIONSHIPS, YOUR DEFAULT STATE.
GET THE PLACE RIGHT AND THE REST FALLS IN PLACE.
[00:05:03]
SO THAT'S GOING TO SET THE TONE FOR WHY WE'RE HERE TODAY.SO WE'RE GOING TO INTRODUCE PLACE BRANDING. WE'RE GOING TO SHARE SOME OF YELLOWKNIFE'S PROPOSED NARRATIVE, PRESENT A FOCUSED STRATEGIC DIRECTION, AND THEN SEEK ALIGNMENT WITH COUNCIL.
AND WE'RE HAPPY TO ANSWER ANY QUESTIONS THROUGHOUT.
OR AT THE END, WE'LL DEFER TO COUNCIL ON THAT.
YEAH. YEAH, SURE. AND I GUESS JUST TO ADD, JUST FROM A COMMUNICATIONS LENS, I'M ALWAYS LIKE CURIOUS, LIKE, WHAT'S YOUR STORY? WHAT'S SO YELLOWKNIFE, RIGHT? MOST OF THE TIME PEOPLE JUST SAY THERE'S THE AURORA OR THERE'S OUR LAKES AND EVERYTHING.
BUT IT'S QUITE COMMON ALSO WITH ALL OTHER NORTHERN COMMUNITIES.
SO WE REALLY WANTED TO HAVE A, A VERY ARTICULATE WAY OF DEFINING WHAT'S OUR YELLOWKNIFE STORY THAT'S TRUE TO US, THAT CREATES THAT SENSE OF PRIDE, BUT ALSO IT ATTRACTS PEOPLE AND HELPS PEOPLE TO STAY HERE.
AND SO WE CONTINUE TO BUILD ON OUR COMMUNITY.
SO PLACE BRANDING FOR US IS NOT JUST A LOGO OR A SLOGAN.
IT'S REALLY TELLING THE STORY ABOUT WHO WE ARE, THE, THE SHARED LIVED EXPERIENCES THAT WE HAVE THAT HELPS ATTRACT AND RETAIN PEOPLE AS WELL. AND THAT BUILDS WITH ALL THE GROWTH AND INVESTMENT THAT'S COMING OUR WAY IN OUR CITY AS WELL.
SO WHITE YELLOWKNIFE, IT MATTERS TO YELLOWKNIFE ARE A HEALTHY COMMUNITY DEVELOPMENT NEEDS, EFFECTIVE RESIDENT RECRUITMENT AND RETENTION.
THIS IMPACTS VARIOUS SECTORS SUCH AS LOCAL WORKFORCE, SCHOOLS AND OVERALL COMMUNITY VIBRANCY.
WITHOUT A CLEAR AND COMPELLING STORY THAT ARTICULATES THE UNIQUE VALUE AND LONG TERM BENEFITS OF LIVING IN YELLOWKNIFE, EFFORTS TO SUSTAIN A THRIVING COMMUNITY ARE HINDERED, AND WE HAVE SUCH A RICH, RICH STORY.
AND SO WE JUST THOUGHT TO PUT EVERYTHING TOGETHER FOR YOU GUYS.
YEAH. SO THE PLACE BASED BRANDING WILL HELP US AGAIN TELL WHO YELLOWKNIFE IS TO ATTRACT PEOPLE, BUT ALSO LOVE THIS, WHO WILL LOVE THE CITY IN TERMS OF RECRUITMENT AND BUILD A SENSE OF PRIDE AND RETENTION.
WE RAN ONE ON ONE INTERVIEWS TO EXPLORE WHAT, WHAT SO YELLOWKNIFE FOR US? JUST TO ADD, WE I JUST REMEMBERED WE ACTUALLY ALSO WENT TO THE COMMUNITY SHOWCASE AT THE MULTIPLEX AND HAD A BOOTH ASKING RESIDENTS THEMSELVES, WHAT'S THEIR SOCIAL YELLOWKNIFE STORY THAT EVEN A TEN YEAR OLD TRIED TO ANSWER WHAT THEY LOVE MOST ABOUT YELLOWKNIFE.
AND SO IT WAS ALSO REALLY A COMMUNITY DRIVEN ENGAGEMENT THERE.
WE DEVELOPED THEN A MASTER STORY THAT WEAVES TOGETHER INTERVIEWS AND SAW THEMES, IDEAS, AND SPECIFIC WORDS THAT ARE ARE QUITE UNIQUE AND CHARMING ABOUT THIS PLACE. AND THEN WE DEVELOP A STRATEGIC FRAMEWORK INSPIRED BY OUR MASTER STORY TO GUIDE FUTURE IMPLEMENTATION.
AND WHEN WE SAY DIVERSE YELLOWKNIFE, WE HAD RETIREES.
WE HAD PEOPLE WITH YOUNGER CHILDREN THAT WE INTERVIEWED.
WE HAD PEOPLE AT DIFFERENT STAGES IN THEIR CAREERS.
SO IT WAS REALLY A CROSS-SECTION OF YELLOWKNIFE.
WE SPOKE WITH BUSINESS OWNERS SO WE COULD GET THAT FULL PICTURE.
AND, AND REALLY WHAT WE HEARD FROM OUR COMMUNITY.
YOU CAN TAKE TURNS ON THE PARTS, RIGHT? SO WELCOME WITH A TWIST.
YELLOWKNIFE IS A STORY STILL BEING WRITTEN. IN YELLOWKNIFE, TIME AND CONVENTION OPERATE ON THEIR OWN TERMS. IT'S A PLACE THAT FORCES YOU TO GROW FOR THOSE WHO POSSESS A SENSE OF HUMOR AND OPENNESS TO FLEXIBILITY.
IT'S A PLACE WHERE YOU CAN ACHIEVE IN AN AFTERNOON WHAT MIGHT TAKE YOU A LIFETIME ELSEWHERE, A NORTHERN CITY WHERE PROGRESS MOVES BOTH ON AN ACCELERATED AND A LAID BACK PACE.
AT ITS HEART, YELLOWKNIFE IS ITS PEOPLE WARM, QUIRKY, GROUNDED AND RESILIENT.
THE UNSPOKEN RULE IS SIMPLE. WE ARE ALL IN THIS TOGETHER HERE.
THIS BLEND OF PRACTICAL AND POLISHED IS YELLOWKNIFE'S UNDENIABLE CHARM.
COMMUNITY ISN'T JUST A SAYING. IT'S A DAILY PRACTICE.
IT'S A COMMUNITY THAT WORKS TOGETHER, WHETHER IT'S TO FIND A LOST DOG OR TO SUPPORT EACH OTHER THROUGH A CITY WIDE EVACUATION, FRIENDSHIPS FORM INSTANTLY. IT'S NOT UNCOMMON TO MEET SOMEONE AND BE INVITED INTO THEIR HOME ON THE SAME DAY.
[00:10:03]
IT'S THE CONNECTION, LIKE OUR TRAILS THAT KEEP US HERE.THE FEELING THAT YOU CAN START SOMETHING, A FESTIVAL, AN ORGANIZATION, A MOVEMENT.
THIS COMMUNITY WILL HAVE YOUR BACK. IT'S ALSO A PLACE WHERE FAMILIES GROW, WHERE CHILDREN ARE RAISED WITH INDEPENDENCE AND CONNECTION TO BOTH COMMUNITY AND LAND, AND WHERE YOUNG PEOPLE CAN FIND THEIR PATH, THEIR VOICE, AND THEIR PLACE IN SHAPING WHAT COMES NEXT.
THE LAND REMEMBERS. YOU CAN'T TALK ABOUT YELLOWKNIFE WITHOUT TALKING ABOUT THE LAND.
OUR DOORSTEP IS A RUGGED, BEAUTIFUL BACKDROP TO OUR LIVES.
THE TRANSITION FROM CITY LIFE TO WILDERNESS IS SEAMLESS.
THE LANDSCAPE ITSELF IS A CHARACTER FROM THE VIBRANT AUTUMN COLORS OF THE TAMARACK AND BIRCH, TO THE VAST, SHIFTING PERSONALITY OF THE GREAT SLAVE LAKE, TO THE WHITEST OF SPARKLING SNOW DIAMONDS UNDER THE BLUEST OF SKIES.
BUT THE SKY ABOVE IS CRYSTAL CLEAR BLUE YOU. IN THE DEEP WINTER THERE'S A SHARP SOUND AND CLEAR LIGHT, AND A GOOD JACKET TURNS THE HOARFROST INTO THE LIGHT.
YOU'LL SEE A TAXI PULLING A BOAT ON A TRAILER BECAUSE PEOPLE JUST FIGURE IT OUT.
THE DAILY UNIFORM IS ONE OF PRACTICALITY AND RESILIENCE.
A BIG DOWN JACKET WITH DUCT TAPE AND WELL WORN MUKLUKS.
IT'S A PLACE WHERE YOU CAN BRING CROSS-COUNTRY SKIS TO THE OFFICE FOR A LUNCHTIME RUN, AND WHERE DOGS ARE SO LOVED, THEY'RE WELCOME AT CITY HALL. IT'S A CITY THAT ACCEPTS ITS BUMPY ROADS, BOTH LITERALLY AND FIGURATIVELY, AND WEARS ITS IMPERFECTIONS LIKE A BADGE OF HONOR.
AT FIRST GLANCE, THE UTILITARIAN ARCHITECTURE BUILT IN A RACE AGAINST THE SNOW MIGHT SEEM GRITTY.
THE FILTER AND THE CALL HOME. EVERYONE COMES FOR A YEAR.
AFTER THAT, YOU EITHER LOVE IT OR YOU HATE IT, AND BOTH ARE PERFECTLY ACCEPTABLE OUTCOMES.
IT'S A PLACE THAT REWARDS GRIT AND FOSTERS A SENSE OF CAPABILITY AND OPPORTUNITY.
A PLACE TO SETTLE FOR THOSE WHO DON'T LIKE TO SETTLE.
AS ONE LOCAL PUTS IT, I COULD NOT HAVE BEEN THE PERSON I AM IF I GREW UP ANYWHERE ELSE.
IT MARKS THE BEGINNING OF AN ADVENTURE AND THE START OF A LIFE WORTH LIVING.
THE LAND REMEMBERS YOU, AND IF YOU LET IT, IT WILL ALWAYS CALL YOU HOME.
OKAY, SO WE'RE ALSO WANTING TO PRESENT THE STRATEGIC FRAMEWORK BECAUSE AGAIN, THAT'S THE MASTER STORY THAT WILL ANCHOR ON WHETHER IT'S USED FOR BITE SIZED INFORMATION, SOCIAL MEDIA, OR PEOPLE START TO BUILD THOSE CONVERSATIONS WITH DAY TO DAY CONVERSATIONS WITH THIS FRAMEWORK.
BUT THE IDEA IS THAT YELLOWKNIFE IS A PLACE TO SETTLE FOR THOSE WHO DON'T WANT TO SETTLE.
IT'S THE START OF A LIFE WORTH LIVING. WE WANTED THE NARRATIVE TO KIND OF HAVE THAT TENSION, BUT HAVE THAT EMOTIONAL CONNECTION TO PEOPLE WHO REALLY FIND THEMSELVES AT HOME HERE IN YELLOWKNIFE, BECAUSE WE DO WANT TO TARGET THIS TYPE OF AUDIENCE THAT'S PURPOSE DRIVEN, INDEPENDENT INDIVIDUALS SEEKING CONNECTION, MEANING, AND BALANCE. SO WE DO WANT TO FOCUS ON THE BUILDERS, CONTRIBUTORS, RISK TAKERS, ADVENTURERS AND ENTREPRENEURS JUST BECAUSE, AGAIN, WE KNOW THAT THESE ARE THE PEOPLE THAT WE WANT TO CONTINUE TO CALL PART OF OUR FAMILY HERE IN YELLOWKNIFE.
[00:15:07]
AND SO THIS IS, THESE ARE EXAMPLES OF HOW WE WOULD USE THE MASTER STORY TO TARGET DIFFERENT DIFFERENT ASPECTS OF THE COMMUNITY MEMBERS.SO YOU CAN SEE IT'S WORK, LIVE, CONTRIBUTE AND SPIRIT.
AND THEY'RE REALLY THE THEMES VARY FROM OPPORTUNITY AND INDIAN AMBITION, COMMUNITY AND BELONGING, RESILIENCE AND GRIT AND THEN CONNECTION TO LAND IN MEMORY.
I WON'T READ EVERYTHING ON THE SLIDE, BUT REALLY THIS SHOWS YOU HOW YOU CAN GO FROM A THEME, YOU KNOW, WORK TO THE THEME TO A HEADLINE YELLOWKNIFE WANTS YOU TO SUCCEED AND THEN SOME SUPPORTING CONTEXT.
YEP. AND THE NEXT STEP REALLY IS A GUEST TO CHECK TO CHECK IN WITH YOU.
AS YOU MENTIONED EARLIER, DOES THIS RESONATE? BECAUSE AGAIN, WE WANT TO MAKE SURE THAT IT'S A STORY WE WANT TO TELL, BUT ALSO AT THE SAME TIME, FOR THOSE WHO WANT TO LISTEN, WILL THIS REALLY GET THEIR EMOTIONAL HOOK SO THAT WE CAN CONTINUE TO BUILD ON THIS MASTER IN PLACE BRANDING? BECAUSE IT TAKES TIME TO DEVELOP AND REALLY MAKE SURE THIS IS PART OF OUR DAILY ROUTINES.
AND SO THE NEXT STEP AFTER THAT IS TO ACTIVATE AND PLAN.
THE TIME HAS COME AND PLAN THE ASSETS AS WELL.
SHARE THIS WITH THE BENEFICIARIES. ENGAGE WITH ORGANIZATIONS LIKE THE CHAMBER OF COMMERCE, EXTRAORDINARY YK, NWT MEDICAL ASSOCIATION, AURORA COLLEGES AND MORE, AND BUILD THAT PARTNERSHIP AND ALSO DESIGN WORKSHOPS SO WE CAN CONTINUE TO BUILD ON THIS PLACE BRANDING. WE REALLY SEE WEAVING THE MASTER STORY IN THESE THEMES THROUGH EVERYTHING CITY WIDE AND COMMUNITY WIDE, IF POSSIBLE. THAT IT WILL BE THE SAME STORY THAT WE'RE TELLING AT RECRUITMENT FAIRS WHETHER YOU'RE FROM THE CITY OR THE MEDICAL ASSOCIATION OR THE TEACHERS ASSOCIATION BECAUSE WE ALL STRUGGLE TO, TO FIND AND RETAIN PEOPLE.
AND IT'S PEOPLE WRITING WHY THEY LOVE YELLOWKNIFE.
AND IT'S BECAUSE TO BUILD THAT SENSE OF PRIDE AND SO THAT EVERYBODY IN THE COMMUNITY IS AN AMBASSADOR AND, AND TALKING ABOUT YELLOWKNIFE IN THE SAME WAY.
SO WE, WE WANTED TO HAVE THE CHECK IN WITH COUNCIL AS OUR HIGHEST AMBASSADORS TO GET A SENSE OF ARE WE ON THE RIGHT TRACK? ARE THERE TWEAKS NECESSARY? BEFORE WE START GOING OUT TO THE BROADER COMMUNITY AND, AND USING THE MATERIALS? SO THAT IS THE PRESENTATION. THANK YOU VERY MUCH.
OVER TO MY COLLEAGUES FOR QUESTIONS AND COMMENTS YET. COUNCILLOR COCHRANE FIRST. THANK YOU SO MUCH, MR. CHAIR. THANK YOU SO MUCH FOR THE PRESENTATION. IT CERTAINLY LOOKS LIKE YOU'RE ON THE WAY HERE.
THERE'S NOT A LOT I CAN OPPOSE IN THIS. I'M CURIOUS, IS THIS PRIMARILY A RENEWAL OR AN EXPANSION OF THE I LOVE THIS CITY CAMPAIGN? MR.. VAN DINE. I THINK THAT PREDATES ME, SO I'LL DIRECT IT TO DIRECTOR THISTLE.
I WAS HERE FOR I LOVE THE CITY. I LOVE THE CITY, IT WAS A SEPARATE PROGRAM.
IT WAS REALLY AIMED AT RESIDENTS. NOMINATING A EMPLOYEE WHO THEY'D HAD A GOOD EXPERIENCE WITH OR THAT A PROGRAM THAT THEY REALLY ENJOYED. AND THEN WE WOULD FEATURE THAT AND WE HAD A NUMBER OF DIFFERENT PROGRAMS THAT WE RAN OVER THE PAST NUMBER OF YEARS, AND THAT WAS ONE OF THEM. THIS IN A WAY BUILDS OFF THAT BECAUSE I THINK IF YOU LOOKED BACK, YOU'D SEE SIMILAR THEMES BECAUSE THESE WERE COMMUNITY, LIKE THIS WAS BUILT FROM COMMUNITY MEMBERS.
WHEN YOU SEE THE QUOTES, THAT WAS THINGS COMMUNITY MEMBERS TOLD US WE HAD THE INTERVIEWS AND THEN OUR CONSULTANT WENT BACK TO LIKE CHECK WITH PEOPLE TO MAKE SURE THAT IT WAS ACCURATELY REFLECTED WHAT THEY HAD SAID AND THAT THE SENTIMENTS WERE CORRECT.
WE DIDN'T LOOK BACK AT I LOVE THIS CITY. THE CONSULTANT CAME AT THIS WITH FRESH EYES AND.
AND YET I THINK YOU'D SEE THAT THEY'RE VERY SIMILAR SENTIMENTS.
VERY MUCH SO, BECAUSE AT THE BASIS IT SEEMS TO BE COMMUNITY AND CORPORATE ONBOARDING AND A STRATEGY AROUND THAT, WHICH MAKES SENSE TO ME. IS THIS GOING TO BE A MASTER DOCUMENTATION OR IS IT GOING TO HAVE TO BE RENEW OR BE RENEWED HERE IN LIKE A DECADE OR SO? MR. VAN DINE. SO THE CONCEPT AND I'LL INVITE DIRECTOR THISTLE TO, TO ADD.
SO AS, AS WE'VE POINTED OUT IN THIS NARRATIVE YELLOWKNIFE STORY STILL BEING WRITTEN.
[00:20:06]
HOW IT RESONATES IF OVER TIME, COMPLEXITIES CHANGE.BUT AS DIRECTOR THISTLE POINTED OUT, THERE'S A CERTAIN VIBE, RIGHT? THERE'S A CERTAIN VIBE THAT IS, YOU KNOW, ENDEARING AND ENDURING.
AND SO WITH THAT YOU KNOW, HAS NEW YORK CHANGED OVER THE LAST NUMBER OF YEARS? IT CERTAINLY HAS, BUT IT CERTAINLY HAS A VIBE THAT IS PROBABLY PRETTY CONSISTENT THROUGHOUT.
SO WITH THAT, I WOULD SAY, YES, IT HAS THE OPPORTUNITY TO BE REFINED AND UPDATED, BUT THE ESSENCE, I THINK IS SOMETHING THAT WE REALLY WANT TO LAND AND, AND BE AS ACCURATE AS POSSIBLE FOR, FOR TODAY AND FOR, FOR THE MEDIUM TERM BUT DIRECTOR THISTLE, WOULD YOU LIKE TO CORRECT WHAT I SAID? NO, YOU SAID EVERYTHING PERFECTLY. COUNCILLOR COCHRANE.
THANK YOU, MR. CHAIR. SO IN ESSENCE, IT'S GOING TO BE A LIVING STRATEGY, WHICH I'M FINE WITH.
I JUST WANTED TO GET SOME CLARITY AROUND THAT.
AND YEAH, WE'LL SEE WHAT HAPPENS AT THE NEXT VIBE CHECK. THANK YOU VERY MUCH COUNCILLOR COCHRANE.
NEXT WE HAVE COUNCILLOR MCGURK. YEAH. THANKS SO MUCH FOR THE PRESENTATION.
I, I DEFINITELY HAVE FEEDBACK. I'M NOT SURE IF THIS IS THE FORUM TO DO THE MORE SEMANTICAL THINGS, MAYBE WE CAN. I'M NOT SURE IF. IT DEPENDS ON HOW YOU WANT TO APPROACH IT.
YOU CAN. I HAVE SOME HIGHER LIKE BROADER COMMENTS THAT I WOULD LIKE.
I WOULD SAY MORE IMPORTANT TO GET OUT RIGHT AWAY.
BUT IF THEY'RE, IF THEY'RE RELATED TO WHAT YOU JUST HEARD, I THINK NOW'S A GOOD TIME TO DO IT.
I KNOW I HAVE SOME THINGS THAT I'LL MENTION TOO, SO.
I THINK IF WE'RE BORROWING LANGUAGE LIKE THE LAND REMEMBERS, WHICH IS COMMONLY USED BY INDIGENOUS COMMUNITIES AND VERY, VERY MUCH LIKE TIED INTO THAT, I THINK THAT WE SHOULD HONOR THAT MORE.
THERE IS A SMALL AMOUNT THERE, BUT I DON'T I THINK ESPECIALLY IF WE'RE GOING TO CREATE CASE APPLICATIONS AND HAVE SOMETHING THAT IS, YOU KNOW, CONNECTED TO THE LAND AND SPIRIT THAT THAT SHOULD BE INCLUDED IN THAT BROADER OVERVIEW OF THAT.
AND THEN I JUST ALSO I, BUT I THINK THAT THERE'S ALSO A LITTLE BIT, MAYBE, I GUESS WHEN I'M LOOKING AT MAYBE I SHOULD ASK IF I'M LOOKING AT THESE CASE APPLICATIONS. THIS IS THE GENERAL LIKE BROAD OVERVIEW OF THE, OF EACH SORT OF ITEM THAT WE'RE LOOKING AT.
YES. MR.. VAN DINE. YEAH, I SAW YOU LOOK OVER TO YOUR TEAM.
SO ROCHELLE OR KERRI. YEAH, THESE ARE BROAD GENERAL THEMES.
IT'S JUST GENERALLY THESE ARE THE THEMES WE'RE LOOKING AT.
GENERALLY, YOU KNOW, IT'S OPPORTUNITY, AMBITION, BECAUSE THAT'S ONE GROUP THAT, YOU KNOW, YOU, YOU CAN ACHIEVE MORE IN YOUR CAREER IN YELLOWKNIFE IN A VERY SHORT PERIOD OF TIME THAN YOU CAN ALMOST ANYWHERE ELSE.
YOU KNOW, EASY ACCESS TO THE, TO NATURE. CONTRIBUTE AGAIN, ANOTHER TARGET AUDIENCE, BUT WE WOULDN'T BE USING THE WORDS RESILIENCE AND GRIT, RIGHT? SO IT'S THESE ARE THE THEMES AND THE BROADER KIND OF GROUPS THAT WE WOULD BE TARGETING IN WAYS WE COULD DO THAT.
I DO THINK THAT THERE SHOULD BE SOME LIKE MORE EXPLICIT DISCUSSION AROUND THAT OR LIKE CONTENT THAT OUR CONTEXT THAT INVOLVES THAT. AND THEN OTHERWISE, I THINK IT'S GREAT.
I, I DO, I WAS KIND OF CONFUSED ABOUT THE CONTRIBUTE WHAT THE, LIKE, WHAT THE LANGUAGE AROUND THAT IS LIKE, WHAT, WHY IS IT, WHY DO YOU USE THE WORD CONTRIBUTE? FOR THE CHALLENGE, BUT MAYBE THAT DOESN'T MATTER.
I DON'T KNOW IF YOU WANT TO SPEAK TO IT, THEN YOU'RE WELCOME TO.
PASS IT OVER TO YOURSELVES, YEAH. IT'S ABOUT YELLOWKNIFE.
THERE'S CERTAIN ASPECTS OF YELLOWKNIFE CAN BE A CHALLENGE.
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YEARS BECAUSE THIS WASN'T THE PLACE FOR THEM.AND SO IT WAS JUST RECOGNIZING THAT AND IT WAS COMMENTS WE HEARD AGAIN, THROUGH THE INTERVIEWS AND, AND OUR STAKEHOLDER AND STAKEHOLDER ENGAGEMENT IS THAT YELLOWKNIFE'S NOT FOR EVERYBODY.
AND, AND YOU HAVE TO, YOU GIVE AND YOU GET. AND, AND MANY OF US HAVE STAYED HERE FOR DECADES.
BUT LIKE I SAID, SOME PEOPLE IT'S NOT IT'S NOT THE PLACE FOR THEM.
DESPITE ALL THESE GREAT THINGS THAT WE HEARD AND, AND KNOW.
AND SO WE'VE IDENTIFIED THAT REALLY CONTRIBUTE AS A MOTIVATOR IS A CHALLENGE BECAUSE YOU CAN, PEOPLE WHO STAY HERE LOVE IT BECAUSE THEY WEAR MULTIPLE HATS.
I'M A COMMS MANAGER TODAY, I'M A BASKETBALL PLAYER THE OTHER AND THEN I'M ORGANIZING SOMETHING LIKE.
AND SO WE WANT TO SHOW WHAT KIND OF PEOPLE OUR COMMUNITY WE HAVE.
AND THEN THAT WAY WE ALSO ATTRACT SIMILAR LIFESTYLES INTERESTS AS WELL.
COUNCILLOR MCGURK. YEAH, THANKS. THAT DEFINITELY SORT OF ANSWERS IT, BUT I, I THINK THAT THE LIVE AND CONTRIBUTE TO THOSE TWO ITEMS KIND OF HAVE A LITTLE BIT OF OVERLAP. AND EITHER ONE OF THEM, I THINK SHOULD MAYBE BE COMMUNITY AND GRIT AND THAT SORT OF CONTRIBUTING TO THE COMMUNITY. BUT THEY JUST, THEY SEEM TO BE BOTH STRADDLING THE SAME SORT OF IDEA.
AND I DON'T KNOW IF THAT IF WE CAN, IF IT WOULD BE HELPFUL TO CONDENSE IT OR TO RELOOK AT THAT.
BUT YEAH, THOSE ARE MY SORT OF TWO COMMENTS, I SUPPOSE THE BROADER ONES.
THANK YOU SO MUCH. THANK YOU VERY MUCH. AND A REMINDER, ALWAYS THE OPPORTUNITY AFTERWARDS.
YOU CAN PASS ON FURTHER COMMENTS AFTER TODAY'S MEETING.
COUNCILLOR FEQUET. THANK YOU, MR. CHAIR. THANKS FOR THE PRESENTATION, GUYS.
WHAT ARE YOU GUYS ABLE TO SHARE? WHAT CONSULTANT OR ORGANIZATION WORKED ON THIS WITH US? MR. VAN DINE. YES WE CAN. IT WAS JOHN GLYNN-MORRIS.
WE MET HIM THROUGH OUR WORK WITH THE ARCTIC MARES.
HE CAME LAST YEAR FOR THE ARCTIC URBAN REGIONAL COOPERATION.
WHEN WE HOSTED THE WORKSHOPS HERE THROUGH THE EUROPEAN UNION PROGRAM.
HE WAS ONE OF THE CO-FACILITATORS AND OUR MINISTERIAL TEAM PREVIOUSLY, MAYOR ALTY HAD SEEN HIM IN HER CIRCLES DOING SIMILAR WORK IN PLACE BRANDING AND HIGHLY RECOMMEND IT THAT HE PARTICIPATE IN THIS PROJECT WITH US.
COUNCILLOR FEQUET. THANKS. NO THANKS FOR THAT.
YEAH, I JUST I WAS JUST CURIOUS. MAYBE I'M HOPING YOU CAN ELABORATE.
JUST. OBVIOUSLY, WE HAVE OUR TOURISM STRATEGY CONTRACTED OUT THROUGH TOURISM.
SO JUST CURIOUS LIKE HOW THIS FITS WITH A CONSULTANT WORKING ON THIS EXERCISE, AS I WOULD ASSUME WE'D WANT TO INTEGRATE AND OPTIMIZE OUR PLACE BRANDING EXERCISE WITH OUR TOURISM STRATEGY IS IT PROBABLY SHARE SOME OF THE SAME OBJECTIVES.
SO IF YOU COULD JUST SPEAK TO THAT A LITTLE BIT. MR..
VAN DINE. THE SHORT ANSWER IS YEAH, 100%. SO THIS OUR TOURISM STRATEGY IS STILL UNDER, UNDER CONSTRUCTION WITH THE TOURISM ASSOCIATION AND PLACE BRANDING IS CERTAINLY A BIG, A BIG PART OF THAT.
WE, WELL, THIS WORK IS BEING DONE TO SATISFY MULTIPLE OBJECTIVES.
WE BELIEVE THAT THIS WILL BE A GOOD SOURCE ONCE WE'VE GOT IT FINE TUNED AND AS BALANCED AND REPRESENTATIVE AS, AS, AS POSSIBLE TO TO BE AN INPUT TO TO THAT, TO THAT, THAT DOCUMENT, THAT PROCESS.
BUT DIRECTOR THISTLE, DID YOU, WOULD YOU LIKE TO ELABORATE? YEAH. TOURISM WAS ONE OF THE STAKEHOLDERS THAT PARTICIPATED IN THE INTERVIEWS.
COUNCILLOR FEQUET. PERFECT. THAT WAS MY NEXT QUESTION.
YEAH, I FULLY UNDERSTAND THE BENEFIT OF HAVING A CLEAR STORY THAT BOTH ATTRACTS PEOPLE TO THE NORTH AND MAKES THEM WANT TO STAY, THAT THAT'S IMPORTANT. AND GIVEN ALL THE RECENT FEDERAL ANNOUNCEMENTS I WAS JUST CURIOUS.
AND IF YOU COULD SPEAK TO IT WOULD BE HELPFUL. JUST, I DIDN'T SEE THE WORD INVEST IN THERE ANYWHERE.
YEAH. WHY DIDN'T THAT WORD SHOW UP IN THIS AT ALL? MR.. VAN DINE WELL, CERTAINLY THE INVESTMENT IS IN ALL OF THESE THEMES IS WHERE PEOPLE WANT EITHER INVEST THEIR TIME, THEIR RESOURCES OR THEIR CHOICE AS A PLACE TO BE.
BUT IN TERMS OF INVEST THERE'S, WE WANTED TO GET, WE WANTED TO NAIL THE COMMITMENT COMPONENT,
[00:30:05]
RIGHT? WHAT IS THE COMMITMENT COMPONENT? WHAT'S, WHAT'S THE SECRET SAUCE THAT WOULD ALLOW OR AT LEAST REFLECT BACK INTO THE COMMUNITY, THE KINDS OF THINGS THAT WOULD ATTRACT THE KINDS OF INDIVIDUALS THAT WOULD BRING THEIR, THEIR TALENT, THEIR RESOURCES AND THEIR INVESTMENT INTO THE COMMUNITY? BUT DIRECTOR THISTLE, WOULD YOU LIKE TO ADD? AND TO POINT, THIS IS FROM THE COMMUNITY MEMBERS.THE CITY DIDN'T WRITE THIS. WE DIDN'T SAY IN A VACUUM.
THE OTHER THING IS, I JUST WANT TO REMIND EVERYONE PLACE BRANDING IS REALLY ABOUT TRYING TO DESCRIBE WHAT'S YELLOWKNIFE, WHAT'S THE ESSENCE OF YELLOWKNIFE? I'M SURE YOU'VE BEEN IN CONVERSATION WITH PEOPLE AND YOU'RE LIKE, YELLOWKNIFE IS DIFFERENT YELLOWKNIFE'S UNIQUE, BUT IT'S LIKE, HOW ARE WE UNIQUE AND HOW ARE WE DIFFERENT? AND SO PLACE BRANDING IS REALLY TRYING TO CAPTURE THAT LIKE SENTIMENT.
AND SO IT'S NOT SO MUCH ABOUT PUT YOUR MONEY HERE.
IT'S LIKE, WHY IS YELLOWKNIFE UNIQUE? WHY ARE WE A GREAT PLACE? WHAT MAKES US DIFFERENT? YOU KNOW, WE'VE GOT MANY NORTHERN COMMUNITIES THROUGH THE ARCTIC AND NORTHERN CANADA, BUT LIKE, WHY YELLOWKNIFE? WHAT'S SPECIAL? AND SO WE'RE TRYING TO CAPTURE THAT IN WRITING WHICH IS TRICKY, WHICH IS WHY WE SPOKE WITH MANY DIFFERENT COMMUNITY MEMBERS AND THEN TRIED TO WEAVE IT INTO A MASTER STORY BECAUSE WE ALSO DON'T WANT JUST LIKE WORDS, WE NEED TO HAVE A STORY. WHAT'S OUR, WHAT'S OUR STORY OF YELLOWKNIFE AND, AND, AND WHY SHOULD YOU COME AND WHY WILL YOU WANT TO STAY AND, AND, AND WHY ARE WE A WONDERFUL PLACE? AND HOW ARE WE DIFFERENT FROM OUR COUNTERPARTS THROUGHOUT THE ARCTIC? SO WE DEFINITELY WILL TAKE BACK THE THE WORDS FROM COUNCIL, BUT I JUST WANT TO LIKE WE DIDN'T WRITE THIS ON OUR OWN.
THIS WAS BASED ON ALL THE FEEDBACK WE GOT FROM THE COMMUNITY AS WE TRIED TO CAPTURE THAT.
LIKE WHAT IS YELLOWKNIFE. COUNCILLOR FEQUET. OH, THANKS.
I WAS JUST CURIOUS IF THAT WAS A THOUGHT. AND THANKS FOR THAT EXPLANATION, THAT IT'S THE WORDS OF THE COMMUNITY. AND IF IT DIDN'T COME UP, IT DIDN'T COME UP. BUT THE CONCEPT IS THERE. JUST LOOKING AT THAT SLIDE WITH THE FOUR STEP PROCESS ON IT I WAS JUST, JUST A QUESTION OF CLARIFICATION. THERE'S THE FIRST TWO STEPS, SAY CHAMPIONS AND INTERVIEWS.
MR.. VAN DINE. I THINK ROCHELLE MENTIONED THAT AT THE START.
I'LL LET YOU MAYBE COME BACK TO THAT. ROCHELLE.
WHAT'S SO YELLOWKNIFE? OKAY. SO YEAH, THANKS.
SO THERE WAS NO OTHER INTERVIEWS THAT WERE DONE ABOVE THE 15 CHAMPIONS.
COULD YOU SHARE A LITTLE BIT ABOUT WHAT DEMOGRAPHICS AND SECTORS THOSE, THOSE CHAMPIONS WERE FROM AND WHETHER ANY OF THEM WERE INDIGENOUS? MR. VAN DINE. I'LL DO WE HAVE THE DEMOGRAPHIC DIRECTOR KERRY OR DIRECTOR THISTLE.
SORRY, I'M NOT LOOKING FOR A SPECIFIC. I'D BE HAPPY TO PROVIDE THE LIST BECAUSE I DON'T REMEMBER ALL 15 OFF THE TOP OF MY HEAD, BUT WE HAD. I KNOW FOR SURE. TEACHER. WE HAD A RETIRED LONGTIME YELLOWKNIFE FOR WHO'S ACTIVE IN THE COMMUNITY.
WE HAD THE CHAMBER OF COMMERCE, WE HAD NWT TOURISM.
COUNCILLOR FEQUET. SURE. AND MAYBE LAST QUESTION JUST FOR ROUND ONE.
I DO GENERALLY LIKE THE FOUR PILLARS AND A LOT OF THE CONTENT IN HERE.
I MEAN, I THINK IT, IT DOES REFLECT SOME OF THE UNIQUENESS OF WHY YELLOWKNIFE IS SPECIAL.
I WHEN I JUST COUNCILLOR MCGURK QUESTION ON THAT THIRD ABOUT THE CONTRIBUTE, I MEAN, WHEN I SAW THAT, I ATTRIBUTED THAT TO, YOU KNOW, VOLUNTEERING MAYBE THAT'S JUST A BIAS THAT I HAVE, BUT I, YOU KNOW, ALL THE PEOPLE WHO VOLUNTEER FOR ALL THE THINGS THAT HAPPEN IN THE BACKGROUND TO MAKE THIS COMMUNITY RUN. THAT'S WHAT I, THAT'S WHAT I SAW WHEN I SAW THAT CONTRIBUTE. SO I DID SEE IT AS DIFFERENT THAN THE LIVE A PLACE TO LIVE, RAISE A HIS FAMILY.
WHATEVER. NO TRAFFIC, NO HUMIDITY. ALL THE GOOD THINGS.
SO JUST THAT'S JUST FEEDBACK ON HOW I INITIALLY INTERPRETED THAT.
BUT I'D LOVE TO HEAR MORE FROM MY COLLEAGUES AND MAYBE FOR ROUND TWO.
[00:35:02]
THANK YOU VERY MUCH. COUNCILLOR FOOTE. THANK YOU, MR. CHAIR, AND THANKS FOR THE PRESENTATION LADIES. MR..MY ONLY CONCERN REALLY IS THAT THE YELLOWKNIFE ISN'T FOR EVERYONE FRAMING.
I JUST WANT TO BE MINDFUL IN, IN BEING AUTHENTIC.
WE DON'T ACCIDENTALLY SOUND EXCLUSIVE. LIKE YOU SAID, COMMUNITY MEMBERS MAY MENTION THAT.
I JUST THINK THAT THE BALANCE BETWEEN GRIT AND A WELCOME MAT WILL MATTER AS THIS ROLLS OUT.
SO WELL DONE. THANK YOU. THANK YOU VERY MUCH COUNCILLOR FOOTE.
COUNCILLOR PAYNE. THANK YOU. THANKS FOR THE PRESENTATION.
I LIKE THE DIRECTION THAT IT'S GOING. THE ONLY ISSUES THAT I HAVE ARE THE 15 DIVERSE YELLOWKNIFERS.
I THINK THAT YELLOWKNIFE IS SO MUCH MORE THAN THE MORE SUCCESSFUL PEOPLE IN THE COMMUNITY.
I WANT TO HEAR FROM THE SINGLE DAD WHO'S STRUGGLING TO PAY HIS BILLS.
THAT'S WHO I WANT TO HEAR ABOUT BECAUSE THAT'S THAT'S WHERE YOU'RE GOING TO GET THE TRUE YELLOWKNIFE STORIES, RIGHT? I'VE BEEN HERE SINCE 1996, AND I HAVE A TON OF STORIES, AND I CAN TELL YOU EXACTLY RIGHT NOW WHY I STAYED HERE.
THAT'S THE STORIES THAT I WANT TO HEAR. I WANT TO HEAR AUTHENTIC STORIES.
YOU KNOW, YELLOWKNIFE HAS I THINK WE ALL AGREE THAT YELLOWKNIFE IS A GREAT PLACE.
I ALWAYS TELL PEOPLE, YOU GOT TO BE HERE. YOU GOT TO BE HERE TO FEEL IT.
RIGHT? SO IT'S HARD TO PUT INTO WORDS, BUT I WANT TO HEAR FROM EVERYBODY.
AND YEAH, LIKE IT'S CONTRIBUTE. I THINK THAT THAT'S, IT'S A GREAT PLACE IF YOU WANT TO BE A PART OF SOMETHING, IT'S A REALLY GOOD PLACE. AND IF EVERYBODY DONE ONE THING AND I WAS JUST TALKING TO SOMEBODY AT WORK THIS MORNING ABOUT THIS, IF EVERYBODY DID ONE THING THAT MAKES THIS COMMUNITY BETTER AND DOESN'T HAVE TO BE BIG, WE COULD HAVE A COMMUNITY THAT WE DREAM ABOUT, RIGHT? AND THIS IS THE STORIES THAT WE'RE TALKING ABOUT.
WE COULD HAVE A COMMUNITY THAT NOBODY EVEN UNDERSTANDS WHAT WE'RE ALL ABOUT, RIGHT? SO YEAH, THAT'S JUST MY THOUGHTS. THANK YOU. THANK YOU VERY MUCH.
COUNCILLOR PAYNE. I DON'T KNOW. MR.. VAN DINE. OR YOUR STAFF.
ANY COMMENTS? BUT THANK YOU FOR THAT. COUNCILLOR PAYNE. NO, THAT'S SUPER HELPFUL.
I THINK ONE OF THE OBSERVATIONS, I THINK THROUGH THIS EXERCISE HAS BEEN THE MULTITUDE OF STORIES AND THE MULTITUDE OF PERSPECTIVES. THERE'S, THERE'S LOTS OF DIFFERENT YELLOWKNIFERS THAT SORT OF CAME OUT IN VARIOUS CONVERSATIONS.
AND SO CHALLENGING EXERCISE JUST IN AND OF ITSELF FROM A METHODOLOGY PERSPECTIVE YOU KNOW, THAT THE 15, YOU KNOW, METHODOLOGY AND BUDGET, RIGHT? THAT WAS THE KIND OF THE, ONE OF SOME OF THE LIMITATIONS THAT WE HAD IN TERMS OF EXERCISE.
THAT BEING SAID OF THE 15 AND I DON'T THINK ANY OF THEM IF WE WERE TO ASK THEM TODAY, DO THEY FEEL AS THOUGH THEY'VE GOT THE, THE COMMUNITY DIALED, NOT ONE OF THE REPRESENTATIVES WOULD EVER, EVER PRETENDED TO SAY THAT THEY, THEY, THEY TRULY SPEAK ON BEHALF OF THE ENTIRE COMMUNITY.
I DON'T THINK ANYBODY WOULD DO THAT. WHAT WHAT THEY DID DO THOUGH, IS IN SOME OF THE REPRESENTATIVE ORGANIZATIONS THAT KERRY REFERRED TO, OUR DIRECTOR THISTLE REFERRED TO WAS REFERRING TO THOSE THAT HAVE HAD THEIR FINGER ON THE PULSE OF THE COMMUNITY FROM A LEADERSHIP PERSPECTIVE THAT THEY SHARE IN TODAY.
SO THEY DO HAVE A PERSPECTIVE. AND SO WHAT THE NARRATIVE EXERCISE WAS REALLY DESIGNED TO DO WAS TO PULL OUT THOSE NUGGETS, THE COMMON THEMES AND THE ESSENCE AND THE GUTS TO, TO SEE WHETHER WE'VE GOT IT.
AND SO TODAY REALLY IS ABOUT CHECKING IN AND SEEING WHETHER OR NOT THERE'S THERE'S YOU KNOW, WHAT ARE WE MISSING OR WHAT HAVE WE SAID THAT IS ACTUALLY NOT SITTING RIGHT? LIKE WHAT'S, THAT'S NOT THE, THAT'S NOT LIKE, THAT'S, THAT'S SOMEWHERE ELSE.
RIGHT? YOU KNOW, YELLOWKNIFE IS A PLACE WHERE YOU CAN BE A A MAPLE LEAFS FAN AND YOU CAN HAVE, RIGHT? [LAUGHS] AND BUT THE EXERCISE IN ITSELF FULL ACKNOWLEDGMENT THAT YOU KNOW, 15 ISN'T SUFFICIENT.
AND FULL ACKNOWLEDGMENT THAT OF THE FOLKS THAT WE SPEAK TO, THERE'S PROBABLY SO MUCH MORE, BUT THIS IS WE WANTED TO GET A RUNNING START.
THANK YOU. THANK YOU. AND I WOULD JUST ECHO THAT, THAT WE EVEN STRUGGLED 15.
IT WAS HARD TO NARROW IT DOWN TO 15 WE REALLY TRIED TO GET REPRESENTATIVE GROUPS.
[00:40:11]
WHEN WE SAY INTERVIEWS, THIS WASN'T JUST LIKE, YOU KNOW, 30 MINUTE YOU'RE DONE DISCUSSION.JOHN REALLY DELVED INTO WITH PEOPLE HAD A REAL GREAT BACK AND FORTH.
AND IT WAS BECAUSE HE REALLY TEASED OUT FROM PEOPLE WHAT THEY LOVED ABOUT YELLOWKNIFE, WHAT BROUGHT THEM HERE, WHAT KEEPS THEM HERE, AND WHAT THEY VALUE ABOUT YELLOWKNIFE.
SO I TOTALLY ECHO MR. VAN DINE SAYS THAT WE WILL LOVE TO DO WAY MORE.
WE DIDN'T NOT HAVE A BIG BUDGET FOR THIS. IT WAS DONE WITH OUR INTERNAL BUDGET.
SO IT WASN'T THE SAME MONEY TO DO A BIG BRANDING EXERCISE.
THANK YOU VERY MUCH. ANY OTHER QUESTIONS OR COMMENTS FROM COLLEAGUES? YEAH, WE'RE NOT THERE AT ROUND TWO YET. COUNCILLOR FEQUET. NO, I'M JUST KIDDING.
I'M KIDDING, I'M KIDDING. TO START OFF, I GUESS WE ALL KNOW WHAT DATES WE CAME FOR THE FOR THE RECORD, JUNE 8TH, 2011 AND NOVEMBER 16TH, 2020 BECAUSE I DID IT TWICE.
SO THANKS FOR THE CRACK AT IT. AND YOU KNOW, FOR MYSELF, THIS IS ALWAYS A TOUGH CONVERSATION TO HAVE PUBLICLY WHEN YOU'RE TRYING TO GET THE PULSE OF AN ISSUE WHEN IT'S NOT BAKED AND DONE YET.
SO THANKS FOR STEPPING UP, PROVIDING THE CONTEXT AND BEING WILLING TO HEAR THE THE POSITIVE.
BUT IT'S ALWAYS THE, THE CRITIQUE THAT YOU ACTUALLY WANT TO HEAR TOO.
SO WITH THAT YOU KNOW, THE MAJORITY OF IT, LIKE EVERYBODY HAS TALKED ABOUT THE THINGS LIKE, YOU KNOW, WHAT MAKES YELLOWKNIFE SPECIAL IN TERMS OF YOU CAN PUT YOUR OWN MARK ON IT. ALL OF THAT IS, YOU KNOW, VERY MUCH THE REALITY. I GUESS MY TWO THINGS THAT SORT OF JUMPED OUT TO ME IS, AS MR. VAN DINE SAID, WHAT DIDN'T SORT OF SIT RIGHT WITH ME, I GUESS, IS IF WE GO TO THE ART OF LIVING NORTHERN AND IT'S THE BOTTOM PART OF THE SECOND PARAGRAPH, AND IT SAYS A CITY THAT ACCEPTS ITS BUMPY ROADS, BOTH LITERALLY AND FIGURATIVELY, AND WEARS ITS IMPERFECTIONS LIKE A BADGE OF HONOR.
IT'S DEFINITELY THE THINGS THAT YOU KNOW, MAKE US UNIQUE.
I GUESS FOR ME, YOU KNOW, ONE OF THE REASONS I RAN FOR COUNCIL IN 2020 NO, 2022.
PARDON ME. HOW LONG AGO WAS THAT NOW? IS, YOU KNOW, THAT SORT OF SENTIMENT THAT I'VE HAD FAMILY AND FRIENDS SAY TO ME OVER THE YEARS AND THEY MEANT IT IN A GOOD WAY, BUT IT ALWAYS RUBBED ME THE WRONG WAY, WHICH IS LIKE YOU KNOW, WHAT THEY LOVE ABOUT IT IS LIKE, THERE'S THAT GOOD ENOUGH MENTALITY. AND FOR ME, I WAS LIKE, THERE'S NO, IT'S NOT GOOD.
THERE'S NOT A GOOD ENOUGH EVER. WE SHOULD ALWAYS BE STRIVING FOR MORE IN LIFE.
YOU KNOW, IT'S WHERE WE ARE AND IT'S WHY WE ALL LOVE THE PLACE AND WHY WE'VE ALL STAYED.
BUT WE SHOULD ALWAYS BE WORKING FOR SOMETHING.
YOU KNOW, WHATEVER WE THINK IN OUR HEADS IS BETTER.
SO IT'S THE SENTIMENT. I KNOW WHAT YOU'RE GETTING AT, BUT I JUST THINK, YOU KNOW, TO CLOSE IT OUT.
AND THEN THE OTHER PIECE WAS ON THE DIAMOND IN THE ROUGH AND I GUESS YOU KNOW, THE DIAMOND.
AND SO CALLING YELLOWKNIFE A DIAMOND IN THE ROUGH SORT OF AGAIN, I KNOW WHAT IT'S GETTING AT AND I KNOW THE SENTIMENT, AND THAT'S NOT WHAT IT'S MEANING. BUT FOR ME, IT JUST DIDN'T SIT WELL IN THAT SENSE.
SO CAPTURING, YOU KNOW, WHAT'S THE BEAUTY OF THE PLACE? WHAT'S THE THING THAT MAKES US SPECIAL BUT NOT SURROUNDED BY ROUGH? YOU KNOW, WE'RE SURROUNDED BY THAT. WE'RE SURROUNDED BY THE MOST BEAUTIFUL NATURE, AS YOU SAID, 15 MINUTES. AND THAT IS A STRETCH.
IT'S MUCH QUICKER THAN 15 MINUTES. IF YOU GO 15 MINUTES, YOU'RE REALLY OUT ON YOUR OWN.
AND SO THOSE WOULD BE LIKE MY TWO BIGGEST IN TERMS OF SORT OF THE FRAMING WHEN IT COMES TO THE OTHER PIECE, I WOULD JUST CAPTURE IS AND IT FALLS OFF OF WHAT COUNCILLOR MCGURK WAS TALKING ABOUT IN TERMS OF, YOU KNOW, MAKING SURE THAT WE DO HIGHLIGHT THE FACT THAT YELLOWKNIFE IS A CITY ON INDIGENOUS LANDS.
I THINK THAT IS SLIGHTLY PERHAPS MISSING IN THE IN WHAT'S THERE.
SO THANK YOU, COUNCILLOR MCGURK, FOR HIGHLIGHTING THAT. AND THEN I GUESS THE LAST PIECE IS JUST ON THE NEXT STEPS. IF YOU CAN TALK TO US THE SHARE THE ACTIVATING PLAN PHASE TWO, JUST WHEN IT SAYS SHARE WITH BENEFICIARIES AND THEN ENGAGE THE CHAMBER OF COMMERCE, EXTRAORDINARY YK.
[00:45:02]
LIKE AT THIS POINT, ARE YOU LIKE, I, I GUESS IT'S A LEADING QUESTION I'M ASKING YOU, BUT ALSO MY RECOMMENDATION IS DO MORE THAN SHARE.IT'S STILL A CHANCE TO FEED BACK INTO BECAUSE I THINK ESPECIALLY WITH THE INDIGENOUS GOVERNMENTS AND ORGANIZATIONS WHOSE LAND WE'RE ON, WE SHOULD BE YOU KNOW, YES, WE'VE DONE THE 15 INTERVIEWS, BUT THEY SHOULD BE QUITE ENGAGED IN THIS AND GETTING SOME MORE FEEDBACK.
SO MR. VAN DINE OVER TO YOU FOR COMMENT ON THAT.
NO THANK YOU. THERE WAS A LOT THERE. AND, AND I WOULD JUST OFFER THAT I THINK SOME OF THE THINGS THAT STIRRED UP AND I THINK YOUR OBSERVATIONS, I THINK IS SOME OF THAT STIRRING THAT IS CAPTURED IN SOME OF THE, THE, THE CHALLENGE PILLAR, FOR EXAMPLE. SO I THINK, I THINK THERE'S WHAT'S INTERESTING AND THERE'S DIFFERENT WAYS TO DESCRIBE THINGS.
THERE IS AN INTERESTING LEVEL OF IMPATIENCE THAT PEOPLE BRING TO LIVING HERE THAT THEY LIVE IN.
THEY, THEY CHOOSE SOMETHING TO, TO DO DIFFERENTLY.
THEY WANT TO MAKE SOMETHING BETTER. AND I THINK MAYOR HENDRICKSEN PUT HIS FINGER ON US, WHAT IS STIRRING INSIDE OF YOU WHEN YOU READ THIS AND I AND BUT THE POINTS ARE WELL TAKEN.
I THINK THERE IS SOME, SOME REFINEMENT IN TERMS OF NEXT STEPS.
ABSOLUTELY. WE WANTED TO DO A SIGNALS CHECK WITH COUNCIL RIGHT AROUND NOW.
COUPLE OF REASONS, AND I MAYBE COULD HAVE SPENT SOME TIME ON THIS IN THE INTRODUCTION.
CERTAINLY THE DISCUSSIONS WITH THE OTHER PARTNERS WE WILL CONTINUE TO DO TO REFINE WE DO NOT CONTEMPLATE AT THE MOMENT A RETURN BACK TO COUNCIL, BUT WE CAN CERTAINLY TALK ABOUT WHAT THAT MIGHT LOOK LIKE AFTER WE DO SOME OF THESE THINGS.
IF THEY DON'T WANT TO PARTNER WITH WHAT WE'RE PITCHING, THEN I THINK WE NEED TO REVISIT WHAT WE'RE PITCHING. AND THEN THE DESIGN WORKSHOPS ARE ABSOLUTELY SOMETHING IN WHICH I THINK THERE'S SOME CO-CREATION AND OTHER IDEAS THAT ARE BEING CONTEMPLATED.
THE OTHER PIECE THAT COUNCIL THAT IT'S IMPORTANT, I THINK, IN THIS JUNCTURE OF WHERE YOU ARE IN YOUR MANDATE AND WHERE WE ARE ON THE WORK PLAN DISCUSSION WE HAD LAST WEEK, YOU WILL BE LOOKING AND TURNING YOUR MINDS TO THE MASTER TRANSPORTATION PLAN.
YOU'LL BE TURNING YOUR MINDS TO THE COMMUNITY PLAN UPDATE.
YOU'LL BE TURNING YOUR MINDS TO THE DELIVERY LICENSE OR TAXI BYLAW.
AND ALL OF THESE THINGS ARE GOING TO LIKE TINGLE IN THE BACK OF YOUR MIND, BE VARIATIONS OR EXPRESSIONS IN TERMS OF WHERE THE COMMUNITY IS KIND OF AT AT THE MOMENT. AND SO WE WANTED TO JUST REALLY SEE, AS YOU'RE TURNING YOUR MIND TO THOSE BIGGER QUESTIONS, THOSE BIGGER DAY TO DAY ISSUES THAT COUNCIL NEEDS TO FACE AND SHAPE FOR THE COMMUNITY, WHETHER OR NOT AS YOU'RE MAKING THOSE DECISIONS, THIS IDEA, THESE CONCEPTS RESONATE AND, AND THEN ALLOW US TO, TO, TO ADJUST.
BUT THAT WAS PART AND PARCEL THE REASON WHY WE WANTED TO CHECK IN TODAY.
SO WE CAN'T SAY YELLOWKNIFE IS PERFECT. WE CAN'T SAY YELLOWKNIFE WILL GIVE YOU EVERYTHING.
AND WE ARE A LITTLE BIT MORE ROUGH. NOT ROUGH LIKE IN A BAD CITY, BUT MORE ROUGH AROUND THE EDGES.
AND I THINK WE ALL EXPLAINED THAT TO PEOPLE. IT'S LIKE WE'RE A SMALL CITY, WE'RE PRETTY COSMOPOLITAN, BUT YOU KNOW, YOU'RE NOT GOING TO HAVE THE RESTAURANTS AND SHOWS THAT YOU WOULD IN A BIG CITY.
SO IT'S, BUT AGAIN, IT GETS INTO THE CONTRIBUTE AND THE LIVING HERE AND WHY PEOPLE ARE HERE AND BECAUSE THEY CAN START THEIR OWN SHOWS AND THEY CAN START THEIR OWN EVENTS AND FESTIVALS AND, AND THE COMMUNITY COMES TOGETHER TO PARTICIPATE AND TO WATCH.
AND SO THAT'S WHERE WE HAD HAVE THE KIND OF TENSION OF YELLOWKNIFE IS UNIQUE AND GREAT AND WE ALL LOVE IT, BUT, YOU KNOW, FULLY RECOGNIZING THAT IT'S NOT FOR EVERYBODY.
AND, AND THERE ARE SOME THINGS THAT WE LOVE ABOUT IT, BUT THAT NOT EVERYBODY WOULD.
AND, BUT WE'LL TAKE BACK THE COMMENTS AND SEE WHAT KIND OF TWEAKS WE CAN MAKE.
IT WON'T BE ENDURING. PEOPLE WON'T BE RETAINED BECAUSE IF THEY COME HERE WITH A FALSE SENSE OF WHAT YELLOWKNIFE IS OR HAS TO OFFER OR WHAT THEY CAN GIVE TO IT IT'S NOT GOING TO BE SUCCESSFUL. AND REALLY, THAT'S WHERE I SEE IF THIS IS WHAT I'VE HEARD TODAY IS REALLY THE THEMES.
[00:50:04]
EVERYONE FEELS LIKE WE'RE HITTING THE MARK. IT'S JUST LIKE MAYBE SOME OF THE LANGUAGE HAS TO BE TWEAKED.AND SO, BUT WHAT I'M LIKE, THANKFUL THAT WHAT WE'RE PRESENTING REALLY THE THEMES ARE EVERYONE'S FEELING THAT WE'VE HIT THAT ON THE NAIL AND WE'LL LOOK AT TWEAKING SOME OF THE LANGUAGE TO BETTER REFLECT WHAT COUNCIL HAS SAID.
AND THEN WHEN WE WORK WITH PARTNERS, WE MIGHT GET A LITTLE BIT MORE FEEDBACK AND MAKE SOME TWEAKS.
BUT YOU KNOW, AND IF THIS IS SUCCESSFUL SUCCESS FOR US IS THAT EVERYONE'S GOING TO BE SHARING THE SENTIMENT THROUGHOUT THE COMMUNITY AND THROUGHOUT OUR MATERIALS AND, AND, AND THAT WE'VE ACCURATELY REFLECTED HOW PEOPLE FEEL ABOUT YELLOWKNIFE.
AND THAT WHEN PEOPLE COME HERE, THEY KNOW EXACTLY WHAT WE'RE TALKING ABOUT.
THANKS FOR THAT. AND DON'T TAKE THIS AND RUN WITH IT.
BUT AS YOU WERE TALKING ABOUT THAT SORT OF DIAMOND MENTALITY, I WAS LIKE, INSTEAD OF MAYBE A DIAMOND IN THE ROUGH, SORT OF LIKE IT'S A ROUGH CUT DIAMOND IS WHAT YOU'RE TALKING ABOUT, RIGHT? IT'S. YEAH.
AND THEN, YOU KNOW, MR. VAN DINE, AS YOU WERE TALKING ABOUT THE IMPATIENCE AND MRS THISTLE, YOU WERE TALKING ABOUT THIS TOO. IT'S, YOU KNOW, I ALWAYS USE THE, THE LINE THAT WHAT I LOVE ABOUT YELLOWKNIFE IS IT'S SMALL ENOUGH TO DO INTERESTING THINGS, BUT BIG ENOUGH TO DO INTERESTING THINGS BECAUSE WE'RE NOT, WE HAVE THE RESOURCES TO DO SOME INTERESTING STUFF IN THE CITY, BUT WE'RE SMALL ENOUGH TO ACTUALLY DO IT.
WE DON'T GET WE CAN'T. WE HAVE THE ABILITY. WE HAVE THE ABILITY TO NOT GET TOO BOGGED DOWN.
COUNCILLOR FEQUET OVER TO YOU FOR ROUND TWO. THANKS.
IT'S ABOUT DRIVE, RIGHT? THAT'S WHY PEOPLE ARE HERE.
AND JUST ON THIS KIND OF VEIN THAT MAYOR HENDRICKSEN BROUGHT UP ABOUT THE DIAMOND IN THE ROUGH, SOMEONE COULD INTERPRET THAT AS KIND OF, YOU KNOW, INSULTING THE COMMUNITY'S OUTLINE AND AROUND YELLOWKNIFE, THAT DIAMOND IS YELLOWKNIFE. AND THERE IS OTHER SELF-DEPRECATING LANGUAGE IN THERE TOO, ABOUT THE BUMPY ROADS.
I DON'T KNOW IF DIRECTOR GREENCORN HAS A STAT, BUT I FEEL LIKE OUR ROADS ARE PRETTY AMAZING PER CAPITA THAN MOST CITIES THAT I SEE AROUND CANADA AND OUTSIDE OF THIS COUNTRY. SO WHAT ARE WE TALKING ABOUT? EVERYBODY HAS IT TOUGH. WE'RE DEFINITELY YELLOWKNIFE ARE DEFINITELY NOT WHINERS, SO WE DON'T NEED TO TALK ABOUT OUR TRIALS AND TRIBULATIONS.
EVERYBODY HAS THEM. YEAH. SO FRAME IT POSITIVELY.
BUT LOOKING AT THE NEXT STEP SLIDE, I HAD A BUNCH OF QUESTIONS AND I WILL ASK THEM GIVEN THE CITY MANAGER'S RESPONSE THAT THIS IS NOT PLANNED TO COME BACK TO COUNCIL AT THIS TIME. SO JUST A COUPLE THINGS.
I HEARD THAT IT'S NOT COMING BACK TO COUNCIL, BUT CAN YOU PLEASE CONFIRM IF THERE IS A VALIDATION STEP THROUGH ADDITIONAL ENGAGEMENT? SO WHETHER THAT'S TARGETED ENGAGEMENT WITH INDIGENOUS GOVERNMENTS WITH THE CHAMBERS, IT SAYS SHARE WITH IT DOESN'T SAY ENGAGE WITH OR VALIDATE OR ADD TO.
SO I JUST WANT TO CONFIRM WHAT THAT STEP IS, THE PURPOSE AND OBJECTIVE OF THAT STEP, PLEASE.
MR.. VAN DINE. YEAH, NO THANK YOU, MISTER CHAIR.
SO A BRANDING STRATEGY IS NOT A COMMUNITY PLAN.
AND SO WITH THAT, THERE ISN'T AN APPROVAL PROCESS THAT SORT OF LAYS OUT THAT SORT OF THING.
SO WE ARE WE ARE LOOKING VERY MUCH TO MAKE SURE THAT WE HAVE THE ESSENCE OF THIS MOSTLY RIGHT.
IN TERMS OF THE NEXT STEPS IN THE PROCESS, WE CAN CERTAINLY INVITE OTHERS TO, TO, TO LOOK AT IT, TO REACT TO IT. IT'S, AND THE REACTION HOPEFULLY WILL BE CONSTRUCTIVE.
WE'RE NOT LOOKING TO ANTAGONIZE PEOPLE WITH WITH OUR BRAND.
BUT THE, THE DEVELOPMENT OF THE BRAND IS TO, IS TO SEEK THERE SOME KIND OF REFINEMENT.
WE DO HAVE SOME PRESENTATION TIME WITH COUNCIL SCHEDULED FOR AUGUST, WHERE WE DO A BIT OF A MANDATE AND REVIEW THAT WE'VE GOT PROPOSED FOR FOR COUNCIL TO LOOK AT WHERE YOU'VE COME, WHAT YOU'VE DONE AND WHERE IT'S GOING.
AND THAT MIGHT BE AN APPROPRIATE TIME FOR US TO TO CHECK IN ON, ON THIS WORK AND TO SEE WHETHER OR NOT THIS HITS, HITS THE MARK. WE WANT TO, ON THE ONE HAND ENGAGE PARTNERS.
WE JUST DON'T WANT TO PUT PARTNERS IN A POSITION WHERE THEY BELIEVE THEY ARE HAVE AN OBLIGATION, I GUESS IS THE, IS THE POINT AND THE, THE BRAND ITSELF WILL, WILL STAND OR IT WILL FALL IN TERMS OF ITS EFFECTIVENESS THAT WE WILL EVALUATE OVER TIME.
SO THANK YOU, MR. CHAIR, BUT I WOULD SAY IF IT'S IF IT'S, IF THAT'S ACCEPTABLE TO COUNCIL WE'LL TARGET SORT OF AUGUST TO SWING BACK THROUGH. COUNCILLOR FEQUET. THANKS, MR. CHAIR, AND THANKS FOR THAT RESPONSE. YEAH. AND JUST TO BE CLEAR, I WAS NOT IN ANY WAY SUGGESTING I WANT TO SEE THIS AGAIN, NOR SHOULD THAT STEP BE IN THE PROCESS. I JUST WANTED A LITTLE BIT MORE CLARITY ON THE TIMING AND THE NEXT STEPS.
THE FIRST STEP SAYS DEVELOP IMPLEMENTATION PLAN.
[00:55:04]
IS THIS ENVISIONED TO BE A STANDALONE IMPLEMENTATION PLAN FOR THIS EXERCISE? MR.. VAN DINE. AT THIS JUNCTURE, YEAH, IT'S GOING TO BE A, FOR THIS EXERCISE, WHAT THE IMPLEMENTATION PLAN WOULD CONTEMPLATE IS HOW THE CONNECTION POINTS TO OUR TOURISM STRATEGY. CONNECTION POINTS TO OTHER ACTIVITIES AND RECRUITMENT DRIVES AND THINGS.COUNCILLOR FEQUET. IT'S LIKE YOU READ MY MIND.
COULD YOU JUST IN THE ABSENCE OF HAVING THAT OTHER PIECE IN FRONT OF US WHAT IS WILL THE TIMING LINE UP WITH THIS IMPLEMENTATION PLAN IN OUR TOURISM STRATEGY TO MAKE SURE THAT THEY WORK TOGETHER? MR.. VAN DINE. THE SHORT ANSWER IS YES.
THE THE, YOU KNOW, WHETHER IT WILL BE SEEN AS A, YOU KNOW, 100% DIALED.
WE'LL, WE'LL, I GUESS IS I'D LIKE SOME WIGGLE ROOM ON THAT, BUT CERTAINLY THE THE NOTIONS, THE DOMINANT NOTIONS IN THE TOURISM STRATEGY.
AND AS DIRECTOR OF THISTLE POINTED OUT, THE TOURISM ASSOCIATION IS WORKING ON THAT PIECE WITH US.
CONTRIBUTED TO THIS EXERCISE. WE'RE HOPING THAT THE, THE, THE DOMINANT VIBE THAT IS CONVEYED IN THIS NARRATIVE FINDS ITS WAY INTO THAT STRATEGY. AND I WOULD JUST ADD THE THE TOURISM STRATEGY IS REALLY ABOUT INCREASING VISITATION AND EXTENDING LENGTH OF STAY AND THOSE KINDS OF THINGS. PLACE BRANDING IS REALLY ABOUT WHAT'S YELLOWKNIFE AND WHY SHOULD, WHY DO YOU WANT TO LIVE HERE? AND WHY DO WE STAY HERE? AND WHAT DO WE LOVE ABOUT YELLOWKNIFE? SO WHILE THEY'RE A BIT CONNECTED, THEY ARE SEPARATE THINGS.
AND WHEN WE'RE TALKING ABOUT THE IMPLEMENTATION PLAN, LIKE NOW WE HAVE A MASTER STORY.
WE'VE SHARED IT WITH SENIOR LEADERSHIP. NOW WE'VE SHARED IT WITH COUNCIL.
AND SO WE NEED TO DEVELOP A PLAN LIKE WHAT ARE THE NEXT STEPS? DO WE NEED TO MAKE TWEAKS? WHERE, HOW, WHO AND WHEN ARE WE GOING TO ENGAGE? WHAT DOES THAT PROCESS LOOK LIKE? WHAT KIND OF MATERIALS ARE WE GOING TO CREATE? EVEN INTERNALLY, WHAT DEPARTMENTS ARE WE WORKING WITH? HOW CAN THIS BE WOVEN INTO THE CITY? WE'RE LAUNCHING A NEW WEBSITE IN THE NEXT FEW MONTHS.
HOW IS IT WOVEN? THE MASTER STORY REFLECTED IN THAT.
SO IT'S FOR US TO FIGURE OUT HOW DO WE ROLL THIS OUT? BECAUSE IT'S LIKE, GREAT, WE HAVE A PLAN. GREAT.
WE HAVE THIS NICE STORY. BUT IT'S LIKE, WHY WAS IT WORTH IF WE DON'T ACTUALLY USE IT? SO FOR US, THE IMPLEMENTATION PLANS, LIKE HOW DO WE USE IT? HOW DO WE MAKE IT EFFECTIVE? HOW DO WE MAKE IT A WORTHWHILE EXERCISE? HOW DO WE MAKE IT ENDURING? WE COULD REACH OUT TO SOME OF THESE GROUPS AND THEY'RE LIKE, WE DON'T WANT TO WORK WITH YOU, BUT WE SEE SOME SYNERGIES BECAUSE IF WE'VE GOT LIKE 10 OR 20 DIFFERENT GROUPS DOING DIFFERENT THINGS, WOULDN'T IT BE GREAT IF WE COULD ALL BE SAYING THE SAME KIND OF STORY? ADS ARE PROBABLY GOING TO STILL LOOK DIFFERENT, BUT IT'S IF THOSE KEY THEMES ARE BEING REFLECTED.
SO I JUST WANTED TO REECHO MY, MY FELLOW COUNCILORS COMMENTS IN THAT SPACE.
AND LOOKING FOR SOME CLARITY ON HOW THE BUILDING PARTNERSHIPS BULLET ALIGNS WITH THE INDIGENOUS ROUNDTABLES THAT ARE ALSO BEING EXPLORED THROUGH OUR RECONCILIATION PLAN RIGHT NOW. MR.. VAN DINE. WELL, I THINK IT'S A, AN EXCELLENT OBSERVATION THAT THE CONNECTION BETWEEN THE TWO IS IS A VERY STRONG ONE IN TERMS OF ACKNOWLEDGING THAT THE PARTNERSHIPS TABLES WERE CONTEMPLATED AND CONCEIVED WITH THE NOTION OF WHERE THE CITY IS GOING AND WHERE IT NEEDS TO GO MORE QUICKLY. SO THIS EFFORT CAN CERTAINLY FIND ITS WAY THROUGH EITHER PRIOR TO THE ESTABLISHMENT OF THOSE TABLES SOME OF THE TABLE CREATION, I'LL JUST REMIND COUNCIL WE ARE OPTIMISTIC, BUT WE'RE STILL DEPENDENT SOMEWHAT ON GETTING SOME INCREMENTAL RESOURCES FROM FROM OTHER LEVELS OF GOVERNMENT TO HELP US WITH THAT. BUT THAT PITCH IS STILL BEING REVIEWED.
BUT NEVERTHELESS, THE SPIRIT OF ENGAGING ON ROUNDING OUT THIS EXERCISE THROUGH ENGAGEMENT WITH OUR PARTNERS IS STILL SOMETHING THAT WE CAN DO FOR SURE. COUNCILLOR FEQUET. THANKS FOR THAT.
AND YEAH, JUST LAST QUESTION ABOUT THE BULLET, THEIR DESIGN WORKSHOPS.
COULD YOU ELABORATE A LITTLE BIT MORE ON WHAT THOSE WILL BE AGAIN? I RECOGNIZE THIS IS IDEALLY NOT COMING BACK TO US, SO I JUST WANTED TO KNOW THE EXTENT OF HOW THE PUBLIC AND OTHER STAKEHOLDERS AND RIGHTS
[01:00:04]
HOLDERS WILL BE INVOLVED IN THE PROCESS. SO JUST LOOKING FOR A LITTLE MORE DETAIL ON THE DESIGN WORKSHOP, STEP MR..VAN DINE. I'M GOING TO TURN IT OVER TO THE EXPERTS.
IT'S NOT REALLY SO MUCH WITH THE PUBLIC. LIKE WE'RE NOT HAVING BIG PUBLIC DESIGN WORKSHOPS.
IT WOULD BE MORE WORKING WITH THE STAKEHOLDERS OR PARTNERS THAT WANT TO WORK WITH US ABOUT HOW WE WOULD DESIGN MATERIALS OR WEAVE THE STORY THROUGHOUT THEIR MATERIALS AND OUR MATERIALS, EVEN LIKE OUR OWN INTERNAL DEPARTMENTS, HR FOR RECRUITMENT.
SO WE HAVE OUR TALENT MANAGEMENT STRATEGY, WHICH ALSO INDICATED THAT WE SHOULD HAVE SOME KIND OF PLACE BRANDING OR, YOU KNOW, SENSE OF PLACE. SO IT'S WORKING, DESIGNING MATERIALS WITH THE PARTICIPANTS THAT WANT TO WORK WITH US AND TELL A SIMILAR STORY. IT COULD BE ANYONE FROM LIKE BUSINESS OWNER TO LIKE A DEPARTMENT OF THE TERRITORIAL GOVERNMENT.
WE HEAR OFTEN EVEN TOURISM OPERATORS HAVE TROUBLE STAFFING.
BENEFITS THE ENTIRE COMMUNITY, NOT JUST THE CORPORATE CITY.
COUNCILLOR FEQUET. THANKS FOR THAT. AND YEAH, JUST ONCE AGAIN, THANKS FOR THE PRESENTATION.
THANK YOU VERY MUCH. AND COUNCIL MCGURK. JUST A QUICK SORT OF FINAL COMMENT, BECAUSE I JUST THINK THE, I THINK THE CASE APPLICATIONS TO ME JUST SHOULD BE MORE DIRECTED.
LIKE THEY ALL, IT'S ALL GOOD CONTENT, BUT IT'S KIND OF THEY'RE ALL IN THIS, THERE'S TOO MUCH WEAVING ACROSS SORT OF WEAVING BETWEEN THE DIFFERENT CASES. LIKE FOR INSTANCE, I CONTRIBUTE.
YOU KNOW, THERE'S A LOT OF DISCUSSION OF LIKE COMMUNITY IN THE LIVE, BUT NOT IN THE CONTRIBUTE.
I DON'T KNOW, MAYBE THAT WOULD BE SOMETHING THAT'S LIKE AN IMPORTANT THING TO LOOK AT BECAUSE FOR ME, I SEE MAYBE WORK THAT IS PRETTY SELF-EXPLANATORY.
THE LIVE, THAT'S MORE ABOUT THE INTENTION OF PEOPLE WHO LIVE THERE. MAYBE THAT'S WHERE YOU TALK ABOUT GRIT AND ADVENTURE. CONTRIBUTE IS ABOUT THE COMMUNITY AND HOW THEY WORK TOGETHER. SPIRIT IS ABOUT LOVE OF THE LAND AND THE WAY THE COMMUNITY LOVES EACH OTHER, AND HOW ONLY PEOPLE WHO RESONATE WITH THE PLACE WILL STAY, I GUESS. I THINK IT WOULD BE NICE TO SEE THEM MORE FOCUSED ON THE SPECIFIC ITEM, INSTEAD OF KIND OF HAVING DIFFERENT BULLETS OR SUPPORTING CONTEXTS THAT COULD BE INTERCHANGEABLE BETWEEN THE MULTIPLE AREAS.
THANK YOU VERY MUCH. COUNCILLOR MCGURK. WITH THAT SEEING NOTHING ELSE.THANK YOU AGAIN FOR THE PRESENTATION AND FOR AGAIN DOING THIS PULSE CHECK WITH COUNCIL. THANK YOU VERY MUCH. NEXT WE HAVE ON THE AGENDA, WE HAVE A MEMO REGARDING WHETHER TO APPROVE AN AREA DEVELOPMENT PLAN FOR THE LANDS WITHIN
[5. A memorandum regarding whether to approve an Area Development Plan for the lands within Kam Lake South area.]
CAM LAKE SOUTH AREA. SO I'LL ASK THE DEPUTY MAYOR WARBURTON TO PLEASE EXCUSE HIMSELF.DIRECTOR WHITE IS ON IT, BUT WE'LL GO TO MR. VAN DINE FIRST FOR THE INTRO.
THANK YOU, MR. CHAIR. SO THIS IS THE SECOND ITEM TODAY.
AND DIRECTOR WHITE WILL WALK YOU THROUGH WHAT WORK HAS BEEN DONE WITH RESPECT TO THIS PLAN THAT WE HAD FORECASTED TO BE COMING IN AROUND THIS TIME? SO WITHOUT FURTHER ADO, I'LL INVITE DIRECTOR WHITE IF SHE CAN FIND THE REMOTE.
YES, SHE HAS FOUND THE REMOTE. SO WE ARE IN BUSINESS.
SO DIRECTOR WHITE, OVER TO YOU. GREAT. THANK YOU VERY MUCH.
EVERYTHING'S BLACK, SO IT'S YEAH, HARD TO FIND.
MAY 7TH, 2021. JUST IN CASE ANYBODY WAS WONDERING THE DATE.
OKAY. AREA DEVELOPMENT PLAN, CAM LAKE SOUTH. SO WE HAVE A APPLICATION FROM A PROPERTY OWNER IN THE AREA WHO IS LOOKING TO DO SOME DEVELOPMENT, AS WELL AS LOOKING TO OBTAIN SOME LAND FROM THE CITY AND THE CITY OWNS ADJACENT LAND.
SO WE'RE KIND OF TALKING ABOUT A NUMBER OF DIFFERENT PARCELS AS WE GO THROUGH.
I'LL DO THE PRESENTATION AND THEN I'M SURE YOU'LL HAVE SOME QUESTIONS. GOING TO RUN THROUGH THE LANDS THAT ARE SUBJECT TO THE APPLICATION, THE PROPOSAL ITSELF, AS WELL AS THE DIFFERENT PLANNING CONSIDERATIONS AND WHAT MAKES UP ALL OF THE TERMS THAT ARE IN THE AREA DEVELOPMENT PLAN, WHICH YOU WILL FIND AT THE BACK OF THE DRAFT BYLAW, WHICH IS IN THE PACKAGE.
AND THEN WE'LL TALK ABOUT SOME NEXT STEPS. THE PURPOSE OF AN AREA DEVELOPMENT PLAN.
SO ON THE SLIDE IS REALLY THE LANGUAGE OUT OF THE LEGISLATION.
WHEN WE LOOK AT AREA DEVELOPMENT PLANS AND WHEN THEY ARE REQUIRED THERE'S A COUPLE OF CRITERIA, NOT JUST FROM THE LEGISLATION BUT ALSO IN THE COMMUNITY PLAN ITSELF.
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WHEN IT'S A LARGE PARCEL OF LAND, SO USUALLY GREATER THAN TWO HECTARES IN SIZE, AND THERE NEEDS TO BE A NUMBER OF FEATURES IDENTIFIED OR PROTECTED OR SHARED AMONGST DIFFERENT PARCELS THAT ARE LOOKING TO BE CREATED.WHEN WE'RE TALKING ABOUT THINGS THAT ARE ADJACENT TO A NATURAL HERITAGE FEATURE, LIKE WATER TRAILS, SOMETHING THAT IS OF SIGNIFICANCE EITHER CULTURALLY OR FROM A HERITAGE PERSPECTIVE, AND WHERE THERE'S NO MUNICIPAL SERVICES OR INFRASTRUCTURE.
SO MAYBE THERE'S NO HYDRO, MAYBE THERE'S NO SEWER AND WATER.
ALL OF THESE THINGS ARE CONTEMPLATED AND THOUGHT ABOUT.
IF AN AREA DEVELOPMENT PLAN IS REQUIRED FOR THIS AREA, AND YOU'LL RECALL, SOME OF THE PROPERTIES WE'VE BEEN LOOKING AT FOR INFILL HAVEN'T REQUIRED AN AREA DEVELOPMENT PLAN BECAUSE THEY ALREADY HAVE THE ROADS. THEY ALREADY HAVE SEWER, THE WATER MAYBE CONNECTION TO PARKS AND TRAILS.
SO RAW KIND OF DEVELOPMENT VERSUS SOMETHING THAT'S IN TOWN.
SO THE PARCELS THAT WE'RE TALKING ABOUT PARCEL A IS MUNICIPALLY OWNED.
AND THEY'RE BOTH KIND OF AWKWARD PIECES TO THE, WHEN WE LOOK AT LAND AND TRYING TO CREATE NEW LOTS.
I'M NOT SURE HOW, YOU KNOW, PARCEL A CAME TO BE, BUT IT'S THE RESULT OF A PREVIOUS LEASE.
AND THIS IS KIND OF LIKE A LEFTOVER PIECE. SO HAVING ALL OF THAT IN MIND, PARCEL A IN THE END WOULD BE CITY, PARCEL B WOULD BE OWNED BY THE THIRD PARTY PROPERTY OWNER.
AND TO MOVE THIS FORWARD, THE CITY AND THE PROPERTY OWNER ACTUALLY HIRED A THIRD PARTY CONSULTANT TO DO THE PLAN AND DO THE DEVELOPMENT TO MAKE SURE THAT A ALL OF THE LANDS WERE BEING THOUGHT ABOUT AND INCORPORATED TOGETHER, AND B TO MAKE SURE THAT THERE WAS SOME IMPARTIALITY, BECAUSE WE ARE ALSO THE APPROVAL AUTHORITY. AND SO HAVING A PLANNING CONSULTANT DO THE WORK KIND OF CREATED THAT, THAT FIRM LINE AND WE'RE ABLE TO MOVE FORWARD IN THAT RESPECT.
THE PROPOSAL IS INCLUDING TWO PARCELS IN THE END TO BE CREATED BY THE CITY.
THE LAND USES IN THE AREA ARE THINGS LIKE COMMERCIAL RECREATION SPECIFICALLY IF YOU REMEMBER THE PREVIOUS COMMUNITY PLAN, THERE'S A LOT OF TALK ABOUT OUTDOOR RECREATION, DOG LOTS MUSHING IN THE AREA AND WANTING TO HAVE KENNELS.
A FEW OTHER IDEAS AS WELL. DARK SKY AND AURORA VIEWING WAS ALSO BIG ON THE LIST OF USES THAT PEOPLE WANTED TO SEE IN THIS AREA, AND SO THE SIZE OF THE TWO PROPERTIES BEING PROPOSED BY THE CITY WOULD FACILITATE, AGAIN, DISPOSAL TO SOMEBODY LOOKING TO DO THOSE BUSINESSES.
AND AT THE TIME THERE WAS, AND I UNDERSTAND STILL IS, SOME CURRENT INTEREST IN THOSE TYPES OF DEVELOPMENT BECAUSE PARCEL B, THAT'S EXACTLY WHAT THEY ARE PROPOSING AT THIS TIME.
THE PROPOSAL I'M NOT GOING TO WALK THROUGH EVERY ITEM THAT IS ON HERE, BUT THIS IS WHAT IS INCLUDED IN THE AREA DEVELOPMENT PLAN AND THE TERMS, AS I SAID, AT THE BACK OF THE BYLAW, THAT IS BEFORE COUNCIL TODAY IN DRAFT FORM AND HAPPY TO TALK OR PROVIDE ADDITIONAL INFORMATION.
AND ACTUALLY ONE OF THE ITEMS, AND I WILL GO BACK A SECOND.
ITEM NUMBER THREE UNDER THE AREA DEVELOPMENT PLAN TALKS ABOUT TRAIL CONNECTION.
SO THE WHOLE SHORELINE IS GOING TO REMAIN UNDER THE OWNERSHIP OF THE NWT.
ALONG CAM LAKE ROAD AS THE MUNICIPALITY WORKS TO UPGRADE, SO STARTING FROM WHERE IT IS NOW.
THE WORK THAT WAS DONE LAST YEAR MOVING FORWARD OVER THE NEXT COUPLE OF YEARS.
THE LANDS AS PART OF THIS AREA DEVELOPMENT PLAN IS WHAT SHOWS THE GREEN LINE.
SO THAT IS PURPOSELY PLACED AT THE INTERSECTION OF BRAYDEN AND CAM LAKE SO THAT WHEN PUBLIC WORKS COMES IN AND DOES THEIR UPDATE TO THE ROAD, THEY CAN INCLUDE THAT MULTI-USE PATH AND IT WILL LINE UP AT THIS EXACT LOCATION.
AS WE WENT BACK TO THE COMMENTS THAT WE RECEIVED AS PART OF THAT PUBLIC PROCESS, BECAUSE WE ARE DOING OUR CURRENT COMMUNITY PLAN, LOOKED AT THE OLDER ONE AND SAW TO MAKE SURE THAT WHAT WE WERE BEING WHAT WAS BEING PROPOSED WAS ALIGNING WITH THAT.
[01:10:03]
ZONING BYLAW IT'S GOING TO REMAIN IN THE CAM LAKE SOUTH ONE ZONE BECAUSE IT SUITS THE PURPOSES, BOTH THE CITY AND THE PRIVATE PROPERTY OWNER LOOKING TO DEVELOP ANY FUTURE DEVELOPMENT.SO RIGHT NOW, AS A RESOURCE BASED AND RECREATIONAL COMMERCIAL USE ON ANY OF THESE PROPERTIES, OUR FIRE SERVICES CAN PROVIDE ADEQUATE SERVICE SHOULD SHOULD WE NEED TO IN FUTURE.
AT SUCH TIME, WE WOULD NEED TO HAVE ANOTHER LOOK AND A CONSIDERATION OF WHAT THAT LOOKS LIKE, BECAUSE THERE IS NO WATER AND SEWER OUT IN THIS AREA.
SO WE FLAGGED IT IN THE MEMO. WE'RE FLAGGING IT AGAIN AND THE APPLICANT AND WHOEVER PURCHASES THE CITY PROPERTY, SAME THING. JUST KNOWING THAT SOME OF THOSE DISCRETIONARY USES WILL REQUIRE OBVIOUSLY A DEVELOPMENT PERMIT, BUT POSSIBLY SOME OTHER SERVICE UPGRADES AND PUBLIC CONSULTATION.
THEY EVEN HELD A PUBLIC OPEN HOUSE IN NOVEMBER OF LAST YEAR TO PROVIDE SOME INFORMATION, AND IT WAS AVAILABLE TO BASICALLY ANYONE IN THE CITY, BUT IT WAS HELD OUT IN CAM LAKE. SO THE NEXT STEPS, OBVIOUSLY, I'LL ANSWER SOME QUESTIONS TODAY IF YOU HAVE ANY, AND WE'LL BE RECOMMENDING THAT IT MOVE FORWARD TO FIRST READING.
THERE'S REQUIRED NOTICE PERIOD BETWEEN FIRST AND SECOND.
AND THEN HOPEFULLY THIRD READING AND ADOPTION OF THE BYLAW.
AND THAT OF COURSE IS UNDER THE APPROVAL AUTHORITY OF THE GNWT.
THANK YOU VERY MUCH. AND I'M HAPPY TO TAKE ANY QUESTIONS.
THANK YOU VERY MUCH. ARE THERE ANY QUESTIONS? COUNCILLOR MCLENNAN. THANK YOU VERY MUCH. SORRY.
SO IT SAYS THE APPLICATION WAS DEEMED COMPLETE ON JANUARY 5TH, 2026.
IS THAT WHEN WE RECEIVED THE REPORT FROM DYLAN, OR DID WE NEED SOME TIME TO REVIEW AND DEEM IT COMPLETE? JUST WONDERING HOW LONG THAT TAKES. MR.. VAN DINE.
DIRECTOR WHITE, DO YOU WANT TO RESPOND? GREAT.
NOW WE ALWAYS HAVE CONVERSATIONS AHEAD OF TIME WITH APPLICANTS, IN THIS CASE A CONSULTANT, TO MAKE SURE THAT THEY KNOW WHAT IS EXPECTED. IT'S OUTLINED IN THE ZONING BYLAW, IN THE COMMUNITY PLAN AND IN THE LEGISLATION, BUT THAT IS THE DATE THAT EVERYTHING WAS INCLUDED AND WE WERE ABLE TO MOVE FORWARD TO THE NEXT STEPS.
COUNCILLOR MCLENNAN. THANKS. AND THEN THERE'S A SET TIMELINE BEFORE THIS MOVES TO THE NEXT STEP, I GUESS, COMING TO COUNCIL. IT SEEMS LIKE THAT'S ABOUT 120 DAYS.
IS THAT OUR SERVICE DELIVERY TIMELINE TO GO FROM APPLICATION DEEMED COMPLETE TO NEXT STEP, I GUESS. GOING TO COUNCIL. MR. VAN DINE. DIRECTOR WHITE.
THANK YOU VERY MUCH. IN OUR SERVICE STANDARD DELIVERY TIMELINES AREA DEVELOPMENT PLAN ACTUALLY ISN'T INCLUDED BECAUSE 99.9% OF THE TIME IT'S US APPLYING TO OURSELVES. SO IT'S NOT THERE. ZONING BYLAW AND COMMUNITY PLAN AMENDMENT ARE 120 DAYS.
I BELIEVE THIS APPLICATION IS A 93 DAYS TOTAL FROM APPLICATION CIRCULATION, PUBLIC NOTICE COMMENTS REVIEW CIRCULATION INTERNALLY TO GETTING ON ALL OF THE TIMELINES FOR THIS AGENDA.
THANK YOU. COUNCILLOR MCLENNAN. RIGHT ON. THANK YOU.
YEAH. JUST MAYBE IN FUTURE, IF THAT SORT OF SERVICE DELIVERY TIMELINES WERE BEING UPDATED, MAYBE JUST THROW AREA DEVELOPMENT PLAN IN THERE. SO IF IT BECOMES A PRACTICE IN THE FUTURE, POTENTIALLY IF THERE'S A BUNCH OF LAND THAT HAPPENS TO COME AVAILABLE AND WE ARE TO GIVE IT TO YEAH, LOOK TO DO IT OR OUTSOURCE THE AREA DEVELOPMENT PLAN TO MOVE THINGS ALONG FASTER.
SO THE COMMUNITY PLANNING AND DEVELOPMENT ACT, SECTION EIGHT STATES THAT QUOTE, AT ANY TIME AFTER THE ADOPTION OF A COMMUNITY PLAN, COUNCIL MAY BY BYLAW ADOPT AN AREA DEVELOPMENT PLAN.
SORT OF THE THINGS THAT MADE IT THE CITY DEEMED THAT IT WOULD BE IMPORTANT.
[01:15:06]
JUST IN THE MEMO, IT SAYS THAT IT'S AN AREA DEVELOPMENT PLAN IS MANDATORY UNDER THE ACT WHICH IT SAYS COUNCIL MAY BY BYLAW.SO JUST WONDERING WHAT OUR REASONING IS FOR SAYING THAT IT'S MANDATORY.
AND I'LL LET DIRECTOR WHITE TALK ABOUT THAT AND LAY IT OUT FOR YOU AND THE GENERAL PUBLIC.
SOMEONE CAN DEVELOP IT RIGHT AWAY. WHEN WE'RE LOOKING TO ADD THINGS WHERE WE'RE CREATING THAT FRAMEWORK, WHICH IS OUTLINED FURTHER IN THE LEGISLATION THAT SAYS ALL OF THESE THINGS HAVE TO BE INCLUDED IN THAT AREA DEVELOPMENT PLAN, THAT'S WHEN WE SAY, OKAY, YEAH, WE NEED TO DO AN AREA DEVELOPMENT PLAN.
IT IS INTERPRETED THAT MAY IS WHERE THOSE THINGS ARE NOT IN PLACE OR THERE'S SOMETHING SIGNIFICANT THAT WE NEED TO BE AWARE OF AND OR PROTECT. SO IN THIS CASE ALSO CAM LAKE, IT'S ACTUALLY BETWEEN GRACE LAKE AND CAM LAKE.
SO I WOULD ARGUE THERE'S EVEN TWO PIECES THERE.
SO THERE'S A NUMBER OF THINGS THAT REPRESENT GOOD PLANNING PRACTICE AND MOVING FORWARD WITH AN AREA DEVELOPMENT PLAN IN THIS SPECIFIC CASE WAS ALSO BUILT IN AND WAS A REQUIREMENT OF THE DISPOSAL OF THE LAND FROM THE MUNICIPALITY, BECAUSE THE CURRENT USE OF THE OF THE LAND WHEN WE SOLD IT IS NOT ONE OF THE PERMITTED USES THAT THE PURCHASER WANTED TO MOVE FORWARD WITH.
SO WE KNEW ALSO THERE WAS GOING TO BE A CHANGE OF USE, POTENTIALLY SIGNIFICANT.
THANK YOU. COUNCILMAN MCLENNAN. YEAH. YEAH, THANKS FOR THE EXPLANATION.
YEAH. SO SO WOULD YOU SAY LIKE YEAH, JUST, JUST TRYING TO GET AT, LIKE FOR PEOPLE LOOKING TO POTENTIALLY BUY LARGE PLOTS OF LAND AND DO SOMETHING WITH IT, LOOKING TO ADVANCE THEIR UNDERSTANDING? IS THERE ANYWHERE THAT SORT OF LAYS OUT, LIKE IN ALL CASES IS AN AREA DEVELOPMENT PLAN MANDATORY? WHAT ARE THE CRITERIA? IS THERE ANYWHERE WHERE WE LAY THAT OUT OR WOULD YOU SUGGEST THERE MIGHT BE CASES WHERE AN AREA DEVELOPMENT PLAN WOULDN'T BE NECESSARY AND THEY SHOULD HAVE A MEETING WITH THE CITY JUST LOOKING LIKE I'M STILL CONFUSED.
SO I IMAGINE OTHER PEOPLE ARE STILL CONFUSED AS WELL.
MR.. VAN DINE. SO I THINK COUNCILLOR MCLENNAN RAISES SOME VERY IMPORTANT POINTS WITH RESPECT TO THE, THE MAY FACTOR THAT'S INSIDE THE, THE LEGISLATION AND HOW WE UNPACK THAT.
I THINK DIRECTOR WHITE HAS LAID OUT THE GENERAL PRINCIPLE WITH RESPECT TO GOING FROM ORGANIZED AREAS TO LESS ORGANIZED AREAS, AND WHY YOU MIGHT WANT TO HAVE SOME USE OF THE TERMINOLOGY AND HAVING THE SCHEME WORK AND APPLY BY GOOD PLANNING PRACTICES, THAT IS THE BACKDROP. IT'S REGRETTABLE THAT WE CAN'T PROVIDE THAT LEVEL OF CLARITY TODAY THAT YOU'RE KIND OF SEEKING.
BUT I BELIEVE WHAT I WILL TAKE ON BOARD TODAY IS AS WE ARE HOPEFULLY GOING TO BE MORE BUSY AND WE ARE HOPEFUL THAT WE WILL HAVE MORE LAND TO, TO BE BUSY WITH THAT IF THERE ARE OTHER ENTRANTS INTO THE, THE LAND DEVELOPMENT BUSINESS AND THE PLANNING BUSINESS THAT WE ADD TO OUR SERVICE STANDARDS WITHIN, WITHIN THE PLANNING AND DEVELOPMENT DEPARTMENT WITH RESPECT TO THE PREPARATION OF AREA DEVELOPMENT PLANS, I THINK THERE'S MORE WORK WE MAY NEED TO DO IN ORDER TO GET TO THE LEVEL OF CLARITY THAT YOU'RE, YOU'RE DESCRIBING. AND WE ARE WE'LL, WE'LL START LOOKING INTO THAT AND UNPACKING IT TO UP TO THIS POINT THOUGH. IT'S, I THINK IT'S CONSTRUCTIVE THAT YOU KNOW, PROSPECTIVE DEVELOPERS AND MEMBERS OF COUNCIL OR MEMBERS OF THE PUBLIC WHO ARE INTERESTED IN DOING LARGE SCALE DEVELOPMENT TO ACTUALLY POP IN AND TALK TO US ABOUT WHAT THEIR INTENTIONS ARE, WHAT THEIR PLANS ARE. THE APPLICATION OF AN AREA DEVELOPMENT PLAN IS CERTAINLY NOT MEANT TO BE A BURDEN OR AN EXTRA LEVEL OF, OF HOOPS FOR PEOPLE TO GO THROUGH MORE THAN NECESSARY, BUT IT IS TO TRY AND MAKE SURE THAT WE'VE GOT SOME GUIDEPOSTS IN PLACE TO ALLOW FOR PROPER DEVELOPMENT DECISIONS TO BE TAKEN SO THAT LONG TERM IMPACTS OF THE CITY CAN BE DONE.
[01:20:04]
SO THERE IS A METHOD TO THE MADNESS. IT DOES GET MESSY SOMETIMES, BUT WE'LL TRY AND TURN OUR ATTENTION TO WHAT THAT MIGHT BE IF WE NOW FIND OURSELVES IN HOPEFULLY A SITUATION IN WHICH OTHERS WOULD LIKE TO TO DO MORE.SO THANK YOU FOR THE OPPORTUNITY AND WE'LL, WE'LL RETURN.
IT WILL INCLUDE THE WHEN YOU NEED TO DO AN AREA DEVELOPMENT PLAN, HOW THAT PROCESS GOES, AND THEN HOW THAT TIES INTO SUBDIVISIONS AS WELL, BECAUSE 99% OF PEOPLE WHO WOULD BE POTENTIALLY BUYING A LARGE PIECE WILL BE LOOKING TO SUBDIVIDE AS WELL.
SO COMING SOON TO A COUNCIL CHAMBERS NEAR YOU, I BELIEVE IT'S NOT NEXT WEEK, BUT THE WEEK AFTER IS WHEN WE'LL BE HAVING THOSE CONVERSATIONS ON THOSE POLICIES. THANK YOU. COUNCILLOR MCLENNAN.
AWESOME. YEAH, THANKS VERY MUCH. LOOKING FORWARD TO SEEING ALL THAT.
YEAH, THANK YOU FOR THAT. AND THE LAST THING I HAD WAS ABOUT SECTION 5.C REGARDING A TRAIL CONNECTING BRAYDEN BOULEVARD TO CAM LAKE. IN THE PAST. YEAH. DEVELOPMENT PLANS HAVE HAD SORT OF RECREATION OR TRAIL FACILITIES BE VERY VAGUELY DESCRIBED. AND THEN FIVE SIX YEARS LATER, THEY MAY NOT BE BUILT FOR VARIOUS REASONS OR ARE BUILT IN A DIFFERENT WAY THAN RESIDENTS ENVISION.
AND SO JUST LOOKING LIKE THIS ALSO SEEMS SORT OF VERY VAGUE AND UNCLEAR TO ME.
SO JUST LOOKING FOR SOME CLARITY AND THEN YEAH, JUST A COMMENT.
SO ON THE MAP, SO IT SAYS THERE'LL BE A TRAIL CONNECTING THOSE AREAS AND THEN IT REFERENCES THE CONCEPTUAL PLAN SCHEDULE A AND ON THAT IT SAYS SO IT MARKS PROPOSED TRAIL IN A SORT OF BROWN LINE, AND THAT LOOKS TO BE ALONG GRACE LAKE AND ALONG CAM LAKE ROAD.
GREAT. THANK YOU VERY MUCH. AND I WILL PASS IT TO DIRECTOR GREENCORN IN A SECOND.
YES, IT IS A MULTI USE PATH AND MY UNDERSTANDING IS THAT IT'S ALWAYS BEEN THE INTENTION THAT EVENTUALLY, AS ROADS ARE UPGRADED THROUGH THE CAM LAKE AREA, THAT THOSE WERE TO BE INCLUDED.
BUT MAYBE CHRIS COULD ADD A LITTLE BIT AND GIVE A LITTLE BIT OF TIMELINE ON THAT.
OH, THAT'S EXACTLY RIGHT. WE DON'T HAVE A SPECIFICALLY SPECIFIC MULTI-USE TRAIL INSTALLATION PROJECT, SO TO SPEAK, BUT WHAT WE ARE WORKING ON AND COUNCIL WILL SEE UPCOMING IN THE IN THE SHORT, SHORT MONTH OR SO IS THE, IS THE TRANSPORTATION PLAN.
SO OUT OF THAT COULD SPIN A SPECIFIC CAPITAL PROJECT TO CONNECT THIS TRAIL COMPLETELY.
OR COUNCIL MIGHT DECIDE TO CONTINUE THE METHODS THAT WE'RE DOING, AND THERE MIGHT BE A GAP IN THERE.
SO THAT THESE NEIGHBORHOODS DO HAVE CONNECTIVITY IN THE FUTURE.
COUNCILLOR MCLENNAN. AWESOME. YEAH, YEAH, LOOKING FORWARD TO THAT.
AND YEAH, GLAD THAT THAT YEAH, THE PURPOSE OF THE TRANSPORTATION PLAN IS TO GET AT THOSE THINGS.
SO GLAD THAT IT'S SORT OF COMING TOGETHER. AND THEN THE COMMENT JUST SORT OF ON THE MAP.
SO THE, THAT BETWEEN BRIGHTON BOULEVARD, CAM ROAD INTERSECTION AND, AND THE LAKE, SORT OF WHAT'S DESCRIBED IN FIVE C SEEMS TO BE IDENTIFIED AS A PROPOSED GREEN AREA. WHICH AGAIN IS VERY, COULD BE A LOT OF THINGS THAT COULD JUST BE BUSH, THAT COULD BE BUSH THAT PEOPLE SORT OF HACK AWAY THROUGH ON THEIR OWN. THAT COULD BE A MULTI-USE TRAIL, THAT COULD BE A WHOLE BUNCH OF DIFFERENT THINGS THAT COULD BE CITY MAINTAINED OR NOT.
AND JUST BEING THAT THAT SPLITS SORT OF MUNICIPAL LAND.
I CAN SEE THAT COMING INTO EVENTUALLY GETTING TO SOME POINT WHERE IT'S JUST SORT OF LIKE PEOPLE HAVE GONE THROUGH THAT AREA ENOUGH THAT IT'S SORT OF A WELL USED, WELL KNOWN TRAIL. AND THEN LIKE THE RACKET CLUB, THAT AREA IS SOLD.
AND THEN WE HAVE TO DEAL WITH TRYING TO MOVE THE MOVE A TRAIL.
SO JUST LOOKING FOR SOME MORE CLARITY THERE. IF THAT IS THE PROPOSED ROUTE FOR THE TRAIL MENTIONED IN 5.C, MAYBE UPDATING THE MAP? TO HAVE THAT BROWN LINE ALONG THERE AS WELL.
OR MAYBE JUST SOME FEEDBACK FROM ADMIN ON WHY THOSE ARE LABELED DIFFERENTLY.
MR.. VAN DINE. I WILL REFER YOU OVER TO THE DIRECTOR OF LABELS AND OTHER THINGS, DIRECTOR WHITE.
[01:25:05]
I DO HAVE A LABEL MAKER, I KNOW THAT SHOCKS EVERYONE.SO WHAT WILL HAPPEN IS AND THIS IS THE COLOR CODING OF THE MAP.
WHEN THE SUBDIVISION GOES FORWARD, THAT STRIP, WHICH IS CURRENTLY IDENTIFIED AS GREEN, WILL REMAIN IN THE OWNERSHIP AND FEE SIMPLE TITLE FOR THE CITY OF YELLOWKNIFE. IT IS PROPOSED THAT YES, AS IT'S BEING HELD SO THAT WHEN WE HAVE THESE TRAIL CONNECTIONS, WE WANT IT. AND WE'VE HAD CONVERSATIONS WITH PUBLIC WORKS ABOUT HAVING SOME SORT OF SAFE ACCESS AT THAT INTERSECTION, WHICH IT WAS SPECIFICALLY LOCATED THERE. WE HAD ORIGINALLY HAD A CONVERSATION ABOUT PUTTING IT BETWEEN THE PURPLE AND THE PINK, BUT FROM A DESIGN STANDARD, THIS WAS RECOMMENDED AS THE BEST LOCATION.
AND GOING FORWARD, WHEN WE HAVE THOSE CONVERSATIONS ABOUT THE MASTER TRANSPORTATION PLAN WE'VE HAD WITH THE CONSULTANT, CONVERSATIONS ABOUT WHAT THIS LOOKS LIKE. SO IS IT IN STONE AT THIS POINT? NO. IS IT GOING TO REMAIN IN CITY OWNERSHIP? YES.
THANK YOU. COUNCILLOR MCLENNAN. THANKS. YEAH.
UNDERSTOOD. YEAH, I THINK I JUST IT SEEMS TO ME THE PURPOSE OF AN AREA DEVELOPMENT PLAN WOULD BE TO MAKE CLEAR TO EVERYONE THAT THIS IS WHERE THE TRAIL WILL BE. THIS IS THE ROAD NETWORK, THIS IS THIS AND THAT.
AND IT'S THAT SORT OF. YEAH, TO ME, THE PURPOSE IS TO BE CLEAR ABOUT WHAT WE'RE INTENDING HERE.
SO I WOULD LIKE TO SEE IT MADE CLEAR THAT THAT PATHWAY IS WHERE A TRAIL WILL BE EITHER AMENDING 5.C TO MAKE THAT CLEARER ON THE MAP TO HAVE THAT LINE GO THROUGH THAT PROPOSED GREEN AREA.
YEAH. AND THE RATIONALE FOR THAT IS JUST, I THINK WE'RE JUST REPEATING THE SAME THINGS WE'VE DONE IN DEPRIORITIZING THE TRAIL AND RECREATIONAL SPACES AND LEAVING IT UNCLEAR AND THEN A DISCONNECT BETWEEN WHAT WE ARE INTENDING AND, AND WHAT RESIDENTS SEE FROM AN AREA DEVELOPMENT PLAN.
AND IT JUST LEADS TO FRICTION DOWN THE ROAD. YEAH, USUALLY 5 OR 6 YEARS DOWN THE ROAD WHEN IT'S A DIFFERENT COUNCIL WHO DOESN'T KNOW WHY THIS WAS. SO YEAH, THAT WOULD BE MY INPUT. AND I CAN TELL YOU, I HAVE SPENT MANY AND MANY A MOMENTS TRYING TO UN T'S PAST THINGS LIKE THAT.
YEAH, THANKS TO THAT. COUNCILLOR MCLENNAN. COUNCILLOR FOOTE.
THANK YOU, MISTER CHAIR. PARDON ME AND THANK YOU, DIRECTOR WHITE.
BACK TO THE TRAIL SHORTLY. JUST WONDERING WHETHER THE PROPOSED CORRIDOR IS BEING DESIGNED WITH ENOUGH WIDTH AND FLEXIBILITY TO POTENTIALLY ACCOMMODATE A ROADWAY SHOULD SUBDIVISION OR SERVICING REQUIRE IT. I JUST DON'T LIKE SEEING UNCLEAN DRIVEWAYS AND PULLOUTS EVERYWHERE WHEN THERE'S A GOOD INTERSECTION SPOT.
MR. VAN DINE. I'LL MAYBE JUST JUMP OVER TO DIRECTOR GREENCORN ON ON ON THAT ASPECT FOR A MOMENT, BUT I WOULD LIKE TO TAKE THE OPPORTUNITY JUST TO ACKNOWLEDGE, YOU KNOW, SOME OF THE THE, THE INSTRUMENT BEING AN AREA DEVELOPMENT PLAN AND A SITE DEVELOPMENT PLAN ARE TWO DIFFERENT KINDS OF INSTRUMENTS.
AND SO THERE IS A LEVEL OF, OF GENERALITY THAT IS CAPTURED IN A, IN AN AREA DEVELOPMENT PLAN.
AND I DO BELIEVE THAT THERE HAVE BEEN SOME PAST EXPERIENCES WITH AREA DEVELOPMENT PLANS WHERE WHAT RESIDENTS THOUGHT THEY WERE BUYING INTO, SO TO SPEAK. AND WHAT HAPPENED WAS THE RESULT OF LOTS OF DIFFERENT THINGS THAT WOULD HAVE HAD TO HAVE TAKEN ONCE YOU GET TO THAT HIGHER LEVEL OF, OF PLANNING, I GUESS, OR DETAILED PLANNING. AND AND WE'RE DEFINITELY MORE CONSCIOUS OF THAT TODAY THAN WE, THAN WE MIGHT HAVE OTHERWISE TO MAKE SURE THAT WE'RE PUTTING IN THE WINDOW WHAT EXACTLY RESIDENTS CAN EXPECT MORE OFTEN THAN NOT.
AND IF WE'RE NOT ABLE TO HOPEFULLY BEING ABLE TO EXPLAIN THAT, BUT WITH RESPECT TO ADDING A ROADWAY OR CONNECTION POINT WITH THIS PARTICULAR AREA DEVELOPMENT PLAN AND WHETHER IT COULD ACCOMMODATE IT.
MR. GREENCORN, TO SEE WHETHER THAT'S POSSIBLE.
THANKS. CLARIFYING QUESTION, MAYBE FROM COUNCILLOR FOOTE.
DO YOU MEAN AN INTERNAL ROAD CONNECTION OR EGRESS ACCESS OFF CAM LAKE ROAD? COUNCILLOR FOOTE. YEAH. EGRESS ACCESS IN THE CASE OF A SUBDIVISION.
AND THERE NEEDS TO BE ADDITIONAL DRIVEWAYS. PULLOUTS ROADWAYS BACK LAKESIDE.
AND PART OF THOSE WOULD BE THE PROPER DESIGN OF ACCESS EGRESS.
MAKE SURE THERE'S NO MAJOR CONFLICTS, SIGHT LINE ISSUES, THINGS LIKE THAT.
SO NOT SURE WHAT'S COMPLETELY PLANNED FOR THIS AREA YET, BUT SOMETHING ALONG THOSE LINES OF TRAFFIC WOULD BOTH INTERNAL TRAFFIC AND ACCESS TO CITY ROADS WOULD BE CONTEMPLATED. AND IF I COULD ADD ITEM 6.C SPECIFICALLY SAYS THAT THEY HAVE TO HAVE ACCESS OFF OF CAM LAKE ROAD.
[01:30:11]
ALL RIGHT. THANKS FOR CLARIFYING. I JUST WANTED TO MAKE SURE THERE'S ENOUGH WIDTH TO ACCOMMODATE A ROADWAY POTENTIALLY ON THE TRAIL. BUT OVERALL IT FEELS LIKE A SOLID FRAMEWORK AND SETS GOOD GUARDRAILS WITHOUT LOCKING IN THE FUTURE DECISIONS.SO I'M COMFORTABLE WITH IT AS A STARTING POINT.
THANKS. THANK YOU VERY MUCH. NEXT WE HAVE COUNCILLOR FEQUET.
THANKS, MR. CHAIR. THANKS FOR THE PRESENTATION. YEAH.
WHAT'S THE DISTANCE FROM THE EDGE OF THE PARCELS TO THE EDGE OF THE WATER ON THE MAP? MR.. VAN DINE. THAT'S A VERY GOOD QUESTION. IT'S 100FT.
AND HOW DOES THAT DISTANCE ALIGN WITH THE HIGH WATER MARK OF CAM LAKE? MR. VAN DINE. DIRECTOR WHITE. I DON'T HAVE A DIRECT CORRELATION, BUT WHAT I CAN TELL YOU IS THAT THE REASON THAT THAT LAND IS RETAINED, BY THE WAY, IS BECAUSE IN ALL OF THESE CHAINS, THE WATER DOES FLUCTUATE.
COUNCILLOR FEQUET. YEAH, NO, THAT IS HELPFUL.
I GUESS THERE WILL, IT WILL BE CHALLENGING TO HAVE AN OPPORTUNITY SHOULD THE CITY WANT TO DO SOMETHING WITH THE WATERFRONT, LIKE A TRAIL OR SOMETHING ALONG THE WATERFRONT. I JUST KNOW IN MY TIME HERE I THERE'S ALWAYS PEOPLE TALKING ABOUT HOW THE CITY DOESN'T OWN ANY THING ON THE WATER AND CAN'T DEVELOP BOARDWALKS AND TOURISM SPACES.
SO I WAS JUST WONDERING IF, IF WE'RE THINKING ABOUT THAT OR THINKING HOW TO DO THAT WHEN WE'RE DISPOSING OF PARCELS, WHEN WE'RE DOING THESE AREA DEVELOPMENT PLANS SO THAT, YOU KNOW, IF THERE'S A TRAIL THAT GOES, YOU KNOW, CUTS PARCEL A IN HALF AND GOES OUT TO THE WATER, LIKE THERE'S NO OTHER OPPORTUNITIES FOR TRAIL CONNECTIVITY ALONG THE WATERFRONT.
SO IF YOU COULD SPEAK OR SHARE ANY THOUGHTS ON THAT, THAT WOULD BE HELPFUL.
MR.. VAN DINE. SO COUNCILLOR FEQUET JUST PUT HIS FINGER ON AN ISSUE THAT POPS UP PRETTY REGULARLY SINCE WE ARE A BIT OF A CITY OF LAKES. AND WE WE DO ENCOUNTER THIS IN DIFFERENT PARTS OF THE, OF THE CITY. WHAT, I'LL TURN IT OVER TO DIRECTOR WHITE TO DEAL OR TO, TO DESCRIBE WHAT WE DO ON A DAY TO DAY BASIS WITH VARIOUS DEVELOPMENT PROPOSALS IN TERMS OF A MEDIUM TERM SOLUTION TO TRY AND DO THINGS DIFFERENTLY.
IT'S CERTAINLY SOMETHING THAT WE'VE, WE FLAG IT'S, IT'S SOMETHING THAT WE CAN YOU KNOW, PERHAPS INVEST, INVEST MORE ENERGY IN. WE DO NOT HAVE A VERY LARGE, WE DON'T HAVE ANY LARGE SCALE PROPOSALS RIGHT NOW WITH WHICH WE NEED TO HAVE A A FOCUSED CONVERSATION WITH THE GNWT ON THAT POLICY PRACTICE THAT THEY HAVE.
BUT PERHAPS DIRECTOR WHITE ON THE DAY TO DAY.
WHEN THEY COME BACK, THERE'S USUALLY A 100 FOOT BARRIER INCLUDED FOR THEM TO RETAIN OWNERSHIP.
WE'VE HAD THE CONVERSATIONS. WE'VE ALSO MADE MULTIPLE APPLICATIONS, ESPECIALLY IN THE OLD TOWN AREA FOR THE WATERFRONT FOR THE, THIS BUFFER AREA AND TO DATE, WE HAVE NOT BEEN SUCCESSFUL.
YEAH. AND EVEN COMING IN TOWARDS THE CITY. I CAN THINK OF A COUPLE SINCE I'VE BEEN HERE.
IT'S A CONVERSATION THAT WE CONTINUE TO HAVE IN THE CURRENT APPLICATION FOR FRAME LAKE.
WE'VE ALSO DRAWN THE LINE RIGHT TO THE WATER TO SEE IF WE CAN AGAIN HAVE THAT CONVERSATION.
SO IT IS THERE. I'M NOT SHYING AWAY FROM IT. BUT YEAH, IT WOULD BE A NEXT LEVEL UP POLICY CONVERSATION BETWEEN CITY MANAGER AND THE GNWT. IF IT BECAME MORE OF A PROBLEM, WHAT WILL HAPPEN IN THIS SITUATION, AS IT DOES IN OTHER AREAS OF THE COMMUNITY IS PEOPLE DO USE IT.
IT IS PUBLIC SPACE. IT'S COMMISSIONERS LAND. SO HAVING A TRAIL THAT LEADS TO IT FROM THE CITY TO, TO THIS LAND, I MEAN, IT IS PROVIDING ACCESS TO THAT RESOURCE, WHICH IS CAM LAKE.
YOU CAN TAKE YOUR CANOE, GO, GO FOR A RIDE IN THERE.
THANK YOU. COUNCILLOR FEQUET. YEAH. THANKS. THAT'S HELPFUL.
AND JUST SO JUST TO CONFIRM, SO AGAIN, I UNDERSTAND THE PROCESS.
IT IS THIS THIS IS THE OPPORTUNITY RIGHT NOW DURING ANY DEVELOPMENT PLAN.
[01:35:03]
I'M NOT TALKING ABOUT THIS SPECIFIC PROPOSAL, BUT IT WOULD BE THROUGH THE CONSIDERATION OF AN AREA DEVELOPMENT PLAN THAT, YOU KNOW, IF THE CITY APPROACH IS TO START, YOU KNOW, HIVING OFF, WHATEVER WE NEED THREE METERS ALONG THE WHOLE EDGE OF OUR PROPERTY.THIS IS THE MOST IDEAL TIME TO HAVE THAT CONVERSATION.
IS THAT CORRECT, MR. VAN DINE? IT'S DEFINITELY AN OPPORTUNITY TO TALK ABOUT, I GUESS WE'RE WE'RE HAVING THE THE CONVERSATION IS WHERE WE HAVEN'T GOTTEN TO YET IS HAD WE PUT IN, LET'S SAY A. LESS 30M KIND OF BRIEF. SORRY. DESCRIPTION TO THE GNWT HOW WOULD THE GNWT REACT TO LESS 30M? BECAUSE WE'RE TRYING TO ACCOMMODATE THE SAID SAID TRAIL OR SAID OPPORTUNITY.
THAT'S THAT'S THAT'S A REASONABLE QUESTION. I DON'T THINK WE'VE, WE'VE ATTEMPTED THAT IN THE PAST, BUT MY PREFERENCE WOULD BE TO HAVE A SIT DOWN AT THE, AT THE FRONT END ON A MORE GENERAL POLICY LEVEL, AS DIRECTOR WHITE HAS POINTED OUT AND SAID YOU KNOW, HERE'S THE INTERESTS THE CITY OF IN THE INTEREST OF THE CITY OF YELLOWKNIFE IS TO MAKE SURE THAT YELLOWKNIFE DOES HAVE REASONABLE ACCESS TO WATERFRONT AND TO MAXIMIZE THE ENJOYMENT IN THE CITY WITH THE LANDS THAT ARE WITHIN ITS BOUNDARIES, AND WHILE PROTECTING HEALTH AND SAFETY AND WATER QUALITY AND ALL OF THE THINGS THAT WE KNOW THAT ARE IMPORTANT.
AND SEE HOW THE GNWT WOULD RESPOND TO OUR INTERESTS IN WANTING TO DO THAT.
AND THEN WHAT ARE THE TOOLS BY WHICH WE COULD THEN AFFECT THAT.
ON THIS PARTICULAR APPLICATION AND BASED ON CURRENT APPROACH, WHAT THE IMPLICATION MIGHT BE IS THAT WE WOULD ACTUALLY DO 130M IN ORDER TO ACHIEVE WHAT YOU'RE YOU'RE LOOKING FOR IN ORDER TO ACHIEVE THAT OR SORRY, FEAT 130FT TO TO TO ADDRESS THAT CONCERN.
AND I'M NOT THAT, THAT IS A WHOLE OTHER CALCULATION.
AND I WOULD DEFER TO DIRECTOR WHITE ON, ON THAT PARTICULAR ASPECT, BUT ON THE POLICY DISCUSSION, I THINK IT'S DEFINITELY WORTHWHILE ONE TO EXPLORE MORE, MORE COMPREHENSIVELY.
DIRECTOR WHITE. THANK YOU. SO WHAT WE WILL BE TALKING ABOUT AGAIN IN TWO WEEKS, BECAUSE THIS IS UNDER OUR NATURAL HERITAGE AND SHORELINE POLICIES, IS A CONVERSATION ABOUT WHAT THAT SETBACK LOOKS LIKE IN SITUATIONS WHERE THE CITY FINDS ITSELF THE LUCKY CARETAKER OF A LARGE PARCEL OF LAND FOR DEVELOPMENT. RIGHT NOW WE'RE TALKING 15M, RIGHT? AND SO THAT'S NOT JUST SO THAT YOU CAN PUT A TRAIL, BUT IT'S ALSO TO ENSURE THAT THE NATIVE VEGETATION RIGHT DOWN TO THE SHORELINE FOR FILTRATION PURPOSES, RUNOFF, STORMWATER MANAGEMENT ARE ALL IN PLACE.
15M IS AN INDUSTRY STANDARD. IT'S BEST PLANNING PRACTICES.
IF IT WAS I'M JUST GOING TO USE BOTH CAM LAKE AND FRAME LAKE HYPOTHETICALLY AS EXAMPLES.
IF THEY WERE REPRODUCING NATURALLY REPRODUCING LIKE TROUT LAKE, THEN THERE'S A DIFFERENT STANDARD, RIGHT? THEY'RE NOT AT THIS POINT. SO THE 15M IS ENOUGH.
SO IF HYPOTHETICALLY WE HAVE ANOTHER SETBACK ON A SHORELINE OF A PARCEL, WE MAY BE GETTING WE WOULD WORK WITH THAT WITH THE NEED TO, BECAUSE THERE'S ALREADY TRAILS IN SOME OF THESE LOCATIONS TO MAKE SURE THAT THEY'RE MAINTAINED, HOW WE CAN MAINTAIN THEM. BUT THE BEST CASE SCENARIO IS THE CITY ENDS UP WITH OWNERSHIP TO THE WATERFRONT.
THANK YOU. JUST NOTING WE'VE PASSED OUR 90 MINUTE MARK.
ARE WE GOOD TO KEEP PLOWING THROUGH OR. I SEE HEAD NODDING.
YEAH. OKAY. COUNCILLOR FEQUET. I ONLY HAVE A COUPLE MORE, SO THANKS.
YEAH. SO UNDERSTOOD. THAT WOULD BE THE IDEAL SITUATION.
SO IN THE ABSENCE OF THE CITY OWNING RIGHT TO THE WATERFRONT WITH THE LAND THAT WE DO HAVE OBVIOUSLY, YOU KNOW, WE'RE NOT MAKING THAT OPPORTUNITY AVAILABLE TO US RIGHT NOW IS THE NEXT WAY THAT THE CITY CAN DO THESE KINDS OF THINGS.
AND AGAIN, THIS JUST LIMITS OUR CONNECTIVITY AND OUR TRAIL AND OUR WATERFRONT. SO IS IT THROUGH DEVELOPMENT PERMITS? IS IT CONDITIONS OF MAKING SURE THAT, YOU KNOW, THAT SKINNY LITTLE TRAIL THAT MIGHT BE AT THE EDGE OF THE GNWT SETBACK.
AND AGAIN I'M ASKING NOW BECAUSE SIMILAR TO COUNCILLOR MCLENNAN COMMENTS AND HE WAS DIGGING IN PRETTY SPECIFICALLY BECAUSE WE'VE SEEN THAT THE TRAILS ALWAYS GET LEFT TO THE END AND IT'S TOO LATE ONCE WE'VE EVEN DISPOSED OF THE LAND.
WOULD YOU APPROVE THE ER DEVELOPMENT PLAN? IT'S TOO LATE.
[01:40:07]
MR. VAN DINE. THANK YOU, MR. CHAIR. SO I WOULD LIKE.THE, THE EMPHASIS THAT COUNCIL WOULD LIKE US TO PUT ON SUCH THINGS.
AND THEN WE CAN CARRY IT THROUGH. I JUST IT'S A, IT'S A, IT'S HELPFUL TO HEAR IT TODAY.
I THINK IT'S WHAT COUNCIL IS GETTING AT IS THAT RATHER THAN THEM HAVING, HAVING TO SPOT FIGHT THESE BATTLES, WHAT IS THE MORE GENERAL POLICY APPROACH THAT WE SHOULD BE ABLE TO EMPLOY TO, TO HAVE THIS HAPPEN MORE SEAMLESSLY? SO WE CONCUR THE TOOLS THAT WE'RE HOPING TO HELP WITH THAT EFFORT ARE COMING FORWARD SOON.
AND WE'LL INVITE COUNCIL TO MAKE SURE THAT WE'VE, WE'RE, WE'RE DESCRIBING THAT ACCURATELY.
DIRECTOR WHITE, IS THERE ANYTHING ELSE YOU'D LIKE TO ADD? SO I AGREE WITH THE STATEMENT FROM THE CITY MANAGER WITH THE ADDITION THAT THE APPROPRIATE TIME COULD ALSO BE AT THE TIME THAT A SUBDIVISION IS APPROVED.
GIVE YOU AN EXAMPLE FOR HALF CRESCENT. SO WHEN THAT DEVELOPMENT WAS DONE, THE DEVELOPER INCLUDED THE TRAILS, AND THEN AFTER THE DEVELOPMENT WAS DONE, IT WOULD BE HANDED TO THE CITY.
SO THE TRAILS ARE OUTLINED IN THE AREA DEVELOPMENT PLAN FOR THE CONNECTIVITY PIECE.
BUT THE ACTUAL ON THE GROUND BUILDOUT AND TRANSFER COMES AT THAT SUBDIVISION.
AND AGAIN, THE ABSENCE OF A TRANSPORTATION PLAN THAT'S COMING.
SO MY QUESTION JUST THERE WAS A SPECIFIC ONE THERE ABOUT LIKE, ARE THERE IS THERE AN ABILITY FOR THE CITY TO PUT IN CONDITIONS IN THE DEVELOPMENT PERMITS ABOUT LEAVING AN EASEMENT OR SOMETHING ALONG THE EDGE OF THE PROPERTY.
SHOULD THERE. SHOULD OUR MASTER TRANSPORTATION PLAN WANT THERE TO BE A TRAIL IN THIS AREA? MR..
DIRECTOR WHITE, WOULD YOU LIKE TO SPEAK TO THAT? THANK YOU. YEAH. SO THE DEVELOPMENT PERMIT CONDITIONS CAN ONLY BE RELAYED TO TO REGULATIONS THAT ARE OUTLINED IN THE ZONING BYLAW.
SO I'M SURE THERE'S A CREATIVE WAY TO DO IT. BUT NO, IT WOULD BE THROUGH THE PLAN OF SUBDIVISION PROCESS WOULD BE THE IDEAL TIME BECAUSE THEN YOU'RE ALREADY THAT'S WHEN YOU'RE HAVING THE SURVEYORS OUT THERE. YOU CAN IDENTIFY THE PARCELS AND THEN YOU CAN TRANSFER THEM TO THE APPROPRIATE OWNERSHIP TO MAKE SURE THAT THEY'RE HELD BY THE CITY FOR THAT PURPOSE. THANK YOU.
COUNCILLOR FEQUET. THANKS. AND YOU JUST. SORRY YOU MADE ME THINK OF ONE MORE.
SO DOES THAT MEAN THE CITY HAS TO OWN THE TRAILS? DO THEY HAVE TO BE TRANSFERRED, OR IS THAT JUST WHAT WE'VE ALWAYS DONE? COULD WE COULD IT REMAIN WITH THE DEVELOPER. MR.. VAN DINE. PRIVATELY OWNED TRAILS FOR PUBLIC PURPOSE. DON'T LOOK AT IT SO CRAZY.
IN OTHER JURISDICTIONS OUTSIDE OF DIFFERENT LEGAL STRUCTURES.
I'M JUST SAYING IT'S NOT AS MUCH AS YOU THINK. OKAY, BUT. DIRECTOR WHITE.
DIFFERENT LEGAL STRUCTURE. SO I WAS GOING TO SAY THAT NOT THAT THERE IS ANY HERE IN OTHER AREAS.
SO CAN IT BE DONE? YES. IS IT SOMETHING THAT YOU WOULD PROBABLY DO FOR A MUNICIPAL TRAIL OR CONNECTIVITY? NO, IT'S PROBABLY BEST THAT IT BE MANAGED AND OWNED BY THE CITY.
AND THEN, I MEAN, IF IT WAS A CONDO, YES, YOU COULD DO IT THROUGH A CONDO.
BUT IF IT'S A MUNICIPAL TRAIL, IT SHOULD BE OWNED BY THE MUNICIPALITY.
BUT IS THERE OTHER WAYS? YES, BUT THAT WOULD BE ON A MUCH LARGER OWNERSHIP MODEL.
THANK YOU. COUNCILLOR FEQUET. THANKS. I'LL LEAVE THAT FOR ANOTHER DAY.
BUT YEAH, I WANT TO. I THINK I JUST MY, MY INTENT WAS TO ASK BECAUSE I WANTED US TO THINK OUTSIDE THE BOX ABOUT HOW TO REMOVE BARRIERS, MAKE THIS SIMPLE FOR US AND FOR THOSE TRYING TO DO STUFF IN OUR COMMUNITY.
SO WITH THAT, THANKS. THANK YOU VERY MUCH. SEEING.
[01:45:01]
AREA SPACE. IS THAT OBJECTIONABLE TO ADMIN OR IS THAT SOMETHING THAT JUST BECAUSE I MEAN, THAT'S WHAT YOU'RE TALKING ABOUT IS MAINTAINING THAT AS A TRAIL ACCESS.SO IF WE CAN JUST POP THAT PROPOSED TRAIL LINE INTO THAT GREEN AREA, IS THAT SOMETHING THAT WOULD BE ACCEPTABLE TO ADMIN SO THAT IT'S JUST SUPER CLEAR WHAT THAT GREEN AREA IS FOR? MR.. VAN DINE. I'LL TURN IT OVER TO DIRECTOR WHITE.
WHAT I WOULD CAUTION IS, YOU KNOW, IN RECENT EXPERIENCES REVIEWING PAST AREA DEVELOPMENT PLANS AND SUBDIVISIONS THAT HAVE FLOWN FROM THEM TO WHICH THERE HAS BEEN A REVISIT.
SORRY. A REDESIGN THAT HAD TO COME FORWARD LATER THAT DIDN'T ALIGN WITH THE ORIGINAL PLAN THAT, THAT CAME OUT IN SOME CASES WITH RESPECT TO SOME REAL LIVE ENGINEERING AND ROCK KIND OF QUESTIONS THAT REALLY DIDN'T PRESENT ITSELF AT THE TIME THAT THE ORIGINAL PLAN WAS DESIGNED. SO IT WAS MADE IT A CONCEPT. SO THE LEGAL IMPLICATION OF LAYING DOWN A LINE TO THAT LEVEL OF SPECIFICITY AT THIS, AT THIS POINT, IN THE ABSENCE OF DOING THE PROPER ENGINEERING AND THE SITE RELATED WORK I WOULD DEFER TO DIRECTOR WHITE ON, YOU KNOW, WHAT, WHAT WE CAN DO IN TERMS OF, OF.
AND MAKING SURE THAT WE'RE WE'RE NOT SEEN TO BE DILUTING THAT THAT INTEREST IN A TRAIL WHETHER THAT'S DONE THROUGH THIS GRAPHIC OR WHETHER IT'S DONE THROUGH OTHER MEANS. I'LL JUST INVITE DIRECTOR WHITE TO RESPOND ON HOW TO EXPRESS THAT CLEARLY.
THANK YOU VERY MUCH. SO WE WILL BE BRINGING THIS BACK TO COUNCIL.
I THINK I UNDERSTAND WHAT YOU'RE ASKING. SO IF POSSIBLE, WE WILL SEE WHAT WE CAN DO.
AND IF IT'S NOT POSSIBLE, THEN I'LL BE THEN I'LL SPEAK TO THAT.
EITHER WAY, I WILL HAVE AN ANSWER FOR YOU WHEN THIS COMES TO COUNCIL.
I'LL TAKE THAT FOR NOW. THANK YOU. WITH THAT SECOND ROUND, IF THERE IS ANYBODY? COUNCIL MCLENNAN DID YOU STILL OR DID I STEAL YOUR QUESTION? YES. YEAH. STOLE THE QUESTION. AND YEAH, I TOTALLY UNDERSTAND THAT.
YOU SORT OF LIKE WANTING TO BE A BIT GENERAL, I JUST.
YEAH, I JUST WANT TO BE QUITE GENERAL WHEN IT COMES TO CERTAIN THINGS.
WHEREAS OTHER THINGS LIKE REQUIRING A 15 METER SETBACK FROM THE ROAD, REQUIRING THAT LIGHTING BE FULLY SHIELDED, REQUIRING THE SPECIFIC TONALITY OF LIGHTING. WE HAVE SPECIFICS, BUT I WOULD JUST LIKE TO SEE LIKE WE ARE ABLE TO BE SPECIFIC.
AND I UNDERSTAND THAT LIKE POTENTIALLY THE TERRAIN IS DIFFERENT, BUT I THINK THERE'S A, THERE'S A PATH TO BE WALKED BETWEEN THE GENERALITIES AND THE PACIFIC SO THAT IT. YEAH, WE LIKE TO MAKE THINGS WORK.
THANK YOU. THANK YOU VERY MUCH. COUNCILLOR MCLENNAN.
SEEING NOTHING ELSE. WE HAVE REACHED THE END OF OUR MEETING.
LOOK FORWARD TO SEEING THAT AT COUNCIL. IF I CAN GET A MOTION TO ADJOURN. COUNCILLOR
COCHRANE. SECONDED BY COUNCILOR MCGURK. EVERYBODY HAVE A LOVELY DAY.
* This transcript was compiled from uncorrected Closed Captioning.