4. A memorandum regarding whether to enter into a Memorandum of Understanding with North Slave Metis Alliance (NSMA) regarding the establishment of a copper recycling and diversion program.

[4. A memorandum regarding whether to enter into a Memorandum of Understanding with North Slave Metis Alliance (NSMA) regarding the establishment of a copper recycling and diversion program.]

AND MR. VAN DINE, I'LL FLIP IT OVER TO YOU, AND THEN I WILL INVITE UP PRESIDENT WHITFORD AFTER THAT. FIRST OVER TO YOU, MR. VAN DINE. THANK YOU, MR. CHAIR, AND THANK YOU AND THE TEAM FOR ACCOMMODATING MY REMOTE ISLAND.

I DIDN'T REALIZE THIS WAS GOING TO BE SO LARGE ON THE SCREEN. I FEEL A LITTLE BIT LIKE WIZARD OF OZ.

IF YOU'VE SEEN WICKED TWO, IT'S VERY POPULAR IN THE CINEMAS TODAY, SO HOPEFULLY I WON'T BE AS SCARY AS THE WICKED WITCH.

I WOULD LIKE TO JUST SORT OF SAY, BY WAY OF INTRODUCTION, THAT BEFORE I TURN IT OVER TO DIRECTOR THISTLE, THE NORTH SLAVE MÉTIS ALLIANCE HAS BEEN WORKING WITH THE CITY ON A NUMBER OF DIFFERENT FILES FOR A LITTLE WHILE, AND WE'RE LOOKING AT THIS OPPORTUNITY HERE TO TO GROW THAT.

GROW THAT RELATIONSHIP. IT IS A BIT OF A NUANCED APPROACH TO WAY THAT WE'RE LOOKING AT WASTE MANAGEMENT.

AND WITHOUT FURTHER ADO, I'LL JUST MAYBE TURN IT OVER TO DIRECTOR THISTLE TO DESCRIBE THE ESSENCE AND THEN OVER TO OUR PRESIDENT WHITFORD.

GO AHEAD, DIRECTOR THISTLE. THANK YOU. I'M REALLY HAPPY TO BE ABLE TO SHARE THIS EXCITING OPPORTUNITY FOR COLLABORATION BETWEEN THE CITY AND NORTH SLAVE MÉTIS ALLIANCE.

NSMA APPROACHED THE CITY WITH A PROPOSAL TO DEVELOP A COPPER WIRE AND CABLE RECYCLING AND DIVERSION PROGRAM.

AND THIS INITIATIVE WILL HELP DIVERT COPPER FROM OUR LANDFILL, REDUCE WASTE, AND ADVANCE SUSTAINABILITY GOALS THAT HAVE BEEN OUTLINED IN OUR DRAFT CLIMATE ACTION PLAN. AND AS MANY OF YOU MAY BE AWARE, SOLID WASTE IS A LARGE CONTRIBUTOR TO THE CITY'S GREENHOUSE GAS EMISSIONS, AND WASTE MANAGEMENT IS THEREFORE A KEY THEME OF THE PLAN, WITH A STRONG FOCUS ON INCREASING DIVERSION AND REUSE.

AND THIS PROGRAM WILL DIRECTLY SUPPORT THESE OBJECTIVES BY REMOVING COPPER FROM THE SOLID WASTE FACILITY, LIMITING EMISSIONS GROWTH AND REDUCING LANDFILL IMPACTS, AND HOPEFULLY EXPAND THE LENGTH OF LIFESPAN OF OUR LANDFILL CELLS.

SO UNDER THIS PROPOSED ARRANGEMENT, NSMA WILL PLACE COLLECTION BINS AT CITY PROVIDED LOCATIONS AND THE CITY WILL WAIVE TIPPING FEES FOR THE COVERING AND INSULATION STRIPPED FROM THOSE COLLECTED WIRES AND CABLES. IMPORTANTLY, THIS INITIATIVE DOESN'T REQUIRE ANY CITY FUNDING AND WILL WORK TOGETHER ON A JOINT COMMUNICATION STRATEGY TO PROMOTE THE PROGRAM AND ENCOURAGE PUBLIC PARTICIPATION.

BEYOND ENVIRONMENTAL BENEFITS, THIS PARTNERSHIP REALLY REFLECTS OUR COMMITMENT TO RECONCILIATION AND SHARED PROSPERITY.

AND AS THE TERRITORIAL ECONOMY TRANSITIONS FROM DIAMOND MINING TO NEW INDUSTRIES AND REMEDIATION WORK, COLLABORATING WITH INDIGENOUS PARTNERS ON FORWARD THINKING ECONOMIC INITIATIVES IS CRITICAL.

THIS PROGRAM REPRESENTS A MEANINGFUL STEP TOWARDS THAT GOAL.

THANK YOU, AND I WILL NOW PASS IT OVER TO MR. WHITFORD. PRESIDENT WHITFORD, WELCOME UP TO THE PODIUM.

THANK YOU. WELCOME. AND GO AHEAD, SIR [LAUGHS].

WOW. ANYWAY, GOOD MORNING OR GOOD AFTERNOON, EVERYBODY.

AND THANK YOU, YOUR WORSHIP, MAYOR HENDRIKSEN AND FELLOW COUNSELORS.

IT'S A PLEASURE TO SEE YOU ALL AGAIN. I WAS JUST HERE RECENTLY.

I FORGET EVEN WHAT IT WAS. I EVEN FORGET BREAKFAST THESE DAYS [LAUGHS] BUT NONETHELESS, I'M HERE.

SO I'M JUST HERE JUST TO MAKE A SHORT WRITTEN FOR ME SPEECH.

NOT LONG. SO I'M GOING TO READ IT OUT AND GO FROM THERE.

OKAY, HERE WE GO. ANYWAY AS NORTH SLAVE MÉTIS, WE'RE VERY HAPPY TO PARTNER WITH THE CITY ON THE IMPLEMENTATION OF THE NORTH SLAVE COPPER DIVERSION COLLECTION AND RECYCLING PROJECT.

THE COPPER DIVERSION AND COLLECTION MEMORANDUM OF UNDERSTANDING BREATHES LIFE INTO OUR MUTUAL DESIRE TO WORK TOGETHER.

IT'S APPROPRIATE THAT WE ARE COLLABORATING TO PROTECT THE LAND AND WATER OF OUR HOMELAND AND THE CITY.

THE COPPER PROJECT, WHICH NSMA INHERITED AS PART OF NUNAVIK CLOSURE, AIMS TO DIVERT A HEAVY METAL FROM THE WASTE STREAMS AND

[00:05:09]

LANDFILLS OF MINES, INDUSTRY AND COMMUNITIES OF THE NORTH SLAVE.

WE'RE EXCITED ABOUT PARTNERING WITH THE CITY TO PROVIDE HOUSEHOLD BUSINESSES AND GOVERNMENTS IN YELLOWKNIFE, A WAY TO DIVERT THEIR COPPER IN AN ENVIRONMENTALLY RESPONSIBLE MANNER.

NSMA WILL PROCESS THE COPPER FOR RECYCLING AT NSMA'S YELLOWKNIFE PROCESSING FACILITIES, WHICH WE HAVE NOW FOR SUBSEQUENT SHIPMENT AND SALE. IN FACT, THE COPPER PROJECT'S OUTPUT WILL BE THE FIRST EXPORT OF CRITICAL MINERALS FROM THE NWT.

NOT FORGETTING OF COURSE, THE STUFF WENT TO CHINA THE LAST TIME ANYWAY.

OKAY. NOW THE COPPER PROJECT CREATES A SAFE AND ENVIRONMENTALLY FRIENDLY WAY FOR YELLOWKNIFERS TO GET RID OF THEIR OLD AND FRAYING COPPER WIRES, EXTENSION CORDS AND CAR PLUGS THAT CREATE A FIRE RISK.

THE DIVERSION OF WASTE COPPER WILL SAVE SPACE IN THE COMMUNITY LANDFILL, WHICH, AS WE KNOW, IS, YOU KNOW, A LOT OF STUFF COMING IN, I'VE BEEN THERE, AND PROVIDE THE NSMA A WAY TO REPLACE THE FUNDS THAT IS LOSING FROM IBA PAYMENTS AS THE DIAMOND MINES ARE CLOSING, WHICH I KNOW IS VERY REAL IN OUR FACE TODAY.

BIG TIME. SO THE ENVIRONMENT WILL ALSO BENEFIT BECAUSE RECYCLING COPPER USES ABOUT ONE SIXTH OF THE ENERGY OF MINING COPPER.

SO IT'S NOT JUST HERE. IT AFFECTS THE WORLDWIDE YOU KNOW, ENVIRONMENTAL SYSTEM AS WE HAVE TODAY.

SO CERTAINLY WE ARE DOING OUR TINY LITTLE PART IN HELPING HERE.

ANYWAY, WE LOOK FORWARD TO WORKING WITH THE CITY OF YELLOWKNIFE, AS WE ALWAYS HAVE TO RAISE AWARENESS THAT YELLOWKNIFE RESIDENTS, BUSINESSES AND GOVERNMENTS WILL HAVE AN ALTERNATIVE DESTROYING THEIR COPPER WASTE IN THE GARBAGE OR TAKING IT TO OUR LANDFILL.

THEY WILL NOW BE ABLE TO DROP IT OFF AT THE RECYCLING BINS.

SO THAT'S GOOD. BASICALLY, THIS IS IT IN A NUTSHELL.

AND I BELIEVE YOU HAVE ALL THE DOCUMENTS THAT ARE ATTACHED TO THIS SUBMISSION.

AND I WANT TO THANK YOU ALL FOR YOUR TIME THAT YOU'RE TAKING TO CONSIDER WHAT WE'RE PUTTING BEFORE THE COUNCIL AND YOURSELF WORSHIP MAYOR HENDRIKSEN. SO THAT'S IT. CAN I LEAVE? YEAH [LAUGHS].

I MEAN, YOU CAN VOTE FOR IT IF YOU WANT. MARK.

WELL, YOU CAN TELL IT DOESN'T SPEAK MUCH AT BIG PUBLIC FUNCTIONS HERE.

OH. YOU'RE GREAT. NO. AND WHAT A GREAT OPPORTUNITY.

BUT I WILL BEFORE YOU LEAVE. YEAH. BEFORE YOU LEAVE, I'LL JUST ASK IF ANY OF MY COLLEAGUES HAVE ANY QUESTIONS OR COMMENTS THEY WANT TO GIVE.

AND I'LL START WITH COUNCILLOR COCHRANE. OKAY. WELL, YOU BETTER HAVE A SOFTBALL QUESTION, TOO [LAUGHS]. YOU KNOW, ALL MY PEOPLE ARE HERE. I GOT TWO HERE THAT I'VE BEEN WORKING ON THE PROJECT ALONG WITH DAVID AS WELL.

SO THEY KNOW SO MUCH MORE. ALL THEY KNOW IS THE WIRE WITH COPPER INSIDE, SO GO AHEAD.

OH, DON'T WORRY, THIS WILL BE FLUFFY. I'D LIKE TO THANK THE ADMINISTRATION FOR REACHING OUT AND WORKING WITH THE NORTH SLAVE MÉTIS ALLIANCE TO CREATE SOMETHING LIKE THIS.

AS A PROUD MÉTIS, I'M INCREDIBLY SUPPORTIVE OF THIS GOING FORWARD, AND I LOOK FORWARD TO MORE OPPORTUNITIES FOR ECONOMIC RECONCILIATION AND ENVIRONMENTAL STEWARDSHIP WITH THIS GREAT ORGANIZATION. I ALSO WANT TO SEND A SPECIAL THANKS OUT TO YOUR TEAM, AS I KNOW THEY'VE WORKED INCREDIBLY HARD TO GET THIS ALL DONE.

AS I SAID AGAIN, HUGE SUPPORTER AND THERE'S YOUR FLUFF.

THANK YOU. THANK YOU. COUNCILLOR COCHRANE. THAT'S VERY NICE.

COUNCILLOR MCGURK. I'VE GOT A QUESTION. SORRY.

I'M JUST CURIOUS IF NSMA IS GOING TO ALSO BE PURCHASING COPPER FROM COMPANIES OR IF THEY WILL BE EXCLUSIVELY TAKING DONATIONS.

OKAY. AND THAT'S A GOOD QUESTION. YEAH. BECAUSE AS I KNOW THAT COMPANIES THAT ARE MAKING THE MOST COPPER WASTE ARE, YOU KNOW, ELECTRICAL COMPANIES, PLUMBING COMPANIES, THEY'RE USUALLY HOARDING THEIR COPPER AND SENDING IT DOWN SOUTH IN SMALLER TRIPS.

BUT I IMAGINE IT WOULD BE A LARGER IMPACT OR GREATER IMPACT TO REDUCE EMISSIONS IF IT WAS ALL GOING DOWN AT ONCE.

YOU CAN ANSWER PRESIDENT WHITFORD, OR IF YOU WANT, WE CAN TOSS IT TO ONE OF THE CITY STAFF OR ONE OF YOUR STAFF IF THEY WANT TO COME UP TO IT. WELL, I TELL YOU WHAT YOU KNOW, I'M JUST GOING TO I'M JUST GOING TO ATTEMPT TO ANSWER YOUR QUESTION A WEE BIT ANYWAY, WITH MY UNDERSTANDING, IS BECAUSE I, I DO EVERYTHING THERE. BY THE WAY, AT THE NORTH SLAVE MÉTIS, YOU'RE PROBABLY AWARE OF IT FROM SOUP TO NUTS.

OKAY. AND I BELIEVE THAT THERE'S A LOT GOING ON THERE, RIGHT? SO I DON'T KNOW IF I CAN ANSWER YOUR QUESTION FULSOMELY.

BUT I KNOW ONE THING YOU'VE ASKED, I THINK TO YOUR QUESTION IS DO YOU PLAN ON BUYING ANY COPPER?

[00:10:03]

IS THAT WHAT IT IS? SO WILL I SAY IF YOU GOT SOME COPPER.

RIGHT. AM I GOING TO COME AND BUY IT FROM YOU AND THEN STOCKPILE IT, CLEAN IT UP AND WHATEVER.

AND THEN MAKE IT READY FOR TRANSPORT SOUTH. YEAH.

I BET YOU THAT'S ONE OF OUR THINGS THAT WE WANT TO DO, BECAUSE I'VE BEEN THINKING OF THAT AS WELL.

WE GOT TO, YOU KNOW IN THE CITY RIGHT NOW AS I GO ON FOR A HALF HOUR HERE.

BUT ANYWAY IN THE CITY RIGHT NOW, AND I'VE BEEN TO THE LANDFILL JUST A FEW TIMES.

ANYWAY THERE ARE MANY PEOPLE THAT ARE TRYING TO SALVAGE WHATEVER THEY CAN.

AS WE ALL KNOW, I GET LOTS OF GOODIES OUT OF THERE.

AND BASICALLY THIS IS THAT THERE'S THERE'S SOME PEOPLE THAT DO A VERY, VERY GOOD JOB AND THEY END UP WITH ENOUGH COPPER THAT THEY TAKES OUT EVERY YEAR THEMSELVES AND THEY SELL DIRECTLY OUTSIDE WHICH GOES DIRECTLY TO A WHOLESALER OR WHATEVER IT IS THAT THEY'RE GOING TO DO. SO THE ANSWER IS YES. WE'LL LOOK AT EVERY OPPORTUNITY TO TO GET COPPER WHEREVER IT MAY LIE.

OKAY. THE ONLY OTHER THING IS I HAVE TO SAY AS WELL IS THAT WE GOT TO MAKE SURE THAT THE COPPER ITSELF, OKAY, IS ECONOMICALLY VIABLE. IN OTHER WORDS, YOU DON'T WANT TO BE SITTING THERE AND STRINGING THESE LITTLE, TINY LITTLE WIRES OUT AND SAYING, OH, GEEZ, WE'RE GOING TO MAKE SOME MONEY HERE.

AND MEANWHILE WE'RE PAYING, YOU KNOW, 10X THE AMOUNT THAT WE'RE GOING TO GET BACK.

SO I DON'T KNOW IF THAT ANSWERS YOUR QUESTION IN IN A REASONABLE MANNER.

I CAN GO PUT MY LAWYER'S CLOTHES ON. [LAUGHS] COUNCILLOR MCGURK. I MEAN, THE POSITIVE THING IS I SAW SOME STAFF BEHIND YOU NODDING THEIR HEAD YES WHEN YOU ANSWERED YOUR QUESTIONS. THAT'S ALWAYS GOOD. YEAH, I THINK THAT ALWAYS MAKES ME HAPPY WHEN THAT HAPPENS.

THEY'RE GETTING THE HOOK OUT TO GET ME OUT OF HERE.

COUNCILLOR MCGURK. GO AHEAD. YEAH, I THINK THAT'S THAT'S GREAT.

I'M SURE THERE WILL BE PEOPLE WHO CAN WILL STILL LOAD UP THEIR TRAILERS AND GO TO EDMONTON EVERY YEAR, BUT I IMAGINE THAT BUSINESSES WOULD LOVE TO THE OPPORTUNITY TO DROP WIRE THAT'S UNSTRIPPED.

THEY DON'T HAVE TO DO IT THEMSELVES AND THEY CAN MAKE A AMOUNT OF MONEY.

YEAH, WELL, YOU SEE, THE TRICK IS THERE. BY THE WAY IS THIS MISS MCGURK, IS THAT THE THE INDIVIDUAL COPPER RECYCLERS, AND THERE'S A FEW OF THEM IN YELLOWKNIFE, BY THE WAY.

OKAY. SO BASICALLY YEAH, THEY MAKE A FEW BUCKS AND STUFF LIKE THAT, BUT IT'S THE TRIP SOUTH AND EVERYTHING THAT COST THEM, RIGHT? YOU KNOW, I MEAN, IT'S NOT CHEAP TO TRAVEL SOUTH THESE DAYS, THE WAY FUEL AND HOTELS AND EVERYTHING ELSE LIKE THAT, SO WE MAY BE ABLE TO OFFER THEM SOME SORT OF ALTERNATIVE TO SAY, HEY, WHY DON'T YOU JUST BRING IT TO US AND WHATNOT? AND HERE'S YOUR LITTLE FAT CHECK AND AWAY YOU GO.

SO THERE'S ALL SORTS OF LITTLE AVENUES. THERE'S ALSO AVENUES NOT JUST FROM HERE, BUT ALSO BECAUSE, REMEMBER, WE'RE TRYING TO SAVE THE ENVIRONMENT TOO.

SO IF I GO OUT AND GO TO [INAUDIBLE] OR WHATEVER IT IS, YOU KNOW, WE JUST WE JUST WON'T STOP.

WE'RE GOING TO GO WHEREVER IT MAY BE, SO I MAY STRIKE UP, FOR INSTANCE, AN AGREEMENT WITH MY FELLOW MÉTIS WHO ARE GATHERED OVER AT FORT PROVIDENCE, ALBERT LAFFERTY, AND HE MAY BE ABLE TO DO SOMETHING ALONG THAT LINE, TOO.

BUT THEN AGAIN, I'M DIVERGING OFF INTO THE WEEDS AS USUAL.

SO IS THERE ANY MORE QUESTIONS? ANY QUESTIONS OR COMMENTS FROM COLLEAGUES? SEEING NONE. YOU'RE GOOD. MARK, I CAN SEE YOU VERY MUCH FOR GETTING ME OFF THE STAGE.

THANK YOU VERY MUCH FOR COMING AND LOOK FORWARD TO THE SIGNING OF THE MOU IN THE NEW YEAR.

THANK YOU VERY MUCH. THANK YOU SO MUCH, BEN. THANK YOU. YEAH.

BYE BYE. THANKS VERY MUCH. SEE YOU LATER. AND NEXT WE HAVE ON OUR AGENDA A PRESENTATION REGARDING THE NWT TOURISM

[5. A presentation regarding the NWT Tourism Annual Work Plan.]

ANNUAL WORK PLAN. MR. VAN DINE. I'LL PUSH IT OVER TO YOU FIRST.

THANK YOU, MR. MAYOR. I JUST WANTED TO TO TO SAY THAT THIS IS A LONG TIME COMING.

THIS IS AN OPPORTUNITY FOR COUNCIL, ACTUALLY, TO SEE WHAT GREAT IDEAS ARE BEING PROPOSED AS A RESULT OF THE HARD WORK THAT COUNCIL AND ADMINISTRATION HAS DONE WITH RESPECT TO INTRODUCING THE FIRST ACCOMMODATION LEVY IN THE NORTHWEST TERRITORIES.

AND I'LL JUST, JUST QUICKLY REMIND OUR COUNCIL AND MEMBERS OF THE PUBLIC THAT ADMINISTRATION AND COUNCIL HAVE BEEN WORKING HARD TO CHANGE AND CREATE TERRITORIAL LEGISLATION AND WORKING HARD TO CREATE AND UNDERTAKE CONSULTATIONS.

THEY'VE WORKED HARD TO CREATE AND, AND BUILD A BYLAW TO ALLOW COUNCIL TO INTRODUCE AN ACCOMMODATION LEVY.

THEY PASSED THAT BYLAW. THEY'VE THEN INTRODUCED THE ACCOMMODATION LEVY AND NOW WE'RE NOW COLLECTING AND WE'VE ALSO BEEN WORKING HARD WITH N.W.T.

TOURISM ASSOCIATION OF BUILDING A CONTRACT TO ALLOW THEM TO, TO PERFORM THE DESTINATION YELLOWKNIFE FUNCTION.

SO TODAY IS ACTUALLY A GREAT DAY FOR US TO HEAR FROM DONNA LEE FROM THE N.W.T.

TOURISM ASSOCIATION AS TO WHAT PLANS THEY HAVE IN STORE AS A RESULT OF THIS, THIS JOURNEY SO FAR.

[00:15:05]

AND AND THE BEST, I BELIEVE, IS YET TO COME. SO OVER TO DIRECTOR THISTLE, MAYBE JUST FOR SOME ADDITIONAL COMMENTS BEFORE INVITING NWT TOURISM TO PRESENT. GO AHEAD. THANK YOU. AS COUNCIL IS AWARE A MOTION WAS PASSED IN MAY 2025 THAT DIRECTED ADMINISTRATION TO ENTER INTO A CONTRACT WITH NWT TOURISM FOR DESTINATION MARKETING SERVICES TO BE PROVIDED ON BEHALF OF THE CITY OF YELLOWKNIFE AND PROMOTE OUR EXTRAORDINARY YELLOWKNIFE BRAND. PURSUANT TO THAT, AN AGREEMENT WAS EXECUTED IN SEPTEMBER AND PART OF THAT AGREEMENT REQUIRES NORTHWEST TERRITORIES TOURISM TO SUBMIT AN ANNUAL WORK PLAN TO THE CITY THAT REALLY COMPLEMENTS AND GIVES US A LIST OF PROPOSED ACTIVITIES OF HOW THEY'RE GOING TO ENCOURAGE AND IMPLEMENT SOME OF OUR STRATEGIES, SPECIFICALLY THE TOURISM STRATEGY THAT ALSO WAS ADOPTED IN THE PAST YEAR.

SO I'M GOING TO PASS IT OVER TO DONNA LEE TO GIVE A PRESENTATION ABOUT HOW THEY ARE DREAMING BIG TO USE OUR TOURIST ACCOMMODATION TAX FUNDS TO DRAW MORE PEOPLE AND MONEY INTO THE CITY OF YELLOWKNIFE.

WELL, YOU'VE BEEN WELCOMED TWICE, DONNELLY ALREADY, SO I'LL BE THE THIRD ONE. WELCOMED UP.

AND HAPPY PRESENTATION. THERE YOU GO. OKAY. HI.

HELLO, EVERYBODY. HELLO, MAYOR AND COUNCIL AND ADMINISTRATION, THANK YOU VERY MUCH FOR HAVING US TODAY.

AS EVERYBODY MIGHT HAVE JUST HEARD, MY NAME IS DONNA LEE. I'M THE CEO WITH NORTHWEST TERRITORIES TOURISM AND THIS IS TYLER ABELA, AND HE IS OUR MARKETING DIRECTOR. SO. I'M GOING TO MAKE SURE THAT WE CAN. THERE WE GO. SO TODAY WE'RE HERE TO SHARE THE WORK PLAN AND HOW WE PLAN TO DELIVER ON THE GOALS THAT WERE IDENTIFIED IN THE 2528 CITY OF YELLOWKNIFE TOURISM STRATEGY.

THE FOUR GOALS WERE. THESE FOUR GOALS WERE OUTLINED IN THE 25-28 TOURISM STRATEGY.

BASICALLY THE BLUE COATS THAT YOU SEE DOWNTOWN OR THE TABLE OF FISHERMEN YOU SEE IN THE RESTAURANT, HOW DO WE REACH THEM IN THEIR HOMES OR WHERE THEY'RE AT IN JAPAN OR AUSTRALIA OR TORONTO OR VANCOUVER AND ATTRACT THEM TO COME TO YELLOWKNIFE AND HAVE A GREAT EXPERIENCE WHILE THEY'RE HERE. SO WE'RE GOING TO TALK A LITTLE BIT ABOUT THAT, AND I'M GOING TO PASS IT OVER TO TYLER, WHO WILL EXPLAIN A BIT ABOUT THE CHANNELS WE WILL WORK IN TO ACHIEVE THE GOALS.

OKAY, SO BEFORE I DIVE INTO SOME OF THE TACTICS WE'RE GOING TO EMPLOY FOR SOME OF THESE GOALS, I WANT TO GIVE A LITTLE CONTEXT TO THE MAIN TARGET OF THIS STRATEGY, AND THAT'S POTENTIAL VISITORS.

I'M JUST GOING TO TALK QUICKLY ABOUT WHO THEY ARE, WHERE THEY ARE, AND HOW WE'RE GOING TO REACH THEM.

WELL, WE SEE ALL SORTS OF ALL SORTS OF PEOPLE FROM ALL SORTS OF PLACES, BUT MANY OF THEM HAVE CERTAIN TRAITS AND INTERESTS IN COMMON.

THEY'RE PEOPLE WHO LOVE THE NWT, THE PEOPLE WHO LOVE BEING OUTSIDE, THE PEOPLE WHO LOVE BEING SUPPORTING INDIGENOUS BUSINESSES.

AND THESE ARE PEOPLE THAT THE COMMUNITY VALUE.

THEY'RE HIGHLY ENGAGED GUESTS, IS WHAT WE CALL THEM.

AND THESE HIGHLY ENGAGED GUESTS HAVE CERTAIN TRAITS AND INTERESTS IN COMMON, LIKE I SAID. HERE ARE SOME OF THEM HERE.

AND IT'S IMPORTANT FOR US TO UNDERSTAND THEM IN A DEEP WAY SO WE UNDERSTAND, YOU KNOW, WHAT THEY READ, WHAT THEY WATCH, WHERE THEY GO FOR INFORMATION.

FOR EXAMPLE IF WE KNOW ONE OF OUR TARGET GROUPS READS AND TRUSTS THE GLOBE AND MAIL, WE CAN REACH THEM THERE THROUGH MEDIA ARTICLES, THROUGH ADVERTISING. AND THIS IS AN EXAMPLE OF ONE OF THE TARGET GROUPS, THE WE CALL THEM THE AFFLUENT AND MATURE.

THIS IS JUST AN OVERVIEW OF MORE DEEPER LEVEL DATA THAT WE HAVE.

AND IT HELPS US WE CAN KNOW THINGS LIKE THEIR MEDIAN HOUSEHOLD INCOME, THEIR MEDIA CONSUMPTION, BUSINESS TRAVEL, THIS TYPE OF RESEARCH HELPS US VISUALIZE OUR TARGET AUDIENCE AND GEAR, OUR MESSAGING AND PLACEMENT SO THAT OUR MARKETING DOLLARS HAVE THE HIGHEST IMPACT.

AND THESE ARE FIVE TARGET GROUPS THAT WE KNOW ARE INTERESTED IN COMING TO YELLOWKNIFE.

WE CAN USE THE DATA ON EACH GROUP TO TAILOR OUR MESSAGING AND PLACEMENT SPECIFICALLY FOR EACH OF THEM.

NOW, AS TO WHERE THESE PEOPLE ARE, THESE ARE THE MARKETS THAT WE'RE SEEING VISITORS FROM AND THAT HAVE AN INTEREST IN COMING TO YELLOWKNIFE.

AND THESE ARE THE MARKETS WE WILL WORK WITH OUR PARTNERS TO ATTRACT VISITORS FROM.

THE TOP LINE IS MORE OF OUR TRADITIONAL MARKETS, THOSE ONES THAT WE HAVE TRADITIONALLY SEEN PEOPLE COMING.

THE BOTTOM LINE IS WHAT WE WOULD CALL OUR NEWER OR EMERGING MARKETS, THE MARKETS THAT WE SEE HAVE A LOT OF POTENTIAL.

AND OF COURSE, ONE OTHER MARKET THAT WE WANT TO HIGHLIGHT IS THE LOCAL MARKET.

IT'S IMPORTANT TO HAVE INCLUDED THIS MARKET FROM THE PERSPECTIVE OF AMBASSADORSHIP.

[00:20:04]

WE JUST TALKED ABOUT HOW IMPORTANT IT IS FOR THE VISITOR EXPERIENCE, FOR OUR HIGHLY ENGAGED GUESTS AND EVERY PERSON THAT THEY COME IN CONTACT WITH, WHETHER IT'S A TOURISM OPERATOR, WHETHER IT'S JUST A RESIDENT OF THE CITY, IT'S PART OF THEIR EXPERIENCE.

SO IT'S IMPORTANT THAT YELLOWKNIFE RESIDENTS FEEL ENGAGED IN AND SEE THE VALUE OF THE TOURISM SECTOR HERE IN YELLOWKNIFE.

AND ONE IMPORTANT FACTOR AS TO WHY WE HAVE THESE, THESE GEOGRAPHIC MARKETS IS ACCESS.

HOW EASY OR HARD IT IS TO GET HERE. THAT'S DIRECT SERVICE.

THE FREQUENCY, THE TIMING, THE SEASONALITY OF FLIGHTS.

AND THIS CAN HAVE A LARGE IMPACT ON THE DESIRABILITY OF OF OF OUR DESTINATION TO CERTAIN MARKETS.

I'M SURE EVERYONE IN THIS ROOM IS VERY WELL AWARE OF THE DIRECT ACCESS AIRPORTS THAT YELLOWKNIFE HAS WITHIN CANADA.

BUT WHEN WE'RE WORKING WITH INTERNATIONAL MARKETS, WE ALSO HAVE TO CONSIDER THE NEXT LEG, THE DIRECT FLIGHT INTO THESE HUBS.

SO VANCOUVER, FOR EXAMPLE, IS INCREDIBLY IMPORTANT FOR OUR ASIAN AND AUSTRALIAN MARKETS.

EDMONTON IS A GREAT CONNECTOR FOR OUR US TARGET STATES, AND TORONTO SERVES AS AN INCOMING HUB FOR MANY OF OUR INTERNATIONAL MARKETS, INCLUDING EUROPE. SO IT'S IMPORTANT FOR US TO BE AWARE OF THE JOURNEY THAT OUR VISITOR TAKES TO GET HERE.

NOW, THE ALL IMPORTANT HOW ARE WE GOING TO REACH OUR AUDIENCE? AND THIS IS GOING TO BE THROUGH FOUR MAIN CHANNELS THE DIRECT TO CONSUMER TRAVEL TRADE, TRAVEL MEDIA AND MICE.

AND I'LL EXPLAIN A LITTLE MORE DETAIL ON WHAT EACH OF THOSE AS I'M GOING THROUGH IT HERE. SO DIRECT TO CONSUMER IS PROBABLY WHAT YOU WOULD THINK OF FIRST WHEN YOU'RE THINKING OF MARKETING LIKE THE NAME SUGGESTS, THAT'S WHERE WE WILL REACH OUT DIRECTLY TO POTENTIAL VISITORS.

THESE ARE THINGS LIKE DIGITAL ADS, BILLBOARDS, CONSUMER SHOWS, WEBSITES, SOCIAL MEDIA, THAT KIND OF THING.

AND THIS IS WHAT WE'RE LOOKING AT FOR OUR MARKETING FUNNEL. THIS IS HOW WE CONSIDER EACH OF OUR MARKETING TACTICS. TO SIMPLIFY IT, THE GREEN PART AT THE TOP REPRESENTS THE JOURNEY OF A POTENTIAL VISITOR, AND THE BLUE PART REPRESENTS THEIR JOURNEY AFTER THEY HAVE BOOKED.

SO MOST OF THE GOALS FIT INTO THAT TOP GREEN PART WHERE POTENTIAL VISITORS ARE, WHERE WE INFLUENCE POTENTIAL VISITORS INTO THE BOOKING AND ONCE THEY BOOK COMING DOWN INTO THE BLUE PART.

THIS IS WHERE SOME OF OUR GOALS LIKE ENHANCING THE VISITOR EXPERIENCE AND SUPPORT FOR THE INDUSTRY LIVE.

IT'S ALSO WHERE OUR INDUSTRIES BUSINESSES LIVE.

MOVING ON TO TRAVEL MEDIA. TRAVEL MEDIA INCLUDES THINGS LIKE MAGAZINE ARTICLES, ADVERTISING, FAMILIARIZATION TOURS. EXCUSE ME. WHICH IS WHERE WE BRING MEDIA INTO EXPERIENCE YELLOWKNIFE AND TO WRITE, PHOTOGRAPH, VIDEO, FILM AND DISTRIBUTE THAT TO THEIR FOLLOWERS OR SUBSCRIBERS.

AND THIS INCLUDES MEDIA IN BOTH CANADA AND AROUND THE WORLD.

EXAMPLE OF DOMESTIC MEDIA. THIS IS A FAMILY DID WITH GLOBE AND MAIL, WHERE A WRITER CAME OUT AND WROTE AN ARTICLE ABOUT INDIGENOUS EXPERIENCES IN YELLOWKNIFE THAT WAS DISTRIBUTED THROUGH THEIR PRINT AND DIGITAL.

HERE'S MORE OF AN INTERNATIONAL. THIS IS WITH QANTAS MAGAZINE, ONE OF THE TOP PUBLICATIONS IN AUSTRALIA.

AND THIS ONE ACTUALLY IS A GREAT A GREAT EXAMPLE OF PARTNERSHIP.

THIS THIS SEGMENT WITH GOOD MORNING AMERICA WAS THROUGH A PARTNERSHIP WITH DESTINATION CANADA.

AFTER THIS SEGMENT AIRED, WE HEARD FROM OPERATORS THAT WERE FEATURED IN IT THAT THEY WERE INUNDATED WITH INQUIRIES AS SOON AS IT AIRED.

AND ORIGINALLY IT WAS MEANT TO BE A 30 SECOND SPOT, BUT AFTER THEY CAME HERE AND EXPERIENCED IT, IT ENDED UP BEING A FULL FIVE MINUTE SEGMENT ON THE SHOW.

AND HERE ARE JUST A COUPLE OTHER EXAMPLES OF MEDIA THAT WE'VE WORKED TO ATTRACT.

BUT I THINK AN IMPORTANT THING TO NOTE HERE IS THAT THESE OPPORTUNITIES DON'T JUST HAPPEN.

OUR TEAM HAS TO GO OUT TO THE RIGHT PLACES, TO THE RIGHT PEOPLE AND MAKE THINGS LIKE THIS HAPPEN.

CHANNEL THREE IS TRAVEL TRADE. NOW TRAVEL TRADE IS THE NETWORK OF TRAVEL AGENTS, TOUR OPERATORS AND WHOLESALERS WHO PACKAGE AND SELL TRIPS. TRAVEL TRADE IS INCREDIBLY IMPORTANT BECAUSE IT HELPS GET OUR DESTINATION IN FRONT OF BUYERS WHO INFLUENCE THOUSANDS AND THOUSANDS OF TRAVELERS.

AN EXAMPLE OF THIS WOULD BE A TRAVEL AGENT PACKAGING A MULTI-DAY TRIP IN YELLOWKNIFE THAT INCLUDES LOCAL TOUR OPERATORS, ACCOMMODATION PROVIDERS AND AIRLINES INTO ONE PACKAGE THAT CAN BE PURCHASED.

AND TRAVEL TRADE IS ACTUALLY A REALLY IMPORTANT PART OF A LOT OF THE INTERNATIONAL MARKETS.

AND LASTLY, CHANNEL FOUR MICE, WHICH STANDS FOR MEETINGS, INCENTIVES, CONFERENCES AND EVENTS.

THESE ARE THE EVENTS THAT COME INTO THE CITY.

THEY FILL OUR BOARDROOMS. THEY FILL OUR CONFERENCE HALLS AND OUR EVENT SPACE.

WE HAVE TO GO OUT AND GET THEM. THIS IS A QUICK LITTLE LIST OF SOME OF THE CONFIRMED EVENTS COMING TO OR WILL BE COMING TO YELLOWKNIFE IN THIS YEAR.

[00:25:03]

IT'S IMPORTANT TO RECOGNIZE THAT NOT ONLY IS IT THE EVENT REVENUE, BUT ALSO THE LARGER, LARGER ECONOMIC VALUE THAT THESE EVENTS BRING TO YELLOWKNIFE.

A BUSINESS TRAVELER SPENDS AT LEAST TWICE AS MUCH AS A LEISURE TRAVELER, BECAUSE WHEN COMING ON COMPANY DIME, THEY OBVIOUSLY HAVE A LITTLE MORE DISPOSABLE INCOME. THEY ARE ALSO GREAT AMBASSADORS FOR YELLOWKNIFE BECAUSE THEY WILL GO HOME, THEY'LL TELL YOUR FRIENDS, AND THEY'LL OFTEN COME BACK AND BRING THEIR FAMILIES ON LEISURE TRAVEL.

BUSINESS EVENTS ARE ALSO A GREAT WAY TO ENCOURAGE TRAVEL IN OUR SHOULDER SEASONS.

ONE WAY WE CAN WORK TO INCREASE THAT ECONOMIC IMPACT IS THROUGH PROGRAMS LIKE SHOW YOUR BADGE PROGRAM, FOR EXAMPLE, TO SHOW YOUR BADGE PROGRAM IS AN OPPORTUNITY FOR VISITING CONFERENCES AND EVENT DELEGATES TO ACCESS SPECIAL PROMOTIONS WITH LOCAL BUSINESSES.

THE MAIN IDEA HERE IS TO GET INFORMATION INTO HANDS OF DELEGATES BEFORE THEY GET HERE, WITH THE GOAL TO EXTEND THEIR TRIP AND SPEND MORE TIME IN YELLOWKNIFE OUTSIDE OF THE CONFERENCE OR EVENT. SO BRINGING US BACK TO OUR FOUR MAIN GOALS HERE, WE'RE GOING TO DIVE INTO EACH ONE AND GIVE YOU SOME ACTIVITIES THAT WE'RE GOING TO EXECUTE IN EACH. SO STARTING WITH ENHANCING THE VISITOR EXPERIENCE, A VISITOR EXPERIENCE FORMS THE FOUNDATION OF DESTINATION COMPETITIVENESS.

THIS GOAL ADDRESSES THE PHYSICAL INFRASTRUCTURE, NEIGHBORHOOD DIFFERENTIATION, AND AIRPORT ENGAGEMENT TO CREATE MEMORABLE INTERACTIONS THROUGHOUT THE VISITOR JOURNEY. SOME OF THE ACTIVITIES WE'RE GOING TO UNDERTAKE HERE INCLUDE WORKING WITH THE CITY TO IMPLEMENT A WAYFINDING AND SIGNAGE PROJECT, BASED ON THE STRATEGY UNDERTAKEN BY THE CITY.

THIS INCLUDES DIRECTIONAL SIGNAGE, INFORMATION KIOSKS AND INTERPRETIVE DISPLAYS, NEIGHBORHOOD SIGNAGE AND THIS WOULD BE A MULTI-YEAR PROJECT.

WE'LL ALSO WORK TO SUPPORT THE UNIQUE NEIGHBORHOOD ENVIRONMENTS.

WE HAVE SOME TRULY UNIQUE ENVIRONMENTS IN YELLOWKNIFE AND THROUGHOUT THE CITY.

SO WE WILL WORK WITH LOCAL PROPONENTS TO SUPPORT LOCAL EVENTS AND ATTRACTIONS, PROGRAMING AND PROGRAMING THAT DRAW ON THE NEIGHBORHOOD'S UNIQUE CHARM AND ENGAGE VISITORS. WE ALSO WORK WITH THE AIRPORT TO ENHANCE THE VISITOR EXPERIENCE.

IN SOME WAYS, WE'LL BE DOING THIS IS THROUGH SUPPORT OF THE VISITOR INFORMATION DESK, WORKING WITH THE EXISTING AMBASSADOR PROGRAM, AND ENGAGING WITH SCREENS AND SIGNAGE IN THE AIRPORT.

AND I'LL HAND IT OVER TO DONNA LEE FOR NUMBER TWO.

THANK YOU. SO GOAL NUMBER TWO BUILDING STRATEGIC PARTNERSHIPS.

STRATEGIC PARTNERSHIPS AMPLIFY, REACH, ALIGN RESOURCES AND CREATE COLLABORATIVE ADVANTAGES IN MARKETING AND SERVICE DELIVERY.

THIS GOAL EMPHASIZES LOCAL, TERRITORIAL, NATIONAL AND INTERNATIONAL PARTNERSHIP DEVELOPMENT.

SO AT THE LOCAL AND TERRITORIAL LEVEL, WE WILL CONTINUE TO ENHANCE THE RELATIONSHIP WITH INDIGENOUS FIRST NATIONS, MÉTIS GOVERNMENTS AND ORGANIZATIONS AND OTHER LOCAL GOVERNMENTS TO ALIGN EFFORTS TO SUPPORT TOUR OPERATORS, SERVICE PROVIDERS AND IMPROVE THE TOURIST EXPERIENCE.

WE'LL HAVE REGULAR MEETINGS WITH [INAUDIBLE] AND PARTNER ON PROJECTS AND INITIATIVES, WORK WITH ORGANIZATIONS LIKE [INAUDIBLE] AND ITA TO PROMOTE SKILL AND KNOWLEDGE PROGRAM DELIVERY. WORK WITH TRANSPORTATION PROVIDERS, FOR EXAMPLE, TO PROMOTE FREE PARKING FOR VISITORS, WORK WITH CITY TO DEVELOP PASS OPTIONS FOR TRANSIT AND RENTAL CAR, AND WORK WITH RENTAL CAR COMPANIES ON HIGHWAY SAFETY MATERIALS.

REGULAR, WE'LL WORK TO HAVE REGULAR MEETINGS WITH ACCOMMODATION PROVIDERS REGARDING CAPACITY AND ENHANCEMENTS.

AND AND WE WILL ALSO PARTNER WITH GOVERNMENT AND LOCAL PROVIDERS ON THE DEVELOPMENT OF A MICE STRATEGY AT THE NATIONAL AND INTERNATIONAL LEVEL.

WE'LL PARTNER WITH NEIGHBORING PROVINCES AND TERRITORIES ON MARKETING INITIATIVES LIKE THE NORTHERN LIGHTS AND AND, AND OTHER OPPORTUNITIES WORK TO PROMOTE JOINT ITINERARIES AND MEET REGULARLY WITH THESE ORGANIZATIONS.

WE'LL ALSO HOLD REGULAR MEETINGS WITH AIRLINES TO WORK TO MAINTAIN AND INCREASE THE NUMBER OF FLIGHTS INTO THE CITY, AND PARTNER WITH ORGANIZATIONS LIKE DESTINATION CANADA, INDIGENOUS TOURISM ASSOCIATION OF CANADA, AND OTHER LARGE NATIONAL TOURISM ORGANIZATIONS.

AND OF COURSE, PARTNERSHIPS WITH INTERNATIONAL TRADE PARTNERS IN TARGET MARKET COUNTRIES THAT WE MENTIONED EARLIER.

AND THEN GOAL NUMBER THREE, DEVELOPING SUPPORT FOR THE INDUSTRY.

SO THE TOURISM INDUSTRY REQUIRES DATA DRIVEN INSIGHTS, ADVOCACY SUPPORT AND COLLABORATIVE INFRASTRUCTURE DEVELOPMENT.

THIS GOAL FOCUSES ON RESEARCH, BUSINESS INTELLIGENCE AND SECTOR ENABLEMENT.

SO WE PLAN TO ENHANCE TOURISM RESEARCH AND BUSINESS INTELLIGENCE TO MEASURE SUCCESS, UNDERSTAND VISITOR DYNAMICS, AND TO SET TARGETS FOR PERFORMANCE GOALS. SO BY INVESTING.

SO INVESTING IN RESEARCH AND SETTING BASELINE KPIS IS OUR MAIN GOAL.

FOR THE FIRST YEAR, WE WILL PLAY A SUPPORTING ROLE TO THE CITY ON PROJECTS LIKE SHORT TERM HOUSING FOR SEASONAL TOURISM WORKFORCE, THROUGH ADVOCACY AND EXPLORING THE IDEA OF DEVELOPING A YEAR ROUND INDOOR MARKET USING MARKET TRENDS AND DATA,

[00:30:02]

AND WE'LL WORK WITH GOVERNMENT DEPARTMENTS AND ORGANIZATIONS AGAIN LIKE CARDANO, TO PROMOTE TRAINING AND WORKFORCE PROGRAM DELIVERY.

AND I'M GOING TO PASS IT OVER TO TYLER FOR OUR LAST GOAL DESTINATION AWARENESS OR DESTINATION BUILDING.

DESTINATION AWARENESS AND DESTINATION AWARENESS DRIVES VISITOR CONSIDERATION AND CONVERSION ACROSS MULTIPLE MARKETING CHANNELS AND TOURISM SECTORS.

THIS GOAL LEVERAGES INTEGRATED MARKETING COMMUNICATIONS TO SHOWCASE YELLOWKNIFE'S WORLD CLASS EXPERIENCES.

REALLY, OUR OVERARCHING GOAL HERE IS JUST TO PROMOTE THE WORLD CLASS EXPERIENCES OFFERED IN YELLOWKNIFE, WHETHER THAT'S AURORA, INDIGENOUS EXPERIENCES, FISHING, OUTDOOR ADVENTURE, AND ALSO AS A JUMPING OFF POINT TO OTHER ADVENTURES THROUGHOUT THE NWT. WE'LL BUILD AWARENESS THROUGH THOSE FOUR MAIN CHANNELS THAT WE TALKED ABOUT DIRECT TO CONSUMER MEDIA, TRADE AND MICE. AND SOME OF THESE ACTIVITIES WILL BE, WILL BE THINGS LIKE REGULARLY UPDATING THE EXTRAORDINARY YELLOWKNIFE WEBSITE AND SOCIAL MEDIA PLATFORMS ALWAYS ON DIGITAL MARKETING.

SO THIS PUTS US OUT THERE IN FRONT OF POTENTIAL VISITORS 24/7 365 WITH STRATEGICALLY PLACED, TARGETED ADS DESIGNED TO PULL USERS IN AT DIFFERENT STAGES OF THAT FUNNEL THAT WE TALKED ABOUT EARLIER.

INFLUENCER MARKETING, THIS IS ACTUALLY A FANTASTIC WAY TO PARTICIPATE MORE DIRECTLY IN THAT WORD OF MOUTH PROMOTION AND IS ESPECIALLY IMPACTFUL IN SOME INTERNATIONAL MARKETS. MEDIA ADVERTISING, OF COURSE.

LET'S PRINT BROADCAST PARTNERSHIPS AND ATTENDING MEDIA EVENTS, TRAVEL TRADE THAT INCLUDES JOINT MARKETING OPPORTUNITIES AGENT TRAINING SESSIONS, PARTICIPATION IN TRADE CONSORTIA NETWORKS AND EVENTS.

LOOKING MY SPECIFIC WE'LL BE DOING SOME MICE SPECIFIC ADVERTISING AS WELL AS ATTENDING AND HOSTING EVENTS FAMILIARIZATION TOURS.

THAT'S WHERE WE BRING PEOPLE DIRECTLY INTO THE CITY TO EXPERIENCE IT.

AND WE'LL BE DOING THAT WITH BOTH KEY DOMESTIC AND INTERNATIONAL MEDIA AND TRADE PARTNERS.

AND LASTLY, CONSUMER SHOWS. WE'VE ACTUALLY ALREADY BOOKED THE CITY OF YELLOWKNIFE, A BOOTH AT THREE CANADIAN CONSUMER SHOWS AND ONE US CONSUMER SHOW EARLY NEXT YEAR, AND PRODUCED THE CREATIVE MATERIALS NEEDED FOR THESE SHOWS. AND THIS IS A GREAT OPPORTUNITY TO TALK WITH CONSUMERS FACE TO FACE.

SO TO KIND OF SUMMARIZE, WE'VE TALKED ABOUT THE WHO, THE WHAT, THE WHERE AND THE HOW.

BUT WHAT ABOUT THE WHY? WHY ARE WE ALL DOING THIS? TO PUT IT PLAINLY, IT'S ABOUT INCREASING AWARENESS OF YELLOWKNIFE, VISITATION TO YELLOWKNIFE AND DOLLAR SPENT IN YELLOWKNIFE.

THIS WORK TRANSLATES DIRECTLY TO BOOKINGS FOR OUR BUSINESSES AND ACCOMMODATION PROVIDERS, SUPPORT FOR AIR ROUTES, RESTAURANTS AND RETAIL BUSINESSES AND OVERALL POSITIVE ECONOMIC IMPACT FOR THE CITY OF YELLOWKNIFE.

THANKS. THANK YOU VERY MUCH FOR THE PRESENTATION.

ANY QUESTIONS OR COMMENTS FROM COLLEAGUES? I'LL START WITH DEPUTY MAYOR WARBURTON AND MOVE DOWN THE LINE. THANK YOU FOR YOUR PRESENTATION.

I'M EXCITED TO SEE KIND OF WHAT WE'RE WORKING ON.

THE OBVIOUSLY YOU ALSO MARK IT FOR THE TERRITORY AND A LOT OF SIMILAR KIND OF APPROACHES TO MARKETING FOR THE CITY.

SO MAYBE A LITTLE MORE CLARITY ON WHAT WE'RE DOING DIFFERENTLY FOR THE CITY VERSUS THE TERRITORY.

SO TO KIND OF BECAUSE THE FUNDS ARE COLLECTED LOCALLY.

SO I THINK WE CAN GIVE FEEDBACK ON HOW WE'RE JUST DOING JUST FOR US WITH THAT FUNDS.

YEAH. WELL, I THINK SPECIFICALLY JUST FOR US IS ACTUALLY CALLING OUT YELLOWKNIFE AND ACTUALLY CALLING OUT [INAUDIBLE] BECAUSE THE WORK WE DO IS SPECIFICALLY FOR THE NORTHWEST TERRITORIES, ACROSS THE TERRITORIES.

AND WE DON'T IN OUR WORK FOR THE NORTHWEST TERRITORIES, WE DON'T SPECIFICALLY CALL OUT YELLOWKNIFE AND ALL OF IT WHERE THIS WILL BE, THAT'S ONE THING THAT'S KIND OF LIKE THE HIGH, THE MAIN THING, I THINK.

BUT THEN ALSO THE WORK THAT WE HAVE DONE IN THE PAST, THERE'S A LOT OF OPPORTUNITIES THAT HAVE COME TO US THAT WE HAVEN'T BEEN ABLE TO DO OR BE A PART OF BECAUSE WE HAVEN'T HAD THE OPPORTUNITIES, THE FUNDING TO BE ABLE TO DO THAT.

SO NOW SPECIFICALLY TO BE ABLE TO TALK ABOUT YELLOWKNIFE AND A LOT OF OTHER OPPORTUNITIES THAT WE JUST HAVEN'T HAD IN THE PAST.

AND THEN I THINK THE OTHER THING SPECIFICALLY IS SORRY, I JUST LOST MY TRAIN OF THOUGHT.

I HAD ANOTHER JUST LIKE, GOTCHA. THAT ONE TOO.

I'LL COME BACK TO THAT. IT HAPPENS TO THE BEST OF US IF IT COMES.

SORRY. SORRY. IT WAS LIKE I REMEMBERED THAT WAS THE FIRST THING. BUT THEN I'M LIKE, I'M GONNA LEAVE IT TO LAST. IS THERE ANYTHING ELSE SPECIFICALLY ON THAT ONE? I JUST THINK, I THINK THERE'S HUGE OPPORTUNITIES IN SPECIFICALLY THAT MICE AREA FOR THE CITY.

YEAH. JUST THE SIZE OF THE CITY AND COMPARED TO A LOT OF THE OTHER COMMUNITIES IN NWT.

THERE'S A HUGE OPPORTUNITY THERE FOR THE CITY IN THOSE MEETINGS AND CONFERENCES.

YEAH. SORRY. THAT WAS EXACTLY WHAT I WAS GOING TO BRING UP WAS THE MEETINGS, INCENTIVE TRAVEL CONFERENCES AND EVENTS ISN'T SOMETHING THAT WE'VE REALLY BEEN ABLE TO EVEN TOUCH ON. BUT THIS, THE LEVY WILL BRING A LOT OF OPPORTUNITY IN THAT SPACE.

[00:35:02]

AND I THINK OUR MAIN FOCUS IS GOING TO BE, YOU KNOW, WHAT DOES THE CITY ALREADY HAVE AND HOW CAN WE HELP BOLSTER IT? SO, FOR EXAMPLE, YOU KNOW, WE KNOW THAT SOVEREIGNTY AND SECURITY IS A BIG TOPIC OF CONVERSATION ACROSS THE COUNTRY RIGHT NOW.

BUT WE KNOW THAT YELLOWKNIFE SPECIFICALLY IS BEING LOOKED AT.

HOW CAN WE LEAN INTO THAT MICE STRATEGY AND TIE AND BRING IN EVENTS THAT TIE INTO THAT RESOURCES, WHETHER, YOU KNOW, WE'RE LOOKING AT WHAT'S WHAT'S NEXT PAST DIAMONDS.

THERE'S OTHER RESOURCES OUT THERE. HOW CAN WE LOOK AT PARTICULARLY BRINGING IN A CONFERENCE THAT HAS TO DO WITH LITHIUM, LET'S SAY FOR EXAMPLE. SO WE HAVE A LOT MORE OPPORTUNITY IN THAT SPACE THAN WE'VE EVER HAD BEFORE.

I, I CAN GIVE ONE SPECIFIC EXAMPLE AS WAS MENTIONED IN THE PRESENTATION.

WE'RE WORKING ON A PROJECT. WE'VE SUBMITTED A FUNDING PROPOSAL TO CANADA WITH RESPECT TO IMPLEMENTATION OF WAYFINDING.

THE CITY ITSELF HAS A WAYFINDING STRATEGY, BUT THEN IT CAME UP THROUGH THE TOURISM STRATEGY.

AND SO TO TOURISM, AS OUR DMO FOR EXTRAORDINARY YELLOWKNIFE IS COMMITTING SOME FUNDS TO SUPPLEMENT THAT FUNDING APPLICATION FOR IMPLEMENTATION OF WAYFINDING SIGNAGE DIRECTLY RELATED TO VISITORS.

SO THAT'S ONE ON THE GROUND EXAMPLE OF HOW LEVY FUNDS COLLECTED HERE ARE GOING TO BE USED FOR IMPACT WITHIN THE CITY ITSELF.

THEY'LL BE REALLY VISIBLE FOR ALL PUBLIC AND TOURISTS TO SEE.

SO THAT'S JUST ONE EXAMPLE. THANK YOU. YES, CARRIE.

THANK YOU. THAT'S ALSO AN IMPORTANT THERE'S SO MANY OPPORTUNITIES THAT WE JUST REALLY HAVEN'T BEEN ABLE TO TOUCH ON.

SO THIS IS GOING TO REALLY HELP ELEVATE THAT.

AWESOME. THANKS. AND THEN DEVELOPING SUPPORT FOR THE INDUSTRY WAS A BIG ONE.

I KNOW IN THE PAST THE FEEDBACK HAS BEEN THE DATA SPECIFIC DATA REQUIRED.

WHEN YOU GO TO A BANK, WHEN YOU GO TO FOR FUNDING FOR YOUR TOURISM OPERATION, WHATEVER YOU ALL WANT.

NUMBERS AND OUR DATA, TOURISM DATA HAS BEEN LIGHT ON SPECIFICS.

SO ARE WE DOING ANYTHING IN THAT SPACE TO KIND OF ADD MORE DATA? ARE THE HOTELS, FOR EXAMPLE, MORE OPEN TO HAVING A PUBLIC OCCUPANCY RATE? OR, YOU KNOW, BECAUSE I KNOW THERE'S SOME ISSUES IN THE PAST WITH SHARING INFORMATION MAKES IT REALLY HARD AS A COMMUNITY TO GROW SOMETHING WHEN THERE'S NO INFO. SO I THINK, YES, TO ANSWER YOUR QUESTION, YES, IT'S ONE OF OUR MAIN FOCUSES ACTUALLY, AND ESPECIALLY IN THIS FIRST YEAR, SO THAT WE CAN KIND OF GET THAT DATA AND THAT INFORMATION TO SET A LEVEL AND THEN FIGURE OUT KIND OF WHERE WE NEED TO GO FROM THERE AND WHAT THE GROWTH LOOKS LIKE FROM THERE.

BUT THERE'S A LOT OF OPPORTUNITY. WE HAVEN'T SPECIFICALLY TALKED TO THE ACCOMMODATION PROVIDERS TO TALK ABOUT SHARING OF OCCUPANCY AND THAT THAT TYPE OF THING.

BUT THERE'S A LOT OF DIFFERENT RESOURCES OUT THERE FOR US TO GET REALLY IMPORTANT INFORMATION AND DATA FROM.

AND NOW WE HAVE THAT OPPORTUNITY TO BE ABLE TO DO THAT WHERE WE DIDN'T HAVE THAT BEFORE. SO YES.

PERFECT. YEAH. BECAUSE WE'RE NOTABLY LACKING IN TOURISM INFRASTRUCTURE IN THE CITY. AND IT'S HARD TO BUILD IT IF YOU DON'T KNOW THE BASIC PARTS.

SO NO, THAT'S ALL I HAVE RIGHT NOW. THANK YOU.

THANK YOU. THANK YOU VERY MUCH, DEPUTY MAYOR WARBURTON. I SAW COUNCILLOR MCLENNAN AFTER THAT. THANK YOU VERY MUCH.

THANKS FOR THE PRESENTATION AND FOR THE WORK. I HAVE A VERY SPECIFIC QUESTION.

ON THE PARK, FREE PARKING FOR VISITORS. JUST MY DAD HAPPENED TO GET THAT WHEN HE WENT TO THE VISITOR'S CENTER THIS SUMMER, AND IT STRUCK ME AS ODD THAT WHY WOULD VISITORS GET FREE PARKING WHEN THEY'RE NOT CONTRIBUTING TO THE INFRASTRUCTURE IN ANY WAY SPECIFICALLY.

SO JUST WANTED TO GIVE YOU AN OPPORTUNITY TO SORT OF TALK ABOUT THE VALUE OF SUCH A THING.

GO AHEAD. WELL, I MEAN, I THINK IT'S A BIG WELCOME TO YOUR VISITOR TO BE ABLE TO SAY, HEY, WELCOME. WE WANT YOU HERE. WE WANT YOU TO PARK IN OUR DOWNTOWN CORE AND COME AND AND EXPERIENCE WHAT WE HAVE TO OFFER HERE.

BUT I MEAN, THAT'S THE MANDATE OF COUNCIL. YOU GET TO DECIDE WHETHER OR NOT YOU WANT TO DO THAT OR NOT, BUT AS LONG AS IT'S HERE, WE'RE GOING TO SUPPORT IT BECAUSE WE THINK IT'S A VERY NICE WELCOME AND AN OPPORTUNITY FOR THE VISITORS TO SPEND THE TIME IN THE DOWNTOWN AREA.

AWESOME. THANKS. THANKS AGAIN. THANK YOU VERY MUCH.

I THINK I SAW COUNCILLOR COCHRANE. THANK YOU VERY MUCH, MR. CHAIR. AND THANK YOU SO MUCH FOR THE PRESENTATION. INCREDIBLY INSIGHTFUL. A FEW THINGS FOR THE INBOUND EVENTS.

ARE ALL OF THOSE INBOUND EVENTS WITHIN YELLOWKNIFE OR IS THAT TERRITORY WIDE? THE ONES THAT WE SHOWED ON THE SCREEN ARE IN WITHIN YELLOWKNIFE.

EXCELLENT. AND THEN THE ONE AT THE BOTTOM THERE. INCENTIVE.

I'M ASSUMING THAT'S PART OF THE MICE PROGRAM.

YES. WHAT IS THAT SPECIFICALLY? SO THE INCENTIVE INDUSTRY IS BASICALLY LIKE LET'S SAY, FOR EXAMPLE, NIKE WANTS TO CELEBRATE THEIR TOP PERFORMERS.

THAT'S AN INCENTIVE TRIP. SO LIKE WE ARE A GREAT DESTINATION FOR ANY TYPE OF SALES TOP PERFORMERS, THAT TYPE OF THING. A LOT OF TIMES THAT INCENTIVE MARKET IS A LITTLE BIT SMALLER.

SO LIKE 20 TO 100 PEOPLE, WHICH REALLY FITS PERFECTLY WITHIN OUR DESTINATION.

SO AND THEY'RE AND THEY WHEN YOU'RE LOOKING AT AN INCENTIVE TRIP, A LOT OF TIMES THOSE COMPANIES ARE LOOKING AT SPENDING A LITTLE BIT MORE FOR A

[00:40:02]

DESTINATION. SO AGAIN FITS REALLY NICELY INTO OUR, INTO YELLOWKNIFE AND AS, AS A DESTINATION.

SO IT'S REALLY THAT LIKE IT'S REWARDS WITHIN ORGANIZATIONS AND COMPANIES IS BASICALLY WHAT THAT TYPE OF TRAVEL IS.

SOUNDS EXTRAORDINARY [LAUGHS]. DO THE HOTELS RELEASE ENOUGH INFORMATION TO YOU YET SO WE CAN ASSESS WHETHER OR NOT WE HAVE ENOUGH ACCOMMODATION TO MEET THE CURRENT DEMAND OF TOURISM COMING TO THE CITY? NO. FAIR. AND THAT'S ALL FOR ME [LAUGHS]. THANK YOU VERY MUCH.

COUNCILLOR COCHRANE. NEXT WE HAVE COUNCILLOR FEQUET.

THANKS, MR. CHAIR, AND THANKS FOR THE PRESENTATION, GUYS. MAYBE JUST A FOLLOW UP ON THAT LAST QUESTION. COUNCILLOR COCHRANE ASKED. WHAT DO YOU NEED TO HAPPEN TO GET THAT DATA FROM THE HOTELS? I THINK AS, AS WE MENTIONED, LIKE, THERE ARE OTHER RESOURCES THAT YOU HAVE TO PAY TO GET THAT INFORMATION FROM WHERE YOU CAN ACTUALLY GET IT.

SO WE HAVE THAT OPPORTUNITY NOW. SO I THINK WE'RE WE'RE JUST AT THE INITIAL STAGES OF FIGURING OUT WHAT OUR, OUR STRATEGY AND OUR PLAN IS FOR THAT. BUT I THINK TYLER CAN SPEAK TO IT A LITTLE BIT BETTER.

I THINK HE'S GOT SOME IDEAS THERE. YEAH. LIKE AS FAR, AS FAR AS DATA GOES WHEN IT COMES TO HOTELS, LIKE IT'S. IT'S IT'S A BIT OF A, I UNDERSTAND WHERE THEY'RE COMING FROM AS FAR AS LIKE RELEASING DATA, YOU DON'T WANT COMPETITORS TO KNOW ABOUT WHAT YOUR DATA IS.

AND I THINK MAYBE THAT'S PART OF THE HOLDUP ON SOME OF THAT.

SO I DON'T KNOW IF THERE'S ANYTHING YOU WANT TO ADD TO THAT.

NO, I THINK WE'RE WORKING IN THAT SPACE AND WE'VE GOT SOME OPPORTUNITY NOW TO FIGURE OUT THE INFORMATION THAT WE NEED.

IT'S THE MOST IMPORTANT THING. COUNCILLOR FEQUET.

YEAH. THANKS FOR THAT. I MEAN, ULTIMATELY, YOU KNOW, IF IF THERE'S A BUSINESS CASE FOR A NEW HOTEL BECAUSE THERE'S IT'LL GET BUILT IF THERE'S ENOUGH DEMAND. SO THAT'S A GOOD THING TO HAVE.

JUST FOLLOWING UP FROM SO THE STRATEGY IS 25 TO 28.

IT'S OBVIOUSLY THE END OF 25. WHAT'S THE EXACT TIMEFRAME OF THE ANNUAL WORK PLAN? IS THAT CALENDAR OR FISCAL FOR YOU GUYS, AND WHEN CAN WE EXPECT TO RECEIVE THE NEXT UPDATE? SO WE DON'T ACTUALLY MAYBE I'LL TURN IT OVER TO CARRIE AS FAR AS AN UPDATE GOES, BUT THIS IS THE WORK PLAN FOR 2026 TILL THE END TO BRING US TO THE END OF 2026.

MISS THISTLE. SO PURSUANT TO SECTION FIVE OF THE AGREEMENT THERE'S ACTUALLY FOURTH QUARTER ACCOUNTING DUE.

IT HAS TO BE DONE WITHIN 90 DAYS AFTER THE YEAR END OF FISCAL YEAR END.

SO THAT WOULD BE WITHIN 90 DAYS OF MARCH 31ST AUDITED FINANCIAL STATEMENTS HAVE TO BE SUBMITTED WITHIN 30 DAYS OF APPROVAL BY THE BOARD AND ANNUAL REPORT OUTLINING ACTIVITIES AND PROGRAMS DELIVERED FOR THE CITY DURING THE YEAR, AND ACCOUNTS AND MEASURES THE PREVIOUS YEAR'S ACTIVITIES MUST BE SUBMITTED WITHIN 90 DAYS AFTER NWT TOURISM'S FISCAL YEAR. THANK YOU KERRY.

THAT WAS SAID WAY BETTER THAN I COULD HAVE SAID.

COUNCILLOR FEQUET. OKAY, SO THE WORK PLAN IS IS HEADS UP FOR WHAT'S COMING UP NEXT YEAR. SO YEAH, JUST APPRECIATE THAT HEADS UP AND ALSO RECOGNIZE THAT THIS IS JUST FOR INFORMATION, RIGHT? A KIND OF RED FLAG IF WE HAD ANY. BUT IT'S IT'S ON YOU GUYS TO DELIVER.

AND WE LOOK FORWARD TO YOU GUYS DOING THAT FOR THE, FOR THE TERM.

SO IF I'M UNDERSTANDING THE QUESTION, RIGHT, BASICALLY, BASICALLY YOU'RE JUST LIKE, WHAT ARE OTHER TACTICS THAT WE COULD BE THAT WE CAN EXPECT TO BE DOING THAT WE COULDN'T HAVE, COULDN'T HAVE DONE BEFORE, BASICALLY.

SO ONE OTHER EXAMPLE, AND THIS IS ACTUALLY KIND OF A BIG ONE IS WORKING IN THAT TRAVEL TRADE AREA.

THERE'S, AND TYLER TOUCHED ON IT QUICKLY, BUT THERE'S TRAVEL CONSORTIUMS AND THEY'RE BASICALLY CONGLOMERATES OF TRAVEL AGENTS.

AND IT AND IT'S, IT'S VERY EXPENSIVE TO WORK IN THAT SPACE.

AND WE'VE NEVER REALLY BEEN ABLE TO ON A CONSISTENT BASIS.

BUT WHAT IT DOES BRING IS IT BRINGS A VERY HIGH VALUE GUEST.

IF YOU'RE ABLE TO WORK WITH THESE CONSORTIUMS IS.

AND THEY ARE INTERNATIONAL TRAVEL AGENTS. AND THEY HAVE SPECIFIC FOLLOWING AND SPECIFIC MARKETS THAT THEY MARKET TO.

SO THAT'S ONE OTHER TACTIC THAT WILL REALLY ALLOW US TO WORK IN THAT SPACE AND BRING THAT HIGH VALUE GUEST TO OUR, TO YELLOWKNIFE. I THINK I THINK MAYBE ONE OF THE THINGS I JUST WANT TO TOUCH ON IS WHY WE TALK ABOUT HIGH VALUE GUESTS AND LIKE, WHY IS THAT IMPORTANT? WHY DO WE WANT THAT GUEST IS FIRST OF ALL, THEY COME AND THEY HAVE AN INTEREST IN YOUR DESTINATION AT A DEEPER

[00:45:03]

LEVEL THAN JUST COMING BECAUSE THEY WANT THE PHOTO OF THE AURORA, OR THEY WANT THE PHOTO OF THE OF THE DESTINATION.

THEY ACTUALLY WANT TO KNOW ABOUT THE PEOPLE THAT LIVE HERE AND WHY THEY LIVE HERE AND HOW THEY LIVE AND ALL OF THOSE THINGS.

AND THE REASON WHY THAT'S IMPORTANT IS BECAUSE BEING A TOURISM OPERATOR IS REALLY HARD WORK.

LIKE, I, I DON'T KNOW, YOU KNOW, YOU'RE YOU'RE LITERALLY THE PERSON THAT'S OUT THERE PUTTING FUEL IN THE BUS, PICKING PEOPLE UP FROM THE AIRPORT, GOING TO THE GROCERY STORE FOR THE SUPPLIES THAT YOU NEED TO MAKE OR FOR THE SUPPLIES THAT YOU NEED THAT DAY.

AND YOU'RE ENGAGING WITH THAT VISITOR ALL DAY LONG. SO AT THE END OF THE DAY, YOU WANT TO BE AND YOU'RE DOING IT BECAUSE YOU'RE PASSIONATE ABOUT IT, RIGHT? LIKE, YOU LOVE WHAT YOU GET TO DO. AND SO YOU WANT TO BE ABLE TO HAVE THOSE VISITORS ENGAGE WITH PEOPLE THAT HAVE AN APPRECIATION FOR WHY YOU'RE DOING IT AND WHAT YOU'RE DOING, NOT JUST SOMEBODY THAT'S HERE TO JUST TAKE THE PHOTO.

SO I THINK THAT'S WHY IT'S SO IMPORTANT FOR US TO REALLY BE FOCUSING IN ON THAT HIGH VALUE GUEST.

THIS ALLOWS US TO STEP INTO THAT SPACE IN A WAY BIGGER WAY THAN WE'VE EVER BEEN ABLE TO BEFORE.

SO THAT'S THAT'S ANOTHER EXAMPLE OF THAT TACTIC.

GREAT. THAT'S A GOOD EXAMPLE. THANK YOU SO MUCH. YEAH.

BRING ON THOSE HIGH VALUE GUESTS. YES. YEAH. I SAID THEY LIKE IT HERE, BUT THEY ALSO LIKE TO SPEND MONEY HERE, SO THAT'S IMPORTANT. THE TIMELINES AND COSTS FOR THE WAYFINDING INITIATIVE WITH THE CITY.

I'LL POSE THAT TO YOU GUYS. BUT IF IT'S MORE APPROPRIATE FOR MEN TO TO CHIME IN.

JUST CURIOUS ON THAT. AND THE SECOND PART OF THAT QUESTION, WHICH IS DEFINITELY FOR MEN, IS JUST ABOUT CONFIRMING WHETHER THE FUNDS TO FUND THAT INITIATIVE IN 2026 IS INCLUDED IN THE BUDGET.

THAT IS BEFORE A COUNCIL THIS WEEK. YEAH, MAYBE I'LL LET YOU SPEAK TO THAT, IF THAT'S OKAY.

KERRY. GO AHEAD. I CAN'T REMEMBER THE EXACT TOTAL BUDGET.

I'D HAVE TO DOUBLE CHECK. I DON'T HAVE THE APPLICATION OPEN.

BUT THERE IS NO ADDITIONAL BUDGET FUNDING REQUIRED FROM THE CITY.

THE DEPARTMENT OF COMMUNITY SERVICES ALREADY HAD SOME SIGNAGE REPLACEMENT IN THEIR CURRENT REGULAR BUDGET FOR REPLACEMENT.

AND TOURISM IS EXTRAORDINARY. YELLOWKNIFE WAS COMMITTING FUNDS AND THE REMAINDER WAS THE REQUEST FROM CANNOR.

SO ESSENTIALLY IT WOULD BE A IF WE'RE SUCCESSFUL IN GETTING THE CANNOR FUNDING, WE'D BE ABLE TO ACHIEVE AND HOPEFULLY ONE SUMMER WHAT WOULD TAKE MULTIPLE YEARS BECAUSE WE'D HAVE ENOUGH MONEY TO CREATE, GET THE SIGNS BUILT AND INSTALLED THROUGHOUT THE CITY, SO IT WOULD BE A GREAT PROJECT THAT WOULD HAVE A BIG PUBLIC IMPACT.

THAT WOULD BE VERY VISIBLE. BUT AGAIN, IT'S ALL SUBJECT TO CANNOR FUNDING APPROVAL.

COUNCILLOR FEQUET, I THINK, WAS ALSO A SUPPORTER IN THAT PROJECT AS WELL.

YEAH. SO IT WAS A IT'S A IT'S A GROUP. DEFINITELY A GROUP EFFORT.

AWESOME. AND WHEN DO WE EXPECT OR ANTICIPATE HEARING ABOUT THE CANNOR FUNDING? JUST BEST GUESS FIGURING OUT WHEN THE FEDS WILL RESPOND TO A FUNDING REQUEST.

MR. DIRECTOR, THAT'S TO BE DETERMINED. I CAN SAY THAT SOME 20, 25 APPLICATIONS APPLICANTS STILL HAVE NOT RECEIVED CONFIRMATION WHETHER THEY WERE APPROVED OR NOT.

AND CITY APPLIED IN FEBRUARY 2025 AND FOUND OUT IN FALL OF 2025 ABOUT APPLICATION STATUS. SO IT CAN BE MANY MONTHS. GREAT. I APPRECIATE THAT.

I WAS JUST CURIOUS. AND THEN THE LAST QUESTION IS JUST KIND OF ABOUT THE AIRPORT AND UNDERSTANDING THAT THAT IS A KEY KIND OF POINT WHERE PEOPLE ARE COMING IN AND OUT OF THE TERRITORY AND JUST WONDERING IF YOUR TEAM FEELS LIKE YOU GUYS CAN IMPLEMENT THE SCOPE OF INITIATIVES AT THE AIRPORT IN THE WAY AND THE TIME THAT YOU WANT, OR IF YOU'RE EXPERIENCING CHALLENGES IN THAT SPACE, JUST RECOGNIZING THE POTENTIALLY BANG FOR YOUR BUCK KIND OF IMPACT THAT THINGS AT THAT LOCATION MIGHT HAVE. I THINK THAT THERE'S A LOT OF OPPORTUNITY AT THE AIRPORT, BUT I THINK WE HAVE TO REALLY LIKE, THERE'S YEAH, THERE'S A LOT OF DIFFERENT PARTNERS IN THAT SPACE.

AND SO WE HAVE TO MAKE SURE THAT EVERYBODY'S ON BOARD TO, YOU KNOW, MOVE FORWARD IN THE SAME, SAME DIRECTION. BUT I THINK THERE'S A LOT OF THINGS THAT WE CAN DO THAT JUST ENHANCES WHAT WE ALREADY HAVE THERE.

YOU KNOW, THERE'S THERE'S ALREADY SOME SIGNAGE THERE.

WE CAN ENHANCE THE SIGNAGE THAT EXISTS. WE CAN WORK TO BOLSTER THE AMBASSADOR PROGRAM THAT IS THERE RIGHT NOW.

YOU KNOW, AND WHAT DOES THAT MEAN BY MAYBE, PERHAPS EXTENDING A FEW HOURS THERE? YOU KNOW, GIVE THEM SOME MORE TOOLS TO DO THEIR JOBS THERE.

SO I THINK THERE'S LOTS OF OPPORTUNITY. WE HAVE TO MAKE SURE THAT ALL THE PARTNERS ARE ON THE SAME PAGE AND THAT WE'RE, YOU KNOW, MAKING SURE THAT THE INVESTMENT IS GOING TO BE LONG TERM.

SO BUT I THINK NO MATTER WHAT, THERE'S OPPORTUNITY FOR US TO INCREASE THE VISITOR EXPERIENCE AT THE AIRPORT, EVEN IF IT'S SIGNAGE TO TALK ABOUT SHUTTLES, BECAUSE THAT SEEMS TO BE A REALLY BIG ISSUE AND CONCERN WITH OUR VISITORS WHEN THEY'RE

[00:50:04]

COMING IN. WHERE ARE THE SHUTTLES? WHEN ARE THEY COMING BACK, THAT TYPE OF THING. SO THERE'S A LOT OF OPPORTUNITY. YEAH, I CAN ALSO ADD THAT SPECIFIC PROJECT THAT WE'VE BEEN WORKING ON FOR QUITE SOME TIME NOW.

INVOLVES TOURISM AND THEY ARE NOW OUR DMO INVOLVES YKDFN, ITA AND THE CITY HAS BEEN UPDATING THE DISPLAY AT THE AIRPORT. WE'VE BEEN WORKING WITH MR. ROBERTSON, WHO'S THE INITIAL ARTIST THAT INSTALLED THE CURRENT DISPLAY THERE, ABOUT CREATING A NEW DISPLAY. AND AGAIN, THAT WOULD BE A WAY WHERE NOW THE DMO WITH SOME FUNDING COULD BE ABLE TO PARTICIPATE IN THAT PROJECT.

SO THERE'S THERE'S SOME SPECIFIC ACTIVITIES WHERE WE SEE WE COULD REALLY WORK WITH THE EXTRAORDINARY YELLOWKNIFE HAT TO IMPROVE THINGS ON THE GROUND IN YELLOWKNIFE. YEAH. GREAT. THANK YOU SO MUCH.

COUNCILLOR PAYNE. THANK YOU, MR. CHAIR. THE. I WENT TO WHITEHORSE A FEW YEARS AGO, AND I ENDED UP GOING TO THE VISITOR CENTER, AND THEY GAVE ME FREE PARKING. I THOUGHT IT WAS GREAT.

SO YOUR DAD WAS PROBABLY IMPRESSED, AS I WAS [LAUGHS].

HAVE YOU GUYS HAD DO YOU HAVE ANY WORKING RELATIONSHIPS WITH SOME OF THE YOUTUBERS UP HERE? LIKE, I KNOW, LIKE, JAY LEGER HAS 330 FOLLOWERS.

HE GOT 315 VISITORS. AND SOMETIMES I'M ALMOST EMBARRASSED TO ADMIT THAT I GO TO SLEEP LISTENING TO A SWEET VOICE, TALKING ABOUT COOKING IN THE WOODS AND STUFF.

SO, I MEAN, BUT THESE GUYS HAVE SOME BIG REACH.

AND I KNOW I HEARD A STORY HERE RECENTLY WHERE ONE OF THE REALTORS IN TOWN GOT AN EMAIL FROM SOMEBODY IN THE STATES WANTING TO BUY A CABIN ON THE SAME LAKE THAT JAY IS ON. RIGHT? LIKE, SO PEOPLE ARE WATCHING THIS STUFF? YEAH, WE HAVE, YOU KNOW, THERE'S A GUY UPTOWN HERE WHO DOES A FISHING SHOW.

I THINK HE'S ON WILD TV OR SOMETHING LIKE THAT.

YEAH. WE HAVE THERE'S ANOTHER YOUNG GUY, LUCAS WOOD, WHO'S AN INFLUENCER DOWN IN TORONTO NOW FROM HERE AND COMING BACK AT CHRISTMAS.

SO LIKE, THESE ARE THESE ARE GOOD THINGS TO DO TO TO ACTUALLY GET THE WORD OUT.

AND THIS IS THE NEW WAY THAT PEOPLE ARE LEARNING STUFF.

I DON'T KNOW, THE LAST TIME I BOUGHT A MAGAZINE AND OPENED IT UP AND READ IT.

BUT I SEE VIDEOS ON ONLINE ALL THE TIME. IS THERE A PLAN TO GO WITH THAT DIGITAL SIDE OF ADVERTISING AND MARKETING HEAVILY? I'LL LET TYLER TALK ABOUT IT REALLY QUICKLY BECAUSE THAT'S HIS AREA OF EXPERTISE.

BUT I HEAR YOU AND INFLUENCERS, THAT'S ONE OF OUR TACTICS FOR SURE, IS WORKING WITH INFLUENCERS.

BUT ONE OF THE THINGS THAT WE KIND OF WOULD LIKE TO FIGURE OUT HOW TO DO IS BRING IN THAT INTERNATIONAL INFLUENCER TO WORK WITH A LOCAL INFLUENCER, BECAUSE THAT'S THAT'S WHERE YOU REALLY GET THE REACH.

SO BUT I'LL LET TYLER TALK ABOUT IT A LITTLE BIT MORE.

I THINK YOU COVERED MOST OF IT. I GET EXCITED ABOUT THAT ASPECT.

SORRY. IT'S DEFINITELY SOMETHING WE'VE DONE BEFORE.

WE'VE DONE A LITTLE BIT OF IT, AND THAT'S PART OF THE REASON WE'RE VERY EXCITED ABOUT BEING ABLE TO DO MUCH MORE OF THAT BECAUSE IT'S IT DOES HAVE INCREDIBLE REACH.

WE'VE SEEN WE'VE GOT A GREAT EXAMPLE, ACTUALLY, THIS SUMMER, JIM BAIRD I DON'T KNOW IF ANYONE FOLLOWS.

HE WON ALONE IN SEASON FOUR. ANYWAY, WE WORKED WITH HIM TO COME UP.

HE WANTED TO SOLO PADDLE THE KEEL NATLA AND MACKENZIE RIVER.

EXPECTED A TEN MINUTE EPISODE THAT HE WAS GOING TO PUT ON HIS CHANNEL.

AND, YOU KNOW, WE GET WE GET ASSETS OUT OF IT.

WE CAN USE THE VIDEO FOOTAGE AND STUFF LIKE THAT. ENDED UP BEING THREE ONE HOUR EPISODES ON EACH ON EACH OF THE RIVERS.

WE GOT A TON OF FOOTAGE FROM IT, AND I DON'T KNOW WHERE IT'S AT NOW, BUT IT'S IN THE HUNDREDS OF THOUSANDS OF VIEWS JUST ON THAT VIDEO.

IT'S ONE OF THE MOST VIEWED ONES ON HIS CHANNEL. SO YEAH, IT'S SOMETHING WE'VE DONE BEFORE AND IT CAN HAVE SOME BIG IMPACT.

THE PART, THE TRICKY PART, NOT THE TRICKY PART, BUT THE IMPORTANT PART IS MAKING SURE THAT THE FIT IS THERE AND THAT THE AUDIENCE IS THE RIGHT AUDIENCE, THAT THE REACH IS THE RIGHT REACH.

IT'S IT'S NICE TO SAY, YOU KNOW, I'VE GOT 500,000 FOLLOWERS ON MY YOUTUBE CHANNEL, BUT IF IT'S NOT THE RIGHT 500,000 PEOPLE, THEN IT'S IT'S A BIT OF A MOOT POINT. AND I THINK THAT GOES BACK TO YOU KNOW, THAT DATA AND THAT AND THAT, THAT RESEARCH THAT WE DO IS REALLY TRYING TO MAKE SURE THAT WE'RE REACHING THE RIGHT GUESTS.

LIKE, IT'S GREAT THAT EVERYBODY SEES IT, BUT ARE THEY ACTUALLY GOING TO MAKE A TRIP TO COME AND SPEND SOME MONEY IN, IN THE TERRITORY IN YELLOWKNIFE? AND THAT'S THE WHOLE GOAL.

SO I GET VERY, VERY EXCITED ABOUT THE OPPORTUNITIES THAT WE HAVE NOW IN FRONT OF US TO BE ABLE TO WORK IN THAT SPACE A LITTLE BIT, BUT WE ALSO WANT TO MAKE SURE THAT WE'RE REACHING THE RIGHT PEOPLE TO COME HERE AND SPEND TIME WITH OUR TOUR OPERATORS AND SPEND TIME IN OUR HOTELS AND IN OUR IN OUR RESTAURANTS.

SO THANK YOU FOR THAT. IT SEEMS LIKE THIS IS OUR SECOND ROUND SECOND SHOT AT THE TOURISM INDUSTRY, RIGHT? LIKE IT WAS REALLY PUMPING UP. AND THEN COVID HIT AND THE BOTTOM WENT OUT OF IT TYPE THING, AND NOW WE'RE REBUILDING. I'M FROM AN ISLAND OFF THE COAST OF NEWFOUNDLAND CALLED FOGO ISLAND.

[00:55:05]

AND LIKE THE TOURISM THERE IS UNBELIEVABLE. BUT THEY'VE BEEN DOING A LOT OF WORK AT SETTING UP DIFFERENT THINGS.

LIKE RIGHT NOW, WHEN I LOOK AROUND WHAT WE HAVE HERE, LIKE WE GOT A BEAUTIFUL CITY, WE HAVE GREAT PEOPLE.

I WOULD LOVE TO SEE MORE CULTURAL TOURISM AS WELL LIKE, BUT IT'S REALLY HARD IF YOU'RE NOT FROM HERE TO FIND THAT, YOU KNOW, SO ARE THERE, IS THERE TALKS WITH LIKE YKDFN OR THE [INAUDIBLE] TO SEE IF WE CAN ADVANCE TOGETHER ON THIS? AND, AND I MEAN IT'S, IT'S BEAUTIFUL CULTURES THAT THE OUTSIDE WORLD WOULD DEFINITELY WANT TO SEE.

SO IS THERE A PLAN WITH THAT AS WELL? YEAH, ABSOLUTELY.

AND IT'S I THINK THAT'S ONE OF THE BENEFITS OF THE CITY OF YELLOWKNIFE PARTNERING WITH NWT TOURISM IS BECAUSE WE DO HAVE THOSE PARTNERSHIPS AS THE CITY OF YELLOWKNIFE DOES AS WELL.

BUT WE DO HAVE THOSE PARTNERSHIPS ESTABLISHED AS WELL. LIKE OUR BOARD IS ACTUALLY MADE UP OF SEVEN DIFFERENT INDIGENOUS GOVERNMENTS ACROSS THE TERRITORY.

SO WE HAVE INPUT WITH, YOU KNOW, WITH, WITH THE, THE LOCAL GOVERNMENTS, BUT ALSO ANYWAYS, YES, IT'S VERY IMPORTANT TO US. WE ACTUALLY ONE OF OUR SECTORS IS INDIGENOUS TOURISM THAT WE SUPPORT AND THAT WE PROMOTE AND THAT WE WORK IN, AND WE ARE VERY EXCITED TO DO MORE OF THAT. AND LOCALLY WITH OUR LOCAL INDIGENOUS OPERATORS AND LOCAL INDIGENOUS GOVERNMENTS FOR SURE.

YES. AWESOME. THANK YOU. THANK YOU VERY MUCH.

AND DON'T FORGET THE MAGAZINE READERS HERE. NO, I'M JUST KIDDING. [LAUGHS] THERE ARE STILL A FEW PEOPLE WHO READ MAGAZINES.

THE OLD THE OLD EMOTIONAL MEN RIGHT HERE. COUNCILLOR COCHRANE.

GO AHEAD. THANK YOU SO MUCH, MR. CHAIR. AND FIRST OFF, I'D JUST LIKE TO COMMENT TO SAY HOW PLEASED I WAS TO SEE COUNCILLOR PAYNE SO INTERCONNECTED TO THE CULTURAL ZEITGEIST OF OUR TIMES.

HE'S PROVEN TO BE THE MOST YOUNG AND HIP OF US ALL.

AND I WOULD ALSO ENCOURAGE HIM TO PURSUE A FUTURE IN JOINING THAT INFLUENCER INDUSTRY [LAUGHS]. IT'D BE GREAT.

BUT TO THE ACTUAL SPECIFICS THROUGH THE WAYFINDER PROGRAM, YOU MENTIONED PROVIDING A LEVEL OF RECOGNITION FOR INDIVIDUAL NEIGHBORHOODS OUTSIDE OF GOOD OLD OLD TOWN, I ASSUME. WHAT AREAS ARE YOU LOOKING AT IN PARTICULAR? SO THERE ARE WE. THERE ARE SOME WE STILL NEED TO IDENTIFY.

BUT LOOKING AT OLD TOWN BELOW. DOWNTOWN AS KIND OF LIKE MAIN NEIGHBORHOODS AND INCLUDING A LOT MORE CONTEXT FOR THE NEIGHBORHOODS THAT WE FEEL IS MISSING RIGHT NOW, IT'S IT'S NICE TO WALK AROUND AND LOOK AT THINGS, BUT THERE'S NOT AS MUCH FOR THOSE THOSE THAT AREN'T ON TOURS TO BE ABLE TO WALK AROUND AND HAVE CONTEXT AND INFORMATION OF WHERE THEY'RE STANDING AND WHAT IT MEANS TO THE CITY. SO THERE'S WE STILL HAVE SOME MORE NEIGHBORHOODS THAT WE NEED TO DO SOME WORK ON, BUT THOSE ARE COUPLE. AND I JUST WOULD ADD, IN THE TOURISM STRATEGY THAT WAS ADOPTED UNDER GOAL ONE, ENHANCING THE VISITOR EXPERIENCE. IT WAS SPECIFICALLY IDENTIFIED CREATE A UNIQUE NEIGHBORHOOD ENVIRONMENT IN OLD TOWN/WATERFRONT.

AND IT SAID, FOR EXAMPLE, CULINARY EVENTS, RETAIL, ARTS, CULTURE.

SO THAT'S WHY SPECIFICALLY IT'S BEEN SPOKEN ABOUT TODAY IS OLD TOWN IS BECAUSE IT WAS SPECIFICALLY IDENTIFIED IN THE CITY'S TOURISM STRATEGY THAT WAS ADOPTED EARLIER IN 2025. BUT I THINK IT'S IMPORTANT TO JUST NOTE LIKE THAT'S OUR JUMPING OFF POINT, RIGHT.

AND THEN WE HAVE SO MUCH OPPORTUNITY FROM THERE.

PERFECT. THAT'S ENTIRELY WHAT I WAS NEEDING TO KNOW BECAUSE OF COURSE, FULLY UNDERSTAND THAT TOWN BEING AN ANCHOR.

IT IS, YOU KNOW, GLAMOROUS, BOHEMIAN AND ALL THE THINGS.

BUT YEAH, I OF COURSE, AM GLAD TO HEAR THAT WE ARE CONSIDERING OTHER PARTS OF THE NEIGHBORHOOD AND DO WANT TO THROW SOME LOVE OUT TO UPTOWN.

YOU KNOW IT MAY NOT ALWAYS BE THE PRETTIEST, BUT IT'S GOT A LOT OF MALLS.

THANK YOU VERY MUCH. COUNCILLOR COCHRANE. COUNCILLOR MCGURK. THANKS SO MUCH FOR THE PRESENTATION.

I, IN THE WHAT YOU WERE SAYING ABOUT SORT OF LOOKING AT DIFFERENT NEIGHBORHOODS AND SUPPORTING THEM OR WHAT HAVE YOU. YOU ALSO SPOKE ABOUT LIFTING UP SORT OF DIFFERENT EVENTS AROUND THOSE COMMUNITIES AND NEIGHBORHOODS. AND I'M JUST WONDERING IF YOU COULD GIVE A BIT OF AN EXAMPLE ABOUT WHAT THOSE ARE. IS IT FESTIVALS? IS IT? I KNOW IN IN OLD TOWN WE THERE'S LOTS OF DIFFERENT SORT OF ONE OFF SORT OF EXPERIENCES OR EVENTS THAT ARE NOT NECESSARILY FESTIVALS OR. YEAH, IF YOU COULD SPEAK A LITTLE BIT TO THAT, THAT'D BE GREAT.

GO AHEAD. SO YEAH, SO THERE'S OBVIOUSLY THE LARGER EVENTS THAT HAPPEN ALL THE TIME.

SO IT'S WORKING WITH THEM, MAKING SURE THAT WE'RE PROMOTING THEM, GETTING THE INFORMATION OUT THERE. EVEN THOSE LIKE, MID-SIZE EVENTS, I YOU FIND OFTEN THAT THEY'RE NOT PROMOTED AS WELL OUTSIDE OF KIND OF THE, THE LOCAL CHANNELS, LIKE YOU AND I PROBABLY KNOW WHERE TO GO TO FIND WHEN THINGS ARE HAPPENING.

THAT FLOAT ON THE ROCKS IS A GREAT EXAMPLE. THAT WAS LIKE VERY UNDER THE, UNDER THE COVERS FOR A FEW YEARS,

[01:00:02]

BUT LIKE AN INCREDIBLE EVENT, SOMETHING I SHARED PICTURES WITH TONS OF FRIENDS THROUGHOUT THE COUNTRY THAT WE WERE JUST BLOWN AWAY.

TO BE ABLE TO SAY LIKE, THIS IS SOMETHING THAT'S HAPPENING AND PROMOTE THAT A LITTLE BIT MORE AND AND MAKE SURE WE GET THAT OUT THERE IS GREAT.

ALSO WORKING WITH THOSE SMALLER EVENTS THAT MAYBE DON'T SEE THEMSELVES AS EVENTS THAT TOURISTS WOULD BE INTERESTED IN.

AND I THINK THAT THAT KIND OF RUNS THROUGH A LOT OF, A LOT OF THE OTHER SECTORS, TOO, WHEN WE TALK ABOUT CULTURAL TOURISM AS WELL OF THE THINGS THAT WE DO EVERY DAY OR THE THE LITTLE EVENTS THAT ARE JUST FOR OUR THAT JUST HAVE OUR LITTLE INTEREST, WE DON'T NECESSARILY SEE HOW INTERESTING THEY ARE TO OUTSIDERS.

AND BEING ABLE TO LIKE TO ELEVATE THOSE AND BRING THOSE IF THEY WANT TO BE INTO INTO A HIGHER LEVEL AND MAKE SURE THAT THEY'RE, THEY'RE SHOWN TO POTENTIAL VISITORS. YEAH. I THINK TYLER TOUCHED ON SOMETHING THAT'S REALLY IMPORTANT.

ONE OF THE THINGS THAT WE'RE ALWAYS TRYING TO DO IS MAKE SURE THAT WHEN WE'RE LOOKING TO PROMOTE EVENTS OR RAISE AWARENESS FOR, YOU KNOW, A SPECIAL DAY OR WHATEVER IT IS, WE ALWAYS TRY TO MAKE SURE THAT WE THAT THAT'S WHAT THEY WANT.

SO THAT'S THAT'S AN IMPORTANT PIECE TO IT. BUT I THINK WHAT WHAT AGAIN, ANOTHER BENEFIT TO PARTNERING WITH NWT TOURISM IS WE HAVE REACHED MAYBE A MILLION VIEWS TO OUR NWT SPECTACULAR WEBSITE RIGHT NOW.

I THINK JUST 990. WE'RE THERE. OKAY. VERY EXCITING.

I DIDN'T EVEN KNOW TILL TODAY. AND SO THE PARTNERSHIP BETWEEN, YOU KNOW, WORKING ON THE EXPLORE YELLOWKNIFE WEBSITE AND HOW WE CAN LINK THOSE TWO WEBSITES SO THAT WE GET MORE VIEWERSHIP, I THINK IS REALLY EXCITING.

SO AND WE HAVE ALREADY STARTED LIKE COMBING, YOU KNOW, ALL OF THE INFORMATION THAT'S OUT THERE, WHETHER IT'S SOCIAL MEDIA OR JUST MONITORING CHATS ABOUT DIFFERENT EVENTS THAT ARE COMING UP.

AND THEN HOW DO WE SHARE THAT? LIKE WE WE RIGHT NOW ARE SHARING EVERY FRIDAY, YOU KNOW, DIFFERENT EVENTS THAT ARE HAPPENING ACROSS THE TERRITORY ON OUR SPECTACULAR PAGE, AND WE HAVE PLANS TO MAKE SURE THAT WE'RE SHARING EVERY FRIDAY EVENTS THAT ARE HAPPENING IN YELLOWKNIFE.

AND THEN HOW DO WE CROSS PROMOTE BETWEEN THE TWO WEBSITES TO MAKE SURE THAT THERE'S AS MUCH VIEWERSHIP ON THOSE EVENTS AS POSSIBLE? SO THERE'S A LOT OF THOSE ARE SMALL TACTICS, BUT THERE'S A LOT OF TACTICS LIKE THAT IN THAT SPACE TO DO THAT JOB.

COUNCILMAN KNOW ANY OTHER QUESTIONS OR COMMENTS FROM COLLEAGUES? SEEING NONE. THANK YOU SO MUCH FOR THE PRESENTATION AND ANSWERING ALL THE QUESTIONS.

AND WE'RE HERE. SO IF YOU HAVE ANY QUESTIONS YOU WANT TO KNOW ANYTHING, PLEASE FEEL FREE TO REACH OUT TO US AT ANY TIME. THANK YOU SO MUCH.

AND NEXT WE HAVE ON OUR AGENDA A REPORT REGARDING COUNCILLOR, COCHRANE AND COUNCILLOR.

[6. A report regarding Councillor Cochrane and Councillor Warburton’s travel to Montreal, Quebec to attend the National Conference on Ending Homelessness, October 27 – October 30, 2025.]

WARBURTON TRAVEL TO MONTREAL, QUEBEC TO ATTEND THE NATIONAL CONFERENCE ON ENDING HOMELESSNESS, OCTOBER 27TH TO OCTOBER 30TH, 2025. THIS IS FOR INFORMATION.

SO ANY QUESTIONS FOR OUR COLLEAGUES? COUNCILLOR FEQUET.

THANK YOU, MR. CHAIR. KEY TAKEAWAY. HE DOES THIS EVERY TIME.

YOU SHOULD BE READY. GO AHEAD, DEPUTY MAYOR WARBURTON.

BEYOND OBVIOUSLY ALL THE THE THINGS WE LEARNED ON THAT THING AROUND THIS ISSUE COUNTRYWIDE, I WAS REALLY IMPRESSED. THE DELEGATION FROM YELLOWKNIFE WAS NOT JUST CITY, IT WAS ALL ALL OUR NONPROFITS REPRESENTED.

THE TERRITORIAL GOVERNMENT WAS THERE. SO THERE WAS A LOT OF FOLKS THERE. I GOT TO SAY, WE GOT SOME REALLY BIG FIREPOWER IN THIS CITY WHEN IT COMES TO DEALING WITH HOMELESSNESS AND HOUSING. WE OBVIOUSLY HAVE A LONG WAY TO GO.

BUT SEEING THAT TEAM AT THAT EVENT AND KIND OF THE LEARNING WE WERE TAKING AWAY IN THE CONVERSATIONS WE HAVE A REALLY GOOD TEAM AT ALL LEVELS HERE WORKING ON THAT. SO THAT WAS HEARTENING TO SEE THAT AND TO ALSO KNOW THAT WE'RE NOT BY OURSELVES, EVERY MUNICIPALITY EVER IN THIS COUNTRY OF EVERY SIZE IS HAVING A VERSION OF THIS ISSUE HAPPEN. SO THAT IS UNFORTUNATE, BUT IT ALSO MEANS THAT WE'RE NOT WE'RE NOT SPECIAL AND UNIQUE.

IT IS A PROBLEM THAT WE CAN DRAW OTHER PLACES FROM. SO YEAH, THAT WAS THE TAKEAWAY.

COUNCILLOR COCHRANE. THANK YOU, MR. CHAIR. THANK YOU.

COUNCILOR. FORGET FOR THE QUESTION. VERY MUCH SIMILAR TO ECHO WHAT DEPUTY MAYOR WARBURTON WAS STATING, I THINK FORMULATING THE NORTHERN CAUCUS FROM THE VERY BEGINNING, CREATING SUCH THINGS AS EVEN THE WHATSAPP GROUP TO BE ABLE TO REMAIN CONSTANTLY CONNECTED, HAVING LUNCH WITH EACH OTHER, HAVING DINNER WITH EACH OTHER, UNDERSTANDING AND HITTING DIFFERENT PLACES, BUT ALSO HEARING WHAT IS BEING ACCOMPLISHED WITHIN NOT ONLY YELLOWKNIFE BUT THROUGHOUT THE TERRITORY BY THE NGOS SUCH AS DOWN IN FORT SIMPSON, WHICH IS BEING RAN BY CHUCK BLYTHE, WITH THEIR CENTER ALL EVEN HEARING WHAT'S HAPPENING WITHIN THE N.W.T. OUT OF HOUSING AND THEIR INITIATIVES WAS INCREDIBLY INCREDIBLY WELCOMED AND INCREDIBLY FORTUNATE FOR US TO BE ABLE TO BUILD THOSE RELATIONSHIPS AND NETWORK HARDER.

HEARING ALSO THROUGHOUT THE COUNTRY OF WHAT'S HAPPENING NOT ONLY WITHIN JUST NGOS AND GOVERNMENTS, BUT ACTUALLY WHAT'S HAPPENING WITHIN SHARED RELATIONSHIPS AND BUILDING RELATIONSHIPS WITHIN THE PRIVATE SECTOR TO ALSO HELP ADDRESS THIS SUCH AS WHAT WE SAW WITHIN OTTAWA THROUGH COUNCILLOR AND TRUST AND SOME OF THE ORGANIZATIONS THAT SHE WAS SHOWING WHERE THEY WERE THINKING THAT THEY'RE GOING TO END HOMELESSNESS OR YOUTH HOMELESSNESS BY 2030.

NOW, BY RELATIONSHIPS THAT THEY'VE COME WITH, SOME OF THE LARGER PROPERTY MANAGERS, I THINK IS A VERY WELL,